Episodes: 325
Frequency: Weekly
Rating: 4.8/5.0
Estimated listeners: 1,000 - 10,000
Listener location: United Kingdom
Instagram: 229 followers
Publicly listed emails
office@ecommercemasterplan.com
chloe@ecommercemasterplan.com
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Chloe Thomas - Marketing professional, bestselling author of books on eCommerce and marketing, and host of the award-winning eCommerce MasterPlan podcast.
Jyll Saskin Gales - Google Ads Features, Shopping Campaigns, Bidding, Customer Lifecycle Goals, Merchant Center, AI Tools, And Holiday Campaign Preparation.
Elena Kostova - Using Artificial Intelligence For Ecommerce Conversion Optimization, User Behavior Analysis, AI Agents, Personalization, And Balancing Automation With Human Judgment.
Jordy Scholing - Site Speed, Core Web Vitals, Web Performance Monitoring, Bounce Rates, SEO, And Conversion Optimization.
Carolina Dibb - Customer Behavior Data, Analytics, Heatmaps, Conversion Research, A/b Testing, And Prioritizing Ecommerce Website Improvements.
Ashu Dubey - AI Shopping Agents, Product-page Conversion Mistakes, Customer Guidance, Chatbots, Social Shopping, And Improving Online Shopping Experiences.
Google Ads: Optimizing Your Product Feed for Better Results with Meriem Nacer, 4M Digital
October 14, 2026
Meriem Nacer has over 15 years’ experience in performance marketing, helping business around the world scale with smart, data-led strategies across Google Ads, Microsoft Ads, Meta Ads and beyond. Since 2019 she’s done all this via her consultancy 4M Digital, and Meriem is also the founder of the Don’t Panic PPC global community.In this episode, Meriem shares how to optimise your Google Ads product feed, from getting the basics right to making better use of product titles, descriptions, catego...
Google Ads: Review and Rebuild Your Strategy for Growth with Ger Hayden, Core Optimisation
October 07, 2026
Ger Hayden is the Chief Digital Officer at Core Optimisation and has been deep in Performance marketing for over a decade, and somehow also finds time to be a Digital Marketing Lecturer. Ger’s worked across various sectors and for many clients winning awards and frequently driving triple digital year on year growth.In this episode, Ger and Chloe take a big-picture look at Google Ads and why now is the time to fully review your strategy. They explore how changes in the platform, customer searc...
Google Ads: Turn Local Searches into Store Visits with Hannah Zora Strong, Zora Marketing
September 30, 2026
Hannah Zora Strong has spent the last 14 years managing and auditing 100s of Google Ads accounts, and regularly shares her expertise at many Google Ads conferences. She’s worked for some of the biggest agencies in the UK, and for the last 4 years has been running her own called Zora Marketing.In this episode, Hannah takes us through how to use Google Ads for local advertising, from setting up your Google Business Profile and tracking store visits to using Performance Max and local inventory a...
Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners · Low booking difficulty · 1,000 - 10,000 listeners
D2C Diaries · Medium booking difficulty · 100 - 1,000 listeners
Keep Optimising is hosted by Chloe Thomas. Its publicly listed emails are office@ecommercemasterplan.com and chloe@ecommercemasterplan.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed emails for Keep Optimising: office@ecommercemasterplan.com and chloe@ecommercemasterplan.com.
Podseeker estimates Keep Optimising reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.
Keep Optimising typically books rising experts. Typical guest background: Subject-matter experts with hands-on experience in eCommerce marketing, digital advertising, SEO, conversion optimization, customer experience, or marketing technology. Strong candidates typically lead a relevant company or consultancy, hold a senior marketing role, have notable client results, or have developed a distinctive and practical approach. Common among recent guests: Leadership of an eCommerce, marketing, or marketing-technology company; Experience serving recognized consumer or retail brands; Former senior roles at major technology or commerce companies. Recent guests include Jyll Saskin Gales, Elena Kostova, and Jordy Scholing.
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
Recent episodes cover Business, Ecommerce, Digital Marketing, Conversion Optimization, and Search Engine Optimization. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
office@ecommercemasterplan.com
chloe@ecommercemasterplan.com
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