Podseeker Blog

Tips and resources to power up your podcast PR, advertising and marketing campaigns.

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Guides

AI Agents Are Coming for Podcast Outreach. Here's What That Means for PR Pros.

AI agents are automating podcast outreach at scale. Here's what that means for PR pros and why relationships win.

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Guides

How to Choose a Podcast Search Tool for PR Outreach (2026)

Consumer apps are not built for PR. We analyzed 8,757 pitches to show what matters in a podcast search tool.

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Guides

The Best Podcast Database for PR Outreach (2026)

We analyzed 8,757 pitches. Here is how the best podcast databases compare for PR outreach, with real booking data.

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Guides

How to Use Podseeker: The Complete Guide for PR Professionals

From podcast discovery to pitching and campaign management, a complete guide to getting the most out of Podseeker.

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Guides

How to Follow Up on a Podcast Pitch (Data from 8,757 Threads)

Zero bookings came from a single email. We analyzed 8,757 pitch threads to find what actually works.

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Guides

How Much Does a Podcast Booking Agency Cost? (Real Data)

Agencies charge $300-$1,000 per booking. Podseeker users book for under $10. Data from 8,757 real pitches.

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Guides

How to Find Out How Many Listeners a Podcast Has (And Why It Matters for Booking)

We analyzed 8,757 pitches by listener tier. Shows under 1K book at 10x the rate of 50K+ shows. Here is the data.

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Guides

How to Find Podcast Host and Producer Emails (The Fastest Way)

How to find podcast host and producer emails for guest pitching. Free methods, common pitfalls, and what PR pros use.

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Guides

The Best Podcast Booking Tools for PR Professionals (2026)

We analyzed 8,757 pitches to find what actually books podcasts. Honest tool reviews with real booking data.

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Guides

Podcast Pitch Templates That Actually Get Bookings (We Analyzed 8,757 Pitches)

We analyzed 8,757 pitches. AI-personalized templates book at 3.2%. Here are the templates, prompts, and data.

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Guides

Do Podcast Guests Get Paid? What 16,590 Pitch Threads Reveal

We analyzed 16,590 pitch threads. 99.4% of podcast appearances are free. Here is what the data shows.

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Guides

AI Agents Just Booked 18 Podcasts in 5 Weeks. Should PR Pros Be Worried?

An AI agent team pitched 40 podcasts and booked 18. Here's what that means for PR pros who do this for a living.

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Guides

How to Price Podcast Booking Services (Without Leaving Money on the Table)

Charge per booking or monthly retainer? Here's how to price podcast PR services so the math works for you and the client

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Guides

How to Tell If Your Client Is Ready for Podcast PR

Not every client is bookable yet. Here's how to evaluate readiness before you burn through your pitch pipeline.

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Guides

Podcast PR vs. Newsletter Sponsorships: Where Should Your Client's Budget Go?

Your client has budget for one channel. Here's how podcast PR and newsletter sponsorships actually compare.

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Guides

How to Report Podcast PR Results to Clients (Without Faking the Numbers)

Most PR pros send the episode link and hope for the best. Here's how to build a report that proves the value.

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Guides

How to Repurpose a Podcast Appearance Into 30 Days of Content

Your client's podcast episode aired. Now what? Here's how to turn one appearance into a month of content.

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Guides

$15 Per Podcast Booking: What 1,749 Pitches Reveal About What Actually Gets Guests Booked

One user spent $15 per podcast booking. Another sent 190 pitches and got zero. The difference wasn't the pitch.

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Guides

What "100K Audience" Actually Means (and How PR Pros Should Evaluate Podcast Reach)

A podcast claims 100K audience. Here's how PR pros should break down that number before pitching their clients.

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Guides

Podcast Guest Release Forms: What PR Professionals Should Know

Podcast guest release forms explained for PR pros. What they include, when to sign, and how they fit your workflow.

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Guides

How to Build a Podcast Media List

How to build a podcast media list that works. Organization strategies, what to track, and maintaining lists over time.

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Guides

Podcast Outreach vs. Traditional Media: What's Different

Podcast outreach vs. traditional media PR. How the two channels differ in depth, trust, cost, and workflow.

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Guides

How to Create a Client One-Sheet for Podcast Booking

How to create a client one-sheet for podcast booking. What to include, design tips, and mistakes to avoid.

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Guides

How to Research a Podcast Before Pitching

How to research a podcast before pitching. What to look for, where to find it, and how to use it to write better pitches

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Guides

How to Prepare Clients for Podcast Interviews: A Framework for PR Professionals

A PR pro's framework for podcast media training. How to research, prepare, and coach clients for interview success.

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Resources

The PR Pro's Resource List: Essential Tools & Guides for 2026

The essential PR tools for 2026. Covering podcast outreach, media databases, monitoring, writing, and more by category.

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Guides

How to Filter Podcasts for PR Outreach

170,000 active podcasts exist. Here's how to filter for shows that take guests, are reachable, and match your client.

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Guides

How to Become a Podcast Booking Agent

How to become a podcast booking agent: the skills, the workflow, how to get clients, and the honest realities of the job

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Guides

Why Your Podcast Pitches Aren't Landing

Your podcast pitches aren't landing. It's not bad luck. It's probably one of these three mistakes. Here's how to fix it.

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Guides

How to Pitch Clients to Podcasts: A PR Pro's Guide

A PR pro's guide to pitching clients to podcasts. When to personalize, when to template, and why relationships win.

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Guides

How to Find Niche Podcasts for PR Outreach

Stop chasing big shows. Niche podcasts with aligned audiences deliver more value and are easier to book for your clients

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Guides

How to Build Long-Term Relationships with Podcast Hosts

In an AI world, relationships are your moat. How to build lasting connections with podcast hosts for repeat bookings.

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Guides

AI Audio Cleaning Tools for Podcasts (And Why PR Teams Should Care)

AI audio cleaning tools for podcasts and why PR teams managing guest placements should understand post-production.

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Guides

How to Manage Podcast Outreach for Multiple Clients

How to manage podcast outreach for multiple clients without losing track, dropping follow-ups, or burning contacts.

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Guides

Why One Strategic Podcast Placement Beats Fifty Generic Ones

One strategic podcast placement can outperform 50 generic ones. Here's what targeted outreach actually looks like.

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Guides

Podcast Outreach Isn't Broken. Mass Pitching Is.

Mass podcast pitching is broken. Here's what actually works instead, backed by data and what hosts are saying out loud.

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Guides

What Podcast Hosts Actually Want in a Guest Pitch

What podcast hosts actually want in guest pitches: the patterns, preferences, and pet peeves straight from hosts.

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