Podseeker vs Muck Rack
If you are comparing Podseeker with Muck Rack, the key difference is the purpose of each platform.
Muck Rack is a broad PR and media relations platform built for journalists, press outreach, media monitoring, and reporting. It includes podcasts within its media database, but podcast bookings are not its primary focus.
Podseeker is podcast outreach software designed for PR teams, agencies, founders, and internal comms who want to find, pitch, and track podcast interviews at scale.
Both are strong products, but they solve very different problems. This page will help you decide which one fits your workflow.
Outreach Workflow vs PR Platform
Muck Rack is a full PR suite. It covers journalists, outlets, newsletters, broadcast, and podcasts. Its strength is broad media relations.
Podseeker is an outreach workflow platform dedicated to podcast bookings.
With Podseeker you can:
- find active, pitchable podcasts
- filter by booking difficulty and guest requirements
- qualify shows in minutes
- get verified host and producer contacts
- write personalized pitches
- send emails from your inbox
- track opens, replies, and bookings
- manage multiple clients and campaigns
Muck Rack helps you reach the media.
Podseeker helps you book podcast interviews specifically.
Podseeker vs Muck Rack Comparison
Primary Purpose
End to end podcast outreach workflow
Full PR software for media relations, journalists, and press
Media Types
Podcasts only — active, pitchable shows
News outlets, journalists, podcasts, print, broadcast, newsletters, social
Data Focus
Booking intelligence: difficulty, guest expectations, recency, verified contacts
Journalist database, outlet profiles, beat information, some podcast data
Search Filters
200 plus filters for podcast outreach: audience size, guest credentials, recency, booking intent
Journalist beat search, outlet type, media lists, topic and coverage search
Podcast Support
Designed specifically for guest booking
Podcast contact info exists but is not booking oriented
Outreach Tools
AI pitch drafts, send from inbox, bulk pitching, tracking, follow ups
PR pitch sending for media contacts, not podcast-specific
Team Workflow
Client workspaces, shared lists, pitch tracking, anti-double-pitch
Broad media team collaboration, newsroom monitoring, coverage analysis
Monitoring
None — built only for outreach
Full media monitoring and alerts across news, broadcast, and social
Reporting
Booking pipeline dashboards
PR reporting: sentiment, share of voice, coverage, media impact
Best For
Booking podcast interviews at scale
General PR, press outreach, journalist relations
Primary Purpose
End to end podcast outreach workflow
Full PR software for media relations, journalists, and press
Media Types
Podcasts only — active, pitchable shows
News outlets, journalists, podcasts, print, broadcast, newsletters, social
Data Focus
Booking intelligence: difficulty, guest expectations, recency, verified contacts
Journalist database, outlet profiles, beat information, some podcast data
Search Filters
200 plus filters for podcast outreach: audience size, guest credentials, recency, booking intent
Journalist beat search, outlet type, media lists, topic and coverage search
Podcast Support
Designed specifically for guest booking
Podcast contact info exists but is not booking oriented
Outreach Tools
AI pitch drafts, send from inbox, bulk pitching, tracking, follow ups
PR pitch sending for media contacts, not podcast-specific
Team Workflow
Client workspaces, shared lists, pitch tracking, anti-double-pitch
Broad media team collaboration, newsroom monitoring, coverage analysis
Monitoring
None — built only for outreach
Full media monitoring and alerts across news, broadcast, and social
Reporting
Booking pipeline dashboards
PR reporting: sentiment, share of voice, coverage, media impact
Best For
Booking podcast interviews at scale
General PR, press outreach, journalist relations
Why People Compare Podseeker and Muck Rack
Teams compare the two because both include podcasts in their databases. But the purpose is different.
Muck Rack excels at:
- identifying journalists
- tracking media coverage
- managing newsroom relationships
- distributing press releases
- monitoring mentions and brand sentiment
- reporting across all channels
Podseeker excels at:
- podcast targeting
- booking intelligence
- personalized pitching
- reply and booking tracking
- client-specific outreach
- team-safe workflows
If your main goal is guest interviews, teams quickly discover that Muck Rack is not built for podcast-focused qualification or outreach.
MatchMaker helps you get discovered.
Podseeker helps you take control of podcast outreach.
Where Podseeker Is Stronger Than Muck Rack
1. Purpose-Built for Podcast Bookings
Muck Rack includes podcasts, but treats them similarly to other media outlets.
Podseeker focuses only on podcasts, and every data point is optimized for booking guest interviews.
You get:
- booking difficulty
- guest credential expectations
- recent guest patterns
- activity and recency
- audience size ranges
- verified contacts
This saves hours of qualification time.
2. Booking Workflow Instead of Press Workflow
Podseeker handles the full outreach workflow:
- find shows
- qualify
- write pitches
- send from your email
- track replies
- automate follow ups
- manage bookings
Muck Rack handles press workflows and newsroom outreach, not podcast-specific pitching or booking pipelines.
3. Better for Agencies and Client Workflows
Podseeker was designed for:
- PR agencies
- publicists
- founder teams
- book launch campaigns
- executive visibility programs
Your team can see:
- who pitched which show
- campaign progress
- replies and bookings
- client-specific lists
Muck Rack is stronger for general PR messaging and journalist outreach, not managing podcast campaigns.
Where Muck Rack Is Stronger Than Podseeker
To be fair, Muck Rack outperforms Podseeker in areas outside of podcast outreach.
1. Full Media Monitoring
If you need alerts, sentiment tracking, competitor analysis, or coverage reports, Muck Rack is the industry leader.
2. Broad Journalist Database
For newsrooms, reporters, publishers, and general press outreach, Muck Rack is unmatched.
3. Reporting Across All Media Types
If you need share-of-voice, sentiment, or cross-media reporting, Podseeker does not cover these areas.
Muck Rack is a full PR platform.
Podseeker is a podcast outreach platform.
Summary: When to Choose Podseeker vs Muck Rack
Choose Podseeker if you want to:
- book podcast interviews consistently
- target shows by guest fit, not general media type
- use booking intelligence to find the right shows
- write personalized pitches
- send from your inbox
- track replies, opens, and bookings
- run outreach for executives, founders, or clients
- manage a team or agency workflow
Choose Muck Rack if you want to:
- run broad PR outreach beyond podcasts
- reach journalists, newsrooms, blogs, and media outlets
- monitor media mentions and trends
- manage PR coverage, reporting, and sentiment
- run full-spectrum media relations
Ready to Book More Podcast Interviews?
