The DTC Podcast

Eric Dyck

Booking Overview

This interview-led direct-to-consumer ecommerce show focuses on marketing, funnels, and scaling, typically featuring founders and operators of growing DTC brands alongside in-house practitioners. Agencies could credibly pitch bootstrapped brand founders, ecommerce growth and marketing leaders, CPG operators, and SaaS or martech executives with concrete acquisition, retention, retail-expansion, or exit results; booking is medium difficulty because demonstrated operating traction and useful metrics are expected.

Metrics

Episodes: 783

Frequency: Multiple_weekly

Rating: 4.7/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

YouTube: 6.0k subscribers

Instagram: 152.0k followers

Contact Information

Publicly listed emails

ericalandyck@gmail.com

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Host

Eric Dyck - Direct-to-consumer ecommerce operator and podcast host focused on marketing, funnels, customer acquisition, and scaling ecommerce brands.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Founders and senior operators of direct-to-consumer, ecommerce, CPG, SaaS, or martech businesses with firsthand experience scaling brands, marketing channels, products, or retail distribution.

Required Achievements:

Bootstrapped ecommerce brand launches, Eight-figure revenue growth, Nine-figure business exits, Scaled customer acquisition programs, Retail expansion from DTC

Recent Guest Discussions

Adam Gillman - Bootstrapped Brand Building, Subscription Ecommerce, Product Expansion, Influencer Marketing, Retail Growth, And Exit Strategy.

Gillian Liu - Organic Content Production, Creator Operations, Social Commerce, Retail Margins, Merchandising, And Scaling A Beauty Ecommerce Business.

Bar Bruhis - Launching A CPG Brand, Product-market Validation, Post-purchase Research, First-order Profitability, AI Applications, And Retail Expansion.

Recent Topics

Direct To Consumer, Ecommerce, Marketing, Advertising, Conversion

Episodes

Here's the recent few episodes on

The DTC Podcast

Raising Prices in DTC: How Last Crumb Sells a $140 Cookie Box

September 21, 2026

How do you raise prices on a DTC brand without killing demand?Derek Jaeger founded Last Crumb in 2020, priced a box of cookies at $110, then moved it to $140. He says that is when the company took off. Eric Dyck gets the full DTC marketing story on the DTC Podcast: pricing as positioning, ecommerce growth without a repeat purchase, and why he killed the weekly drop model that made the brand famous.Get the DTC Newsletter: directtoconsumer.coGet your brand on TV today: https://www.universalads....

Google Ads Brand Keywords: Cut 80% of Brand Spend, Buy New Customers Instead

September 18, 2026

How much of your Google Ads budget goes to your own brand name? Most DTC marketing teams cannot answer that, and the brands defending an ambiguous brand term are paying for customer acquisition they already had. Wildflower Cases is spending the large majority of roughly $3,500 a month on the single term "wildflower," according to SEMrush.Pilothouse Senior Google Media Buyer Zav audits that account with Eric Dyck on the DTC Podcast. Brand clicks at twelve to fifteen cents, a 21,000 s...

Under $50M: Half the Trade Budget Goes to Retail Media | Harness the Halo 3/6

September 17, 2026

To Subscribe to DTC Newsletter - https://dtcnews.link/signupA brand doing under $50 million a year is putting roughly half of its combined retail media, trade, and shopper marketing budget into retail media. At larger companies that share drops toward 30, 20, then 15 percent. Mike Chiasson works on Keen's models, which cover $45 billion in marketing investment, and his read on where that money comes from is the part worth sitting with. It is mostly net new, sourced out of trade rather tha...

Publicly listed emails

ericalandyck@gmail.com

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