Ecommerce Playbook: Numbers, Struggles & Growth

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Skullcandy Is Building Black Friday Demand With TikTok Shop

October 08, 2026

By the time Black Friday arrives, Skullcandy wants customers ready to buy.Evin Catlett, Skullcandy’s Global VP of Ecommerce and Growth Marketing, joins Taylor Holiday live at Commerce Roundtable in San Diego to explain how the brand uses TikTok Shop and creator content to build demand ahead of its holiday promotions. She shares what helped TikTok Shop gain traction after a slow start and how her team selects products for creator campaigns that support sales across Skullcandy’s website, Amazon...

Turning Black Friday Shoppers Into Customers Who Stay

October 06, 2026

Justin Palmer, Founder & CEO of Home Life Brands, joins Taylor Holiday live at Commerce Roundtable in San Diego to discuss Black Friday customer retention and turning holiday shoppers into customers who stay.After 12 years in pet ecommerce, the company behind iHeartDogs and The Hero Company prioritizes acquiring customers in September and October, when they’re more likely to buy again during the holidays. Justin explains how member discounts, early product access, and daily inventory plan...

Your Black Friday Sale Doesn’t Need to Last All November

October 02, 2026

Kyle Yeoman, President of Groove Life, joins Taylor Holiday live at Commerce Roundtable in San Diego to explain why the brand is pulling back on discounts.With profits tripling, Kyle breaks down the changes behind Groove Life’s turnaround, from cutting operating expenses to rebuilding product pages. He also shares the brand’s Black Friday plan: start the Wednesday before, run the sale for one week, and stop.In this episode:What changed when discounted sales grew from 20% to 40% of revenueWhy ...

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How do I get in touch with Ecommerce Playbook: Numbers, Struggles & Growth?

Ecommerce Playbook: Numbers, Struggles & Growth is hosted by Taylor Holiday and Richard Gaffin. Its publicly listed emails are hello@commonthreadco.com and info@commonthreadco.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Ecommerce Playbook: Numbers, Struggles & Growth?

The publicly listed emails for Ecommerce Playbook: Numbers, Struggles & Growth: hello@commonthreadco.com and info@commonthreadco.com.

How many listeners does Ecommerce Playbook: Numbers, Struggles & Growth have?

Podseeker estimates Ecommerce Playbook: Numbers, Struggles & Growth reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Ecommerce Playbook: Numbers, Struggles & Growth?

Ecommerce Playbook: Numbers, Struggles & Growth typically books working professionals with real expertise. Typical guest background: Experienced direct-to-consumer operators, ecommerce agency founders, or growth practitioners with hands-on responsibility for brand scaling, paid acquisition, retention, creator commerce, or measurable revenue growth. Common among recent guests: Built or scaled a direct-to-consumer brand or ecommerce agency; Managed significant ecommerce revenue or gross merchandise volume; Developed repeatable acquisition, retention, creator commerce, or conversion strategies. Recent guests include Alex Rudolph and Tyler Brechbiel.

How hard is it to get booked on Ecommerce Playbook: Numbers, Struggles & Growth?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Ecommerce Playbook: Numbers, Struggles & Growth cover?

Recent episodes cover Business, Ecommerce, Direct To Consumer, Digital Marketing, and Customer Acquisition. Pitch an idea tied to one of these topics and mention a recent episode.