Podseeker Blog

Tips and resources to power up your podcast PR, advertising and marketing campaigns.

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YouTube’s New Feature: What’s The Hype About?

YouTube's new feature, Hype, is here to boost small creators on a platform that has historically favored large creators.

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Music To Our Ears, Feast For Our Eyes: YouTube As A Rising Podcast Platform

YouTube has risen to become the most used platform for listening to and watching podcasts. How did that happen?

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Increase In Podcast Ad Load: Explanation and Implications

You're not mistaken, there are more ads on podcasts now than ever. What does this mean for advertisers and shows?

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Where Is The Podcasting Industry Headed?

What does the future of the podcasting industry look like? Here's what the IAB has to say about it.

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IAB, Explained

Who is the IAB, why do they matter? Here's why advertisers should pay attention to the Interactive Advertising Bureau.

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Sponsorships Done Right: A Case Study in Momentous and Andrew Huberman

Momentous struck gold in their brand deal with Andrew Huberman. How did they do it, and how can we learn from them?

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Choices, Choices: How to Find the Right Podcast For Your Client

How do we choose which podcast to book for our client? What factors should I be considering when booking podcasts?

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The Pull of Booking Podcasts: Why You Should Consider Getting In Front of A Mic

With podcasting being the new in thing, what merits does this new medium hold for those looking to expand their reach?

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Tuning In: How PR Firms Can Score Big with Sports Podcasts

Sports fans are a unique breed. They dedicate an impressive 6.5 hours daily to consuming audio content.

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Navigating the Waves of Podcast Metrics: The Evolution and Impact of IAB Podcast Measurement v2.2

This version tightens requirements around handling download anomalies and brings clarity with updates

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Top 26 Resources For PR Professionals

The public relations game is changing fast in the face of massive technological disruptions. Here's how to keep up.

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