Breaking Sales

Dan Lappin

breakingsaleslappin180@gmail.com

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Booking Overview

Breaking Sales positions itself as a contrarian, high-impact sales show led by Dan Lappin and featuring business/industry insiders who challenge conventional selling. For PR, it’s a strong platform for experts who can connect psychology and performance research to practical, measurable sales behavior changes.

Metrics

Episodes: 241

Frequency: Irregular

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

Instagram: 175 followers

Contact Information

breakingsaleslappin180@gmail.com

For verified host and producer emails, sign up to view.

Host

Dan Lappin - The podcast describes Dan Lappin as one of America’s leading sales renegades and the leader behind Lappin180, with a team of sales training experts and “disruptors.” He hosts conversations with gue...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Social psychologists and researchers (especially in performance, motivation, risk, self-control, and negative-experience impact), or business leaders/industry insiders who can credibly translate behavioral science into sales practice.
Required Achievements:  
decades of research or extensive publications in psychology-related topics, recognition as a leading figure in social psychology, expert commentary/known for work on loss aversion, self-control, or performance under pressure

Recent Guest Discussions

Roy Baumeister - Loss Aversion, Self-control, Negative Experiences, Risk-taking Vs Playing It Safe In Sales Contexts

Dr. Mark Leary - Self-awareness, Social Motivation, Attention Under Pressure, Performance When Stakes Are High

Recent Topics

Sales, Psychology, Performance, Negotiation, Leadership

Episodes

Here's the recent few episodes on
Breaking Sales
:

The Work Nobody Sees with Coach Urban Meyer

June 15, 2026

There's a pattern that often appears in sales organizations: someone isn't performing, and the response is frustration, blame, or eventually, a conversation about whether they still belong on the team. What rarely happens is an honest look at whether that person was ever actually set up to succeed — whether they had the development, environment, and preparation to perform when the stakes were high. In the 200th episode of Breaking Sales, Dan sits down with three-time national championship-win...

Why You Choose to Play It Safe with Roy Baumeister

June 01, 2026

There's a reason so many smart, capable sales professionals consistently avoid doing the things they know they need to do and taking the risks they know they need to take. It's not laziness, and it's not a lack of motivation.  As it turns out, it's rooted in something far more fundamental about how the human mind works. Roy Baumeister is a decorated social psychologist who has spent decades researching topics like loss aversion, self-control, and the outsized weight of negative experiences. ...

Is Development Fatigue Real?

May 18, 2026

Plenty of sales professionals will tell you they're committed to their own development. But when you ask them what they're actually doing, how much time they're putting in, or whether it's paying off, the answers are all over the map. In this episode, Dan and Pam explore what real professional development requires — and what separates it from the kind that feels productive but doesn't actually help you improve. They take an honest look at why so many people experience fatigue in the process,...

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