Alright, you've read our guide on How to Pitch a Podcast (PR Guide 2025) and you know the strategy: personalize, focus on value, keep it concise. Great!
But going from strategy to actually writing can be tough. Sometimes seeing concrete examples – ones you can use as templates – makes all the difference. What does a good pitch actually look like?
You asked, we listened. Here are several podcast pitch examples and templates you can swipe, adapt, and use as inspiration. Remember, these aren't magic bullets – never just copy and paste! Think of these as adaptable starting points or skeletons to build upon using the principles from our main pitching guide. Always tailor them to the specific show and host.
Example/Template 1: The Personalized Cold Pitch (When You're a Fan)
This template is your go-to when you genuinely know and like the show. It leads with authentic appreciation and connects your value directly to their content.
Subject: Podcast Guest Idea for [Podcast Name]: [Your Client's Area of Expertise] OR Loving [Podcast Name] - Thought of a Guest Idea
Hey [Host Name],
Seriously love [Podcast Name] – been listening for a while now. The recent episode with [Previous Guest Name] on [Specific Topic Discussed] really struck a chord, especially when they talked about [Specific Point]. It got me thinking...
I represent [Client Name], the [Client Title] at [Company]. They specialize in [Client's Core Expertise], specifically helping [Target Audience of Podcast] overcome [Specific Pain Point Relevant to Show].
Given how your audience responded to the discussion around [Related Topic from Recent Episode], I thought [Client Name]'s perspective on [Specific Angle 1] could be a really valuable follow-up conversation. They could also dive into:
[Specific Angle 2 - Framed as listener benefit][Specific Angle 3 - Framed as listener benefit]
You can get a better feel for [Client Name] here: [Link to Client Website or LinkedIn].
Would exploring this guest idea be interesting? Happy to share more details if so. (Optional Add-on: "No pressure at all if the timing isn't right - just wanted to put this on your radar!")
Keep up the great work on the show!
Best,
[Your Name]
- Why this Works (As an Example & Template): Leads with genuine, specific praise. Immediately connects client's expertise to recent show content. Offers clear, relevant topic ideas focused on the audience. Keeps it concise. Provides a solid structure to adapt.
Example/Template 2: The Value-Driven Pitch (Focusing on Expertise)
Use this pitch template when your client has unique expertise or data that directly addresses a known interest or gap for the podcast's audience.
Subject: Guest Idea for [Podcast Name]: Expert on [Specific Hot Topic/Problem] OR Data/Insights on [Topic] for your Audience?
Hi [Host Name],
Reaching out because I know your listeners on [Podcast Name] are deeply interested in [General Topic Area podcast covers].
My client, [Client Name] ([Client Title/Credentials]), has spent [X years] focused specifically on [Niche Expertise relevant to podcast audience]. They recently [published research/released data/achieved X notable result] showing [Intriguing Stat or Finding].
We think they could bring some really actionable insights to your audience on how to:
[Actionable Tip/Topic 1][Actionable Tip/Topic 2 (different angle)][Address a specific pain point you know audience has]
This isn't just theory – they have concrete examples/case studies demonstrating [Specific Outcome]. We believe this practical advice would be a great fit, potentially for an episode exploring [Suggested Episode Theme].
More about [Client Name] here: [Link to relevant Bio/Article/Website]
Would this expertise be valuable for an upcoming episode? (Optional Add-on: "Totally understand if it's not a fit, just thought it might resonate!")
Thanks for considering,
[Your Name]
- Why this Works (As an Example & Template): Immediately highlights specific expertise and value prop. Connects expertise to listener benefits/pain points. Offers concrete topics. Provides proof (data, results). Easy structure to follow.
Example/Template 3: The Referral / Warm Intro Pitch
Leveraging a mutual connection is always powerful. Here's a simple template referencing the connection clearly.
Subject: Intro from [Mutual Connection Name] - Podcast Guest Idea for [Podcast Name]
Hi [Host Name],
Hope you're doing well!
