Limited Supply

Nik Sharma

Booking Overview

Limited Supply is a behind-the-scenes look at DTC brand building that mixes candid host takes with industry operator insights. It’s valuable for PR pros because episodes consistently translate specific go-to-market moves into leadership-level lessons, making strong “operator thought leadership” audiences and spokespeople a fit.

Metrics

Episodes: 178

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 7.1k subscribers

30s Ad: 128 - 154, 60s Ad: 150 - 176

Contact Information

digitalteam@workweek.com

Host

Nik Sharma - Founder of Sharma Brands. Known for direct, outspoken commentary on DTC/e-commerce marketing and brand building, including “spicy takes” and candid autopsies of what works and what fails in direct-...

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Operators or leaders with demonstrated impact in DTC/ecommerce growth and marketing (e.g., platform leaders, senior marketing/growth leaders, founders/execs), plus people able to explain mechanisms and provide candid, actionable lessons.

Required Achievements:

Built or scaled DTC/ecommerce brands, Held senior roles at major commerce/marketing platforms, Published frameworks, held thought leadership in growth/marketing, Led measurable performance improvements (conversion, revenue, retention)

Recent Guest Discussions

Vinay Sridhar - Why Reddit Became An Influential Product Research Layer; Human Conversation Vs. Ai-generated Content; Implications Of Reddit Threads For Marketing, Search, And Recommendations; Mistakes Brands Make When Engaging On Reddit.

Bart - What Separates $2m From $100m E-commerce Brands; Product/brand/execution Drivers Of Scale; Hiring, Marketing Strategy, Timing And Execution.

John - What Separates $2m From $100m E-commerce Brands; Product/brand/execution Drivers Of Scale; Hiring, Marketing Strategy, Timing And Execution.

Recent Topics

Dtc, Ecommerce, Marketing, Personal Growth, Brand, Conversion, Performance, Creators, Product, Email

Episodes

Here's the recent few episodes on

Limited Supply

S16 E8: Your Retention Strategy Is Probably Broken

May 20, 2026

What actually keeps customers coming back? In this episode of Limited Supply, Nik sits down with retention expert Joseph Siegel to break down the systems behind high-retention ecommerce brands. From his time leading growth and retention at Feastables to building retention programs for some of the fastest-growing supplement brands in the world, Joseph shares how modern retention goes far beyond email marketing. They dive into onboarding flows, product inserts, gifting strategies, subscribe...

S16 E7: How Brands Are Winning on Reddit Right Now

May 13, 2026

The internet’s most trusted product reviews aren’t coming from brands anymore…and most companies still haven’t caught on. Nik Sharma sits down with Vinay Sridhar from Reddit, Inc. to unpack one of the biggest shifts in commerce right now: why Reddit has quietly become the most influential product research layer on the internet…and how brands are massively underutilizing it. Vinay breaks down how the platform went from “memes and karma” to a high-intent decision engine where real purchase de...

S16 E6: The Funnel Strategy Driving Brands Right Now

May 07, 2026

Most brands don’t fail because of bad products…they fail because their funnels don’t convert. In this solo episode, Nik breaks down the exact funnel strategies behind today’s fastest-growing brands and introduces his concept of performance branding: building brand and driving conversions at the same time. He shares a practical playbook for testing angles, finding winning audiences, and turning one idea into a high-converting funnel using listicles, landing pages, and creators. Plus, he brea...

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