Fastest Way to Get Podcast Contact Information

As a PR professional, you’re busy, juggling multiple things.

You’re building relationships, and now you want to help your client get booked on a prominent podcast that’s super relevant for both your client and the show.

Now, it’s time to reach out and pitch. How do you get the podcast contact information?

In this guide, I’ll share with you the fastest way to get podcast contact information.

Finding Contacts the Free (and Slow) Way

I’ll start with the FREE way.

Plan A: Check the Podcast Website via Google

You type the podcast name into Google, maybe adding "podcast" or "website" if needed. The first search result usually tends to be the podcast website itself. Click on it.

Look for a “Contact,” “Contact Us,” or “About” link on the website. Once you find their contact page, you'll usually find some emails or a contact form you can fill out.

  • Pro tip: Search on the page for ‘contact’ (Use Ctrl+F on Windows and Cmd+F on Mac). Usually, it leads you straight to the link for that page.

Boom! Done in 15 minutes. I hope this happens often for you so you can move on to other things on your ever-increasing list of to-dos.

Dealing with Dud Contact Forms

So, you filled out the form, but you received no response for a few days.

Who knows if the form even goes to the right person? The website might have been built by a sysadmin long ago and is no longer connecting to the person who can accept your perfect guest for the show.

Also, forms often get marked as spam because bots now crawl them trying to sell, scam, or steal using them.

Sometimes, the form just doesn't fit how you want to present your client. You want emails so you can use your existing email templates or an outreach tool like ActiveCampaign.

Hunting for Emails Directly on Google

Even if emails are missing from the website’s contact page, sometimes you can still find them using these search combinations:

  • podcast title + email
  • podcast host name + email

Sometimes, people put their emails on Facebook groups, YouTube, Instagram, blogs, etc., and they can show up in search results.

Many podcast names and host names are common, so you do have to click on each link and manually verify.

Often, you get lucky and find the email! Hooray! That took maybe 15 more minutes, putting you at 30 minutes total, but hey, all in a good day’s work.

Plan B: The Slightly More Technical Route: Podcast RSS Feeds

Ok. Google and the website have failed you, but you know that every podcast has an RSS feed. It’s how they let Apple Podcasts and Spotify know about all the new episodes they are publishing.

Why RSS Feeds Can Help (Sometimes)

Googling for RSS feeds is difficult because people seldom search for them. They're really more for machines to read, not humans.

Try it: Google ‘Fresh Air NPR RSS feed’. You likely won’t find the actual feed until way down the page or even on the second page. Also, good luck figuring out if it’s the right one.

BUT, this guide is about helping you find the right podcast contact in record time, so I have something good for you. Sometimes, the contact info is hidden right in the feed.

Getting the RSS Feed URL from Apple Podcasts

You can often get the RSS feed for any podcast from their Apple Podcasts page! Buutttt, you need to know the secret:

  1. Go to their Apple Podcasts page on the web. (Ex: https://podcasts.apple.com/ch/podcast/fresh-air/id214089682?l=en-GB)
  2. Look at the page's source code.
    • In Chrome: Right-click anywhere on the page and select "View Page Source".
    • Microsoft Edge: Right-click and select "View Page Source" or press Ctrl + U
    • Safari (Mac):
      • First, enable the Develop menu: Go to Safari > Preferences > Advanced and check "Show Develop menu in menu bar".
      • Then, right-click on the page and select "Show Page Source".
  3. Take a breather, as that was pretty complex.
  4. Once viewing the source code, search for. The RSS feed content might be huge, especially if there are many episodes.
    1. Pro tip: Use the search functionality (Ctrl+F on Windows and Cmd+F on Mac).
  5. There may be more than one feed URL, so you might need to figure out the right one.
  6. Get the correct URL, copy it, and paste it into your browser's address bar.
  7. Boom! You now have the RSS feed of the podcast you’re trying to pitch.

Searching the RSS Feed for Contact Clues

Ok. That took another 15 minutes, and you’re at 45 minutes total. Now, from the RSS feed, you can search for a few things to get emails:

  • Search for the @ symbol, as that is often part of an email address (but you may also find Instagram, TikTok, or Twitter handles).
  • Look for tags like <itunes:owner> or <podcast:person> which sometimes contain contact info.

The podcast RSS feed is complex because it’s something machines are supposed to read. It might take some time for you to figure out.

  • Pro tip: If you enjoy looking at raw code (unsure why you would), get a browser extension or tool that helps format XML/RSS nicely, otherwise you might go cross-eyed.

Hopefully, you find the email contacts you’re looking for. That’s potentially another 15 minutes, meaning you just spent 1 hour trying to get emails to pitch your client.

Many RSS feeds don't contain emails, or they use an email mask so spammers don’t bother them. These look something like info+b19ac1f5-6adf-4c8b-aa1a-2af2160f99e4@mg-eu.acast.com.

Plan C: Hitting Up Social Media

Ok, you tried both website hunting and RSS digging and found no usable emails. Sometimes people hide their emails well, and it’s time to try social media.

Social media started out as a way to build relationships, so this seems like a potentially good way to connect.

Again, using Google, try these combinations to find the social media profiles for the podcast you’re targeting:

  • "podcast name" + Instagram/Twitter/X/LinkedIn/Facebook
  • "podcast host name" + Instagram/Twitter/X/LinkedIn/Facebook

From their social profiles, you can try to connect and then slide into their DMs.

That’s probably another 15 minutes, and now you’re potentially at 1 hour and 15 minutes.

Ok, so that’s the free way. You can spend anywhere between 15 minutes to 1 hour and 15 minutes trying to get podcast contact information.

The Real Fastest Way: Let Podseeker Do the Work

The real fastest way to get podcast contact information… is via Podseeker.

We built this tool specifically for PR pros like you. Here’s how you get podcast contact information with it:

  1. Sign up.
  2. Search for the podcast.
  3. Bam! All the emails from the RSS feed, website contact pages, and social info are presented clearly.

Time it takes: 5 minutes to sign up. 1 minute to find the contact information.
Time saved: Potentially 1 hour+.
Your sanity saved: Limitless.

You can get podcast contact information like this for only $49 per month.

Think about how much your time and sanity are worth to you. It’s all up to you.

Podseeker Does More Than Just Find Emails

But wait, there's more (seriously).

Even after you get the emails, you need to draft a pitch, send it, and track it. Now, you might need spreadsheets to track who you’ve pitched, what messages you sent, who has replied, etc.

With Podseeker, our podcast pitch tool helps you create personalized pitches using your client’s bio combined with insights about the podcast.

Then, not only that, you can connect your email account to send and track your pitches directly within the platform. Again, you get all of this for only $49 per month.

Wrapping It Up: Your Time vs. Your Budget

This article focused on helping you find podcast host contact information manually. You can certainly get this information for free, but it does take time and mental energy.

If you value your time, paying for Podseeker might be the best investment you’ll make. Don’t take our word for it; you can read reviews from verified users on G2 here.

Okay, so now you know how to find those elusive podcast contacts. But finding them is only half the battle. Sending a pitch that actually gets opened and read? That's a whole other challenge you need to nail.

Ready for that next step? Dive into our guide: How to pitch a podcast

Originally published on:
Oky Sabeni

Product marketer focus on product, tech, and marketing

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