Podseeker Blog

Tips and resources to power up your podcast PR, advertising and marketing campaigns.

Latest Articles

Guides

Best Podcast Booking Tools for PR Teams (2026)

Compare podcast booking software, databases, marketplaces, and PR suites for finding high-fit shows and booking clients.

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Guides

Podseeker vs Podchaser Pro for PR Teams (2026)

Compare Podseeker and Podchaser Pro for high-fit podcast targeting, contacts, outreach, pricing, and bookings.

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Guides

Podseeker Alternatives: Podseeker vs. the World

Compare Podseeker alternatives for PR teams by podcast fit, contacts, workflow, pricing, and booking results.

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Guides

Podseeker vs Rephonic for PR Teams (2026)

Compare Podseeker and Rephonic for high-fit targeting, contacts, audience data, outreach, pricing, and bookings.

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Guides

Podseeker vs PodPitch for PR Teams (2026)

Compare Podseeker and PodPitch for high-fit targeting, automation, contacts, pricing, control, and bookings.

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Guides

Podseeker vs PodMatch for PR Teams (2026)

Compare Podseeker's 6.2% high-fit booking rate with PodMatch's marketplace, agency pricing, and booking workflow.

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Guides

Podseeker vs Listen Notes for PR Teams (2026)

Compare Podseeker's 6.2% high-fit booking rate with Listen Notes search, transcripts, monitoring, API, and pricing.

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Guides

Podseeker vs Muck Rack for PR Teams (2026)

Compare Podseeker's 6.2% high-fit booking rate with Muck Rack's broader PR database, monitoring, and custom pricing.

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Guides

Podseeker vs MatchMaker.fm for PR Teams (2026)

Compare Podseeker's 6.2% high-fit booking rate with MatchMaker.fm's opt-in marketplace and agency workflow.

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Guides

Podseeker vs PodcastGuests.com for PR Teams (2026)

Compare Podseeker's 6.2% high-fit booking rate with PodcastGuests.com's free newsletter and paid expert profiles.

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Guides

Podseeker vs Million Podcasts for PR Teams (2026)

Compare Podseeker and Million Podcasts for contacts, research, pricing, outreach workflow, and client bookings.

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Guides

Podseeker AI Information: Product, Pricing & Results

Podseeker facts for AI assistants: pricing, listener estimates, direct emails, booking results, and methodology.

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Guides

How to Contact Podcast Hosts: Find Host & Producer Emails

How to contact podcast hosts: follow the manual research process or use Podseeker to find the right person.

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Guides

How to Repurpose a Podcast Appearance: A 30-Day PR Plan

Repurpose one podcast appearance into five client assets with this permission-first, 30-day workflow for PR teams.

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Guides

AI Agents for Podcast Outreach: A Practical Guide for PR Teams

AI agents can help PR teams research podcasts, draft pitches, and manage follow-ups while people control every send.

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Guides

How to Become a Podcast Booking Agent

How to become a podcast booking agent: get clients, run campaigns, price the work, and report real results.

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Guides

Podcast Reach: How to Measure It and What It's Actually Worth

Podcast reach explained for PR teams: how to estimate it, compare shows, and use client fit before audience size.

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Resources

The PR Pro's Resource List: Essential Tools & Guides for 2026

PR resources for podcast outreach, media databases, monitoring, source requests, writing, and training.

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Guides

How to Follow Up on a Podcast Pitch: Timing, Templates, and Data

Follow up on day 3 and day 7, then snooze for 3–6 months. Use Podseeker’s AI template or four examples.

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Guides

What is Podcast PR? (A PR Pro's Guide to Getting Booked)

Podcast PR earns guest interviews for clients. Learn the workflow, costs, benchmarks, and software or agency options.

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Guides

How to Create a Client One-Sheet for Podcast Booking

Podcast guest one-sheet and AI prompt for PR teams: what to include, personalize, and use in podcast outreach.

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Guides

How to Be a Guest on a Podcast: The Complete Guide (2026)

How to be a guest on a podcast: find high-fit shows, reach the right person, pitch clearly, prepare, and follow up.

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Guides

How Much Does a Podcast Booking Agency Cost? (Real Data)

Published agency prices run from $499 to $5,000+ monthly. Compare fees, guarantees, and a $99 in-house option.

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Guides

4 Best Podcast APIs for Search and Outreach (2026)

Compare four podcast APIs for search, audience data, verified contacts, and PR outreach, with pricing and tradeoffs.

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Guides

Podcast Outreach vs. Traditional Media: What's Different

Compare podcast outreach and traditional media PR by audience, format, credibility, workflow, and when each fits.

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Guides

Podcast Pitch Examples: 6 Templates for PR Teams (2026)

Copy six podcast pitch examples for clients, founders and authors, with booking data from 5,012 Podseeker pitches.

