You know the core strategy for successful podcast outreach: personalize your pitch, focus on value, and keep it concise. But going from theory to a blank email draft can be tough. What does a good pitch actually look like in 2025?
This guide provides concrete podcast pitch examples and templates you can adapt for your clients. But first, let's quickly cover why most pitches fail, so you know what pitfalls to avoid.
Why Most Podcast Pitches Get Deleted Instantly
Hosts of quality shows are drowning in requests. Your pitch will be deleted if it's:
- Generic: A "Dear Podcaster" template is a red flag.
- Self-Serving: It's all about your client and not about the host's audience.
- Irrelevant: The topic has no connection to the show's theme.
- Too Long: It doesn't respect the host's time.
Your job is to be the professional breath of fresh air. Every example below is built on the core principle of making the host's life easier and delivering obvious value to their listeners.
Example 1: The Personalized Cold Pitch Template
This template is your go-to when you genuinely know the show. It leads with authentic appreciation and connects your client's value directly to their recent content.
Subject: Guest Idea for [Podcast Name]: [Client's Area of Expertise]
Hey [Host Name],
I'm a big fan of [Podcast Name]—the recent episode with [Previous Guest Name] on [Specific Topic] was fantastic, especially the point about [Specific Insight]. It got me thinking...
I represent [Client Name], the [Client Title] at [Company], who specializes in helping [Target Audience of Podcast] with [Specific Pain Point].
Given your audience's interest in [Related Topic], I thought [Client Name]'s perspective on [Specific Angle 1] could be a really valuable conversation. They could also dive into:
- [Specific Angle 2 - Framed as a listener benefit]
- [Specific Angle 3 - Framed as a listener benefit]
You can get a feel for [Client Name]'s style here: [Link to Client's LinkedIn or a previous interview].
Keep up the great work!
Best,
[Your Name]
Example 2: The Value-Driven Pitch Template
Use this when your client has unique data or expertise that directly addresses a known interest or gap for the podcast's audience.
Subject: Data/Insights on [Hot Topic] for your [Podcast Name] audience?
Hi [Host Name],
My client, [Client Name], recently [published research/achieved a notable result] showing [Intriguing Stat or Finding] related to [Topic your audience cares about].
We thought this could make for a compelling episode for your listeners. [Client Name] could share actionable insights on how to:
- [Actionable Tip/Topic 1]
- [Actionable Tip/Topic 2]
This isn't just theory; they have concrete case studies. You can learn more about their work here: [Link to relevant Bio/Article].
Would this expertise be valuable for an upcoming show?
Thanks for your consideration,
[Your Name]
Example 3: The Referral / Warm Intro Template
Leveraging a mutual connection is one of the most powerful tactics in PR. This template gets straight to the point and builds immediate trust.
Subject: Intro from [Mutual Connection Name] - Guest Idea for [Podcast Name]
Hi [Host Name],
Hope you're doing well! [Mutual Connection Name] suggested I reach out.
I work with [Client Name], an expert in [Area of Expertise]. Knowing your focus on [Podcast Topic], they thought [Client Name]'s insights on [Specific Relevant Angle] would be really interesting for your audience.
You can learn more about [Client Name] here: [Link].
Happy to chat more if this sounds like a potential fit.
Best,
[Your Name]
Example 4: The "Adding New Value" Follow-Up Template
What happens when you send a great pitch and hear crickets? A strategic follow-up is key. The best follow-ups provide a new piece of information to give the host a fresh reason to reply.
Subject: Re: [Original Subject Line]
Hi [Host Name],
Just gently following up on my email below about featuring [Client Name]. Since I last reached out, they were actually quoted in [Publication] discussing [Relevant Topic], which might make the conversation even more timely for your audience. You can see it here: [Link].
Still think they could offer great insights on [Original Topic Reminder]. Let me know if timing might be better now to explore this.
Best,
[Your Name]
H2: Pro Tip: The "Easy to Say No" Closing Snippet
This isn't a full template, but a powerful psychological technique you can add to the end of any pitch. It reduces pressure on the host, which can surprisingly increase reply rates.
... [End of your main pitch] ...
No pressure at all if the timing or topic isn't the right fit right now – it's 100% about finding value for your listeners, and I totally get that! Just wanted to put [Client Name] on your radar.
From Templates to True Personalization: The Podseeker Advantage
These templates are a great starting point, but they still require manual research and customization. To truly stand out, you need to go a level deeper. True personalization isn't just dropping in the host's name; it's showing you understand the nuance of their recent conversations and social vibe.
Manually researching every podcast's latest topics, guests, and social posts to craft a unique pitch every time is incredibly time-consuming. This is where a professional tool is no longer a luxury, but a necessity.
Podseeker's podcast pitch tool is designed to solve this exact problem. It goes beyond templates by helping you generate a truly personalized first draft. It intelligently blends your client's bio with the show's recent topics, guest history, and social media presence.
Instead of starting from a generic base, you start with a draft that is already contextually aware. You can then use your professional expertise to add the final strategic touches, ensuring every single pitch you send is deeply relevant and has the highest possible chance of getting a reply.
Wrapping It Up: Adapt and Elevate
Use these podcast pitch examples as a solid foundation for your outreach. But to elevate your podcast pr efforts to a professional level, you need to combine great templates with smart tools.
For the full strategy on how pitching fits into the larger workflow of securing guest spots, make sure you read our definitive pillar page:
➡️ How to Be a Guest on a Podcast: The Definitive PR Pro's Guide
Try us risk free with a FREE 3 days trial.
