Episodes: 647
Frequency: Weekly
Rating: 4.8/5.0
Estimated listeners: 1,000 - 10,000
Gender skew: Neutral
Listener location: United Kingdom
YouTube: 711 subscribers
Instagram: 204 followers
Publicly listed emails
chloe@ecommercemasterplan.com
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Chloë Thomas - E-commerce strategist, author, consultant, and podcast host specializing in customer acquisition, retention, and online retail growth.
Jay O'Neill - Product Discovery, Product Data, Ai-powered Search, SEO, PPC, Conversion Optimization, And Digital Growth.
Janis Thomas - Subscription Growth, Customer Acquisition And Retention, AI For Small Teams, Sustainability Marketing, And Multi-channel E-commerce.
Mark Howell - Product Data, Marketplace Management, Faster Product Launches, Ai-powered Shopping, Retail Platforms, And E-commerce Compliance.
Tariq Kazemi - DTC Brand Growth, Amazon Expansion, Community-led Marketing, Product Strategy, Fulfillment, And E-commerce Team Building.
Dan Major - E-commerce Profitability, Contribution Margin, Financial Reporting, Inventory Cash Flow, Unit Economics, And Scaling Profitably.
Subscription Growth: How JOMO Club Turns Discovery Into Repeat Customers
October 12, 2026
Gemma Mills is the Founder of JOMO Club, the UK's Leading Alcohol-Free Drinks Discovery Club. Founded in 2022, they’ve already sold over £1million of product via their Shopify store. In this episode, Gemma shares how JOMO Club has evolved from a subscription discovery box into a wider eCommerce business. She also reveals how they use events, digital marketing and customer insight to keep growing as the market changes. Hit PLAY to hear: 🚀 How JOMO Club grew beyond its subscription box 🔍 ...
How DeviantArt Turned a 26-Year-Old Community Into a £23m Marketplace
October 05, 2026
Liat Karpel Gurwicz is the Chief Revenue Officer at DeviantArt. A digital art marketplace and community. Founded in 2000 they pivoted completely to the marketplace model in 2023, and in 2025 had over 265,000 buyers spending £23million via their platform. In this episode, Liat shares how DeviantArt is turning its huge community of artists and art lovers into a thriving creator economy, while keeping the community at the heart of the business. She also reveals how they approach monetisation, gl...
Mick’s Garage: Scaling to 25,000 Orders a Month with Custom eCommerce Technology
September 28, 2026
Ciaran Crean is the co-founder & CEO at Mick’s Garage a car parts & accessories store. Founded in 2004 they now sell regularly via their custom website into over 34 countries. With over 10 million listings the range has expanded way beyond just car parts now including far more categories like outdoor sports equipment, camping gear, and roof racks – all meaning they ship a whopping 25,000 orders a month on average. Mick’s Garage has built its growth around keeping its technology and d...
Customers Who Click: How DTC Leaders Turn Traffic into Revenue · Low booking difficulty · 100 - 1,000 listeners
eCommerce MasterPlan is hosted by Chloë Thomas. Its publicly listed email is chloe@ecommercemasterplan.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for eCommerce MasterPlan: chloe@ecommercemasterplan.com.
Podseeker estimates eCommerce MasterPlan reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.
eCommerce MasterPlan typically books working professionals with real expertise. Typical guest background: E-commerce business owners, senior brand or retail executives, growth and digital marketing leaders, finance specialists, and technology or marketplace experts with direct operating experience and practical results. Common among recent guests: Scaled an e-commerce or DTC brand; Led growth, marketing, retail, or finance functions; Built or managed successful Shopify, Amazon, or marketplace operations. Recent guests include Jay O'Neill, Janis Thomas, and Mark Howell.
Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.
Recent episodes cover Business, Ecommerce, Customer Retention, Shopify, and Digital Marketing. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
chloe@ecommercemasterplan.com
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