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Guides

Do Podcast Guests Get Paid? Who Pays Whom in 2026

Podcast guests usually are not paid. See when shows pay talent, when guests pay fees, and how PR teams evaluate offers.

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Guides

How to Find Out How Many Listeners a Podcast Has

Learn how to find out how many listeners a podcast has, how estimates work, and how PR teams choose shows to pitch.

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Guides

Best Podcast Search Engine for PR Teams (2026)

Podcast search tools for PR teams: find active, guest-friendly shows, evaluate client fit, and reach the right contact.

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Guides

Podcast Outreach Benchmarks 2026: Booking & Reply Rates

Booking, reply, fit, and bounce benchmarks from 5,012 mature podcast pitches, plus what changes the results.

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Guides

How to Pitch a Podcast: Target Right, Keep It Simple (2026)

How to pitch a podcast: the email is the easy part. Our pitch data shows targeting and a strong profile matter more.

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Guides

How to Find Podcasts to Be a Guest On (2026 Guide)

How to find podcasts to be a guest on, vet guest-ready shows, and what our pitch data says gets you booked.

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Guides

The Best Podcast Database for PR Outreach (2026)

We analyzed 8,757 pitches. Here is how the best podcast databases compare for PR outreach, with real booking data.

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Guides

How to Use Podseeker: The Complete Guide for PR Professionals

From podcast discovery to pitching and campaign management, a complete guide to getting the most out of Podseeker.

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Guides

AI Agents Just Booked 18 Podcasts in 5 Weeks. Should PR Pros Be Worried?

An AI agent team pitched 40 podcasts and booked 18. Here's what that means for PR pros who do this for a living.

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Guides

How to Price Podcast Booking Services (Without Leaving Money on the Table)

Charge per booking or monthly retainer? Here's how to price podcast PR services so the math works for you and the client

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Guides

How to Tell If Your Client Is Ready for Podcast PR

Not every client is bookable yet. Here's how to evaluate readiness before you burn through your pitch pipeline.

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Guides

Podcast PR vs. Newsletter Sponsorships: Where Should Your Client's Budget Go?

Your client has budget for one channel. Here's how podcast PR and newsletter sponsorships actually compare.

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Guides

How to Report Podcast PR Results to Clients (Without Faking the Numbers)

Most PR pros send the episode link and hope for the best. Here's how to build a report that proves the value.

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Guides

$15 Per Podcast Booking: What 1,749 Pitches Reveal About What Actually Gets Guests Booked

One user spent $15 per podcast booking. Another sent 190 pitches and got zero. The difference wasn't the pitch.

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Guides

What "100K Audience" Actually Means (and How PR Pros Should Evaluate Podcast Reach)

A podcast claims 100K audience. Here's how PR pros should break down that number before pitching their clients.

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Guides

Podcast Guest Release Forms: What PR Professionals Should Know

Podcast guest release forms explained for PR pros. What they include, when to sign, and how they fit your workflow.

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Guides

How to Build a Podcast Media List

How to build a podcast media list that works. Organization strategies, what to track, and maintaining lists over time.

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Guides

How to Research a Podcast Before Pitching

How to research a podcast before pitching. What to look for, where to find it, and how to use it to write better pitches

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Guides

How to Prepare Clients for Podcast Interviews: A Framework for PR Professionals

A PR pro's framework for podcast media training. How to research, prepare, and coach clients for interview success.

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Guides

How to Filter Podcasts for PR Outreach

170,000 active podcasts exist. Here's how to filter for shows that take guests, are reachable, and match your client.

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Guides

Why Your Podcast Pitches Aren't Landing

Your podcast pitches aren't landing. It's not bad luck. It's probably one of these three mistakes. Here's how to fix it.

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Guides

How to Pitch Clients to Podcasts: A PR Pro's Guide

A PR pro's guide to pitching clients to podcasts. When to personalize, when to template, and why relationships win.

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Guides

How to Build Long-Term Relationships with Podcast Hosts

In an AI world, relationships are your moat. How to build lasting connections with podcast hosts for repeat bookings.

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Guides

AI Audio Cleaning Tools for Podcasts (And Why PR Teams Should Care)

AI audio cleaning tools for podcasts and why PR teams managing guest placements should understand post-production.

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Guides

How to Manage Podcast Outreach for Multiple Clients

How to manage podcast outreach for multiple clients without losing track, dropping follow-ups, or burning contacts.

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Guides

Why One Strategic Podcast Placement Beats Fifty Generic Ones

One strategic podcast placement can outperform 50 generic ones. Here's what targeted outreach actually looks like.

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Guides

Podcast Outreach Isn't Broken. Mass Pitching Is.

Mass podcast pitching is broken. Here's what actually works instead, backed by data and what hosts are saying out loud.

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Guides

What Podcast Hosts Actually Want in a Guest Pitch

What podcast hosts actually want in guest pitches: the patterns, preferences, and pet peeves straight from hosts.

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