The Art Marketing Podcast

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20 Ways to Grow Your Email List as an Artist (Online and Off)

May 29, 2026

You don't own your followers. You own your list. Every platform you're on is rented — the landlord can change the rules or close the door anytime. Your email list is the one audience nobody can take from you. The good news: it doesn't have to be huge. Three hundred of the right people is enough to run a real art business — which is exactly why you want three thousand, then thirty thousand, then three hundred thousand. This is the foundational one: why email matters, the creative ways to captu...

Should Artists List Prices on Their Website? The Gallery Test

May 19, 2026

There's one number that should end the price-on-request debate forever: artworks with visible prices sell 2-6 times more often than the same works with hidden prices. The data is in. The artists are still hiding the prices. This episode runs the gallery test on your website. A real gallery prices the work, frames it, lights it, and puts a checkout at the desk. Christie's, Sotheby's, Gagosian, 1stDibs — every serious art business does this online too. Almost no working artist does. Today we cl...

1 Image. 45 Mediums. 10% More Every Year. This Is What Print On Demand Can Do To An Art Business

May 07, 2026

There's a town in Texas called Round Top. Population eighty-seven. One square mile. And in that town, an artist named John Lowry sold a single painting for $141,500. (We toured his gallery on YouTube — link's right there in his name. Watch it before or after this episode.) That's the headline. Here's the part nobody tells you: he then sold roughly $60,000 more in reproductions of that same image. Same painting. Different mediums, different sizes, different price points. One image, two hundred...