DTC Podcast

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Ep 620: How Origin Runs E-Commerce With AI Agents, From Media Buying to Diagnosing Defects

June 15, 2026

Subscribe to DTC Newsletter - https://dtcnews.link/signupOrigin owns its entire supply chain. The thread, the brass, the leather, the denim, all of it made or sourced in America, in their own factories. That sounds like a constraint. Justin Parker explains why it is actually the brand's biggest growth lever.Justin runs e-commerce at Origin, the American-made apparel brand born in jiu-jitsu gear and now backed in part by Jocko Willink. He sits at the intersection of marketing, ops, and man...

Ep 619: Stop Growth Hacking Your Brand to Death with Duncan From Pilothouse | AKNF

June 12, 2026

Subscribe to DTC Newsletter - https://dtcnews.link/signupMost brands are quietly killing themselves with growth hacks. Swapping button colors, chasing this week's ROI, discounting to hit the number.Duncan, Strategy Lead at Pilothouse, makes the case that this is the worst creative strategy there is, and walks through what actually builds a brand that lasts.Duncan runs strategy at Pilothouse, where brand and performance are treated as one system instead of warring departments. He explains ...

Bonus: How DÔEN, Origin & Universal Ads Actually Implement AI w/o Losing Their Brand | Whalies Panel

June 10, 2026

Subscribe to DTC Newsletter - https://dtcnews.link/signupRecorded live at The Whalies.Enterprise brands are past the prompt-and-generate phase of AI. The conversation has moved to connected data, agentic media buying, personalization, attribution, and the quiet operational wins that actually move the P&L.Eric Dyck sits down with Justin Parker (Origin), Ashley Kick (DÔEN), and Martha Ann Pavoni (Universal Ads) to unpack how leading ecommerce brands are embedding AI across the commerce stac...