[Mutual Connection Name] suggested I reach out. I work with [Client Name] ([Client Title/Quick Context]), who is an expert in [Area of Expertise].
Knowing your focus on [Podcast Topic] on [Podcast Name], [Mutual Connection Name] thought [Client Name]'s insights on [Specific Relevant Angle] might be really interesting for your audience.
They could discuss things like:
[Topic 1][Topic 2]
You can learn more about [Client Name] here: [Link].
Happy to chat more if this sounds like a potential fit!
Best,
[Your Name]
- Why it Works (As an Example & Template): Name-drops the connection immediately (builds trust). Gets straight to the point. Keeps it concise, respecting the implied endorsement.
Example 4: The "Adding New Value" Follow-Up Pitch Snippet
Following up effectively requires more than just bumping the email. Add something new. While less of a full template, here's an example approach. (For the full strategy, see our Guide to Podcast Pitch Follow Up).
Subject: Re: [Original Subject Line] OR Quick Follow-Up & New Angle for [Podcast Name]?
Hi [Host Name],
Just gently following up on my email below about featuring [Client Name] on [Podcast Name].
Since I last reached out, something timely happened: [Client Name] was just quoted in [Publication] discussing [Relevant Topic], OR they just released new data on [Relevant Topic]. Thought this added context might make the conversation even more relevant for your audience right now. [Link if applicable].
Still think they could offer great insights on [Original Topic Reminder]. Let me know if timing might be better now to explore this?
Best,
[Your Name]
- Why it Works: Provides a new reason for the host to consider the pitch now. Shows you're still engaged and thinking about their show.
Example 5: The "Make it Easy to Say No" Closing Snippet
As mentioned in our main pitching guide, reducing pressure can sometimes increase replies. Try adding a closer like this to any of the pitch templates above:
... [End of your main pitch and CTA] ...
No pressure at all if the timing or topic isn't the right fit right now – it's 100% about finding value for your listeners, and I totally get that! Just wanted to put [Client Name] on your radar.
- Why it Works: Lowers the stakes for the host. Makes replying (even with a "no") feel less awkward. Shows respect for their editorial judgment.
(What If There Was a Shortcut? Enter Podseeker’s Podcast Pitch Tool)
So, if adapting templates and crafting these personalized pitches manually for every show feels like a time-sucking nightmare, what's the alternative? Here’s where Podseeker’s podcast pitch tool helps you reclaim your time (and sanity).
Picture this: You pick the podcast you found. The tool slurps in the key info it already knows about the show—the theme, latest episodes, host names. You pop in your client’s profile details once. Then, it helps you generate a pitch draft that already blends those two pieces together using AI. You're starting with a relevant draft that incorporates details from the show, not a blank page.
(Edit and Refine Without Losing Your Mind)
Of course, that generated draft is just the starting point. It's not meant to be sent as-is (personalization is still key!). But now, instead of starting from scratch, you can quickly take that AI draft and use the Feedback feature to:
- Tweak the tone.
- Add specific personalized comments from your listening ("Mention we both spoke at Event X.").
- Inject timely hooks or new data ("Add that my client just released a relevant case study on [Topic].").
- Borrow snippets from past successful pitches.
Essentially, you let Podseeker handle the heavy lifting of the initial structure and research integration, getting you 98% of the way there. Then, you add your final strategic touch and personal flair to get it across the goal line – without spending 30 minutes crafting each one from zero.
Wrapping It Up: Adapt, Don't Just Adopt
These podcast pitch examples should serve as solid templates and illustrate the core principles in action. Steal the structure, adapt the language, but always, always infuse them with genuine personalization and strategic thinking based on the specific podcast you're targeting.
For the full strategy behind why these elements work and how to approach the entire pitching process, make sure you've read our main guide: How to Pitch a Podcast (PR Guide 2025).
Now go forth and pitch something great!
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