Limited Supply

Nik Sharma

digitalteam@workweek.com

For verified host and producer emails, sign up to view.

Booking Overview

This is an industry interview and analysis show focused on direct-to-consumer brands, ecommerce strategy, marketing, and the realities of building consumer businesses; it alternates solo commentary with occasional conversations featuring experienced industry operators. Credible pitches include DTC founders, ecommerce executives, creator-commerce and performance-marketing specialists, and brand operators with distinctive growth strategies or failure postmortems. Booking difficulty is medium because the show favors established practitioners with specialized, actionable expertise.

Metrics

Episodes: 188

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

YouTube: 7.1k subscribers

Contact Information

digitalteam@workweek.com

For verified host and producer emails, sign up to view.

Host

Nik Sharma - Founder of Sharma Brands and a DTC industry strategist known for candid analysis of consumer brands, ecommerce, marketing, and investment trends.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
DTC founders, ecommerce executives, consumer-brand operators, marketing leaders, and specialists in creator commerce or performance marketing with direct operating experience.
Required Achievements:  
Built or led a notable direct-to-consumer or ecommerce brand, Developed measurable marketing, creator-commerce, or growth strategies, Published distinctive analysis or demonstrated expertise in consumer-brand operations

Recent Guest Discussions

Dylan Ander - Creator Marketing, Social Commerce, Creator Armies, Paid Media, And Tiktok Shop Strategy.

Recent Topics

Dtc, Ecommerce, Marketing, Branding, Entrepreneurship

Episodes

Here's the recent few episodes on
Limited Supply
:

S17 E5: Your Moat Already Expired (And Most Founders Don't Know It Yet)

August 05, 2026

In this latest episode of Limited Supply, Nik gets in the guest seat for a conversation with Ryan Ayala for his show, The Alchemist's Library (https://www.alchemistslibrary.org/). Listen as Nik and Ryan break down why the old moats (distribution, proprietary data, a big audience) don't hold water the way they used to now that small teams are running 20-agent AI stacks and compressing weeks of execution into hours. Nik breaks down why agencies get brutal to run once you cross $200-250K a mont...

S17 E4: Stop Building Landing Pages by Hand...Here's What's Next

July 29, 2026

Nik breaks down what's actually new with GPT-5.6 Sol and why it's a bigger deal for marketers than most people realize. He walks through how he's using it inside his AI agent "Jet", why hyper-realistic product imagery is now table stakes, and how a tool called Jurni is changing the way he builds high-converting landing pages. Nik also gets into the real question every marketer should be asking: what should stay in-house, and what's better handed off to an external vendor or freelancer. ---...

How Brands Are Building Creator Armies Right Now (Live from Social Commerce Summit NYC)

July 22, 2026

Most brands are still buying ad space…the smartest ones are building an army instead. In this episode, Nik shares his recent conversation from the Social Commerce Summit in NYC, where he and Heatmap.com's Dylan Ander dig into exactly what's working in social commerce and creator marketing right now. Nik breaks down why the best brands have stopped treating creators like a media buy and started industrializing them, building real, commission-based "creator armies" the same way Comfort scaled...

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