Muck Rack Pricing (2026): What It Costs and Podcast Alternatives

Quick answer: Muck Rack does not publish prices; it sends a custom proposal based on users, plan, and add-on modules, with Starter, Standard, and Premier plans in brand and agency versions. Vendr, a software-buying marketplace, reports a median of about $13,000 a year from real Muck Rack purchases (range $8,000 to $20,860). For podcast guest booking alone, podcast-specific tools start at $99 a month.

This guide is published by Podseeker, a podcast booking tool for PR teams. Prices were checked on October 6, 2026 (sources at the end). Muck Rack does not publish prices, so the figures below are third-party estimates from real purchases, not quotes. Confirm with Muck Rack before buying.

How Much Does Muck Rack Cost?

Muck Rack prices each team with a custom proposal. The main factors are the number of users, the plan tier, add-on modules (such as broadcast monitoring), and contract length. Contracts are typically annual.

What we know	Source
Published price list	None; custom proposal after talking to sales (Muck Rack pricing)
Plans	Starter, Standard, and Premier, each in a brand and an agency version
Median annual contract	About $13,000 a year (Vendr, updated February 2026)
Reported range	$8,000 to $20,860 a year (Vendr)

What Do You Get for the Price?

Muck Rack is a full media-relations platform: a database of journalists and podcasts, pitching and media lists, monitoring of news, broadcast, social, and podcasts, coverage reporting with reach and share of voice, and team features for agencies. Most of the price pays for that breadth across journalists and coverage, not for podcasts specifically.

Do You Need Muck Rack for Podcast Guest Booking?

Muck Rack fits when podcasts are one channel inside a wider earned-media program that also needs journalists, monitoring, and coverage reporting in one system.
A podcast-specific tool fits when booking clients as podcast guests is the main job, or when the team already has a media database and needs better podcast targeting and outreach.

Podcast Booking Alternatives and Add-ons

If podcast guest booking is a big part of the work, a podcast-specific tool can replace Muck Rack for that job, or sit next to it for a fraction of the cost.

Tool	Price (checked October 6, 2026)	Best for
Muck Rack	Custom proposal; Vendr median about $13,000 a year	Journalists and podcasts in one system, monitoring, coverage reporting
Podseeker	$99 a month, 3 seats, 3-day free trial (pricing)	Booking clients as podcast guests: active shows with guests, booking difficulty, host and producer emails, client recommendations, pitching and follow-ups from your own inbox
Rephonic	$99, $149, or $299 a month (pricing)	Podcast listener estimates and audience research, with outreach campaigns
Podchaser Pro	Around $5,000+ a year after a demo, per Podchaser (details)	Podcast audience data, sponsorship intelligence, monitoring

In Podseeker's outreach data, pitches to very high-fit podcasts booked at 6.2%, compared with 3.3% overall (methodology). For a detailed side-by-side, see Podseeker vs Muck Rack.

Frequently Asked Questions About Muck Rack Pricing

How much does Muck Rack cost?

Muck Rack does not publish prices. It prepares a custom proposal based on users, plan, and add-ons. Vendr reports a median of about $13,000 a year across real purchases, with a range of $8,000 to $20,860.

Does Muck Rack have a monthly plan?

Muck Rack is sold through sales with custom proposals, typically on annual contracts. Ask about contract length when you request a quote.

Is there a cheaper alternative to Muck Rack for podcast booking?

Yes. If podcasts are the main job, podcast-specific tools cost far less: Podseeker is $99 a month with 3 seats, including host and producer emails, client recommendations, and pitching from your own inbox.

Can I use Podseeker alongside Muck Rack?

Yes. Many teams keep a full media database for journalists and add a podcast-specific tool for guest booking, where booking difficulty, guest history, and host contacts matter most.