Customers Who Click: How DTC Leaders Turn Traffic into Revenue

Will Laurenson

Booking Overview

A weekly interview podcast focused on direct-to-consumer growth, ecommerce marketing, and scaling decisions, typically featuring founders, CMOs, and other hands-on brand operators. Agencies could credibly pitch DTC founders, ecommerce executives, growth leaders, and marketing operators with measurable results in acquisition, retention, SEO, community, or regulated-category marketing; booking difficulty is low because the show favors accessible industry practitioners over celebrity-level guests.

Metrics

Episodes: 333

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 100 - 1,000

Listener location: United Kingdom

Contact Information

Publicly listed emails

will@customerswhoclick.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Will Laurenson - Host of a podcast focused on direct-to-consumer brands, ecommerce growth, and the practical decisions involved in scaling businesses.

Booking Intelligence

Booking Requirements

low

Typical Credentials:

DTC founders, brand owners, CMOs, ecommerce executives, and experienced growth or marketing operators with direct responsibility for business results.

Required Achievements:

Built or scaled a direct-to-consumer brand, Demonstrated measurable growth in sales, acquisition, retention, or search, Led marketing strategy in a specialized or regulated product category, Developed effective organic, affiliate, community, or email channels

Recent Guest Discussions

Darcy Laceby - Traceability, Scientific Validation, Community-led Sales, And Building Trust In The Collagen Market.

Scott Sorensen - Affiliate And Ambassador Marketing, Customer Retention, Organic Demand, And Growth Without Paid Advertising.

Greg Shugar - SEO, Ecommerce Merchandising, Email Marketing, And Growing A Niche Direct-to-consumer Brand.

Sean Wendt - Ecommerce Technology Consolidation, Vendor-brand Relationships, Community Building, And Value-based Pitching.

Brandon Horoho - Marketing Regulated Products, Retail And Facility Expansion, Product Launches, Black Friday Strategy, And Customer Retention.

Recent Topics

Dtc, Ecommerce, Marketing, Customer Acquisition, Brand Growth

Episodes

Here's the recent few episodes on

Customers Who Click: How DTC Leaders Turn Traffic into Revenue

Why 32 Degrees Won't Celebrate 80% Automation Alone

October 06, 2026

Jennifer Villalba is CX director at 32 Degrees, the apparel brand, after almost four years there and five years before that at Apple's retail stores. She talks about bringing in AI to handle low effort tickets ahead of Q4, why her team wants to be seen as a revenue driver, not a cost centre, and how ParcelLab's tracking page became the most visited page on their site with 200,000 sessions in a month. She also explains how return data caught a real manufacturing fault. Listen to hear how a lea...

How Electrolux Uses Consumer Intent to Drive Conversion

September 29, 2026

Manuel Fernández is head of conversion and consumer activation for Electrolux's D2C e-commerce business. Originally from Spain and now based back in Spain after a decade in Sweden, he moved into e-commerce via the Nordic eyewear brand Lensway before joining Electrolux in 2017. He talks about running Black November across 24 European markets, why traffic is getting more expensive as shoppers start searching on marketplaces and AI tools instead of Google, and how Electrolux personalises the on-...

The CX Team that Receives Christmas Gifts instead of Sending Them

September 22, 2026

Marianna Satanas is president of North America for HANRO USA, the Swiss loungewear brand now based in Austria. After years at Net-a-Porter and DKNY, she has spent three years leading HANRO’s US business through a full site replatform, its first paid social strategy, and a clienteling programme built on one to one relationships. She talks about the lifestyle image that has outsold product shots since May, why return rates have stayed flat through rapid growth, and why new customers are spendin...

Similar Podcasts

Here's 5 similar podcasts to

Customers Who Click: How DTC Leaders Turn Traffic into Revenue

Honest Ecommerce · Medium booking difficulty · 1,000 - 10,000 listeners

Publicly listed emails

will@customerswhoclick.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Get your clients booked on top podcasts

Try us risk free with a FREE 3 days trial.

Start Your Free Trial

Join hundreds of PR teams using Podseeker to pitch and land bookings