The Marketing Playbook with Mark Friedman

Mark Friedman

Booking Overview

This business interview show focuses on direct-to-consumer marketing, eCommerce, digital strategy, customer monetization, and business growth, featuring senior executives, founders, investors, and technology leaders as external guests. PR agencies could credibly pitch experienced marketing and eCommerce executives, DTC founders, retail and consumer-brand leaders, venture investors, and operators with practical growth expertise; booking difficulty is medium because guests generally hold substantial leadership credentials.

Metrics

Episodes: 155

Frequency: Every two weeks

Rating: 5.0/5.0

Estimated listeners: 1,000 - 10,000

Listener location: USA

Contact Information

Publicly listed emails

mbfriedman61@gmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Mark Friedman - A 30+ year direct-to-consumer marketing veteran, Mark Friedman has served as President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, and a mentor to numerous startups.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Senior marketing, eCommerce, brand, commercial, or operations executives; founders and CEOs of consumer or technology companies; investors and experienced operators with practical business-growth expertise.

Required Achievements:

Executive leadership at recognized consumer, retail, eCommerce, or technology companies, Founding or operating a growing company, Demonstrated expertise in marketing, customer acquisition, analytics, technology adoption, or business growth, Experience advising, investing in, or scaling businesses

Recent Guest Discussions

Liz White - Marketing Context, Data-driven Channel Selection, Brand Purpose, And The Growth Of Oofos.

Vicki Cantrell - Strategic Decision-making, Community And Technology, Partnership Development, And Leadership Lessons.

Maxx Blank - AI Adoption, Organizational Readiness, Operating Metrics, Failure And Resilience, And Building With Operators.

Josh Resnick - Company Culture, Growth Strategy, Technology Evolution, Entrepreneurship, And Leadership.

Garth Weber - Brand Discipline, Performance Marketing, Unconventional Career Paths, Innovation, And Consumer-brand Strategy.

Recent Topics

Business, Marketing, Ecommerce, Direct To Consumer, Customer Monetization

Episodes

Here's the recent few episodes on

The Marketing Playbook with Mark Friedman

Bill Hanifin - CEO of Wise Marketer Group (WMG)

October 01, 2026

Bill Hanifin, the Chief Executive Officer of Wise Marketer Group (WMG), adds his page to the Marketing Playbook. Hear how a loyalty program's real job is to change behavior & grow revenue, why a real loyalty program needs a financial model, how to define the objective before you talk tactics, what drew Bill to customer loyalty, and a look back at Y2K. Connect with Bill at TheWiseMarketer.com, on LinkedIn, and on Instagram @BillHanifin

Liz White - Chief Commercial Officer of OOFOS

September 16, 2026

Liz White, the Chief Commercial Officer of OOFOS, adds her page to the Marketing Playbook. Hear why context changes everything, how to let the data pick the channel, why brand & purpose aren't competing priorities, what Liz learned in the magazine industry, and what's driven the explosive growth of OOFOS. Connect with Liz at OOFOS.com and on LinkedIn

Vicki Cantrell - Co-Founder & CEO of Vendors in Partnership (VIP)

September 02, 2026

Vicki Cantrell, the Co-Founder & CEO of Vendors in Partnership (VIP), adds her page to the Marketing Playbook. Hear why saying no is a strategy, how sometimes the safer bet isn't the obvious one, why community closes the gaps technology can't, what she learned from working closely with Tory Burch, and her upbringing as the 5th of 6 children. Connect with Vicki at VendorsInPartnership.com, on the Vendors in Partnership LinkedIn, and on her LinkedIn

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Publicly listed emails

mbfriedman61@gmail.com

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