Episodes: 75
Frequency: Biweekly
Rating: 5.0/5.0
Estimated listeners: <1k
Gender skew: Male
Location: USA
Publicly listed emails
marketing@joinpavilion.com
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Kyle Norton - Revenue executive and CRO at Owner.com.
Tim Rutten - Ai-native Go-to-market Operations, Marketing Organization Design, In-house Revenue Technology, And Executive Engagement
Kevin Bailey - Mental Performance, Executive Motivation, Sales Performance, And Performance Habits For Revenue Teams
Ghazi Masood - Hypergrowth Go-to-market Leadership, Ai-native Sales Operations, Hiring, Enablement, And Customer Success Models
E73: The AI Enabling 600 Customer-Facing Reps | Lauren Hughes, VP Revenue Effectiveness @ Justworks
August 26, 2026
Lauren Hughes, VP of Revenue Effectiveness at Justworks, joins Kyle Norton to walk through cutting new-hire ramp time from 18 months to 8 while AE bookings grew 28% in a year. She took the enablement team from 16 people to 6, and to fill the gaps she rebuilt a Claude skills library her team feeds with ride-along notes and onboarding results. Topics include the signals that tell her in a new hire's first few days whether they will make it, why she inherited a stack of 70 go-to-market tools and...
E72: I Collapsed My GTM Org Chart. This Is Why | Ian Tickle, CRO @ Freshworks
August 06, 2026
Ian Tickle, Chief Revenue Officer at Freshworks, joins Kyle Norton to walk through why he collapsed a split go-to-market org chart into one revenue organization covering global sales, customer success, and customer experience. Ian is a 30-year SaaS operator who took Omniture through the Adobe acquisition and RightNow through the Oracle acquisition, then joined Freshworks in 2024 to run Europe and became CRO of a nearly billion-dollar ARR business 20 months later. Topics include the symptoms t...
E71: The Most Efficient Marketing Org In The World? (35 People, $350M) | Tim Rutten, CMO @ Backbase
July 01, 2026
Tim Rutten, CMO at Backbase, runs a 35-person marketing team against a book of business north of $350 million in ARR, and joins Kyle Norton to break down the AI-native go-to-market operating model he built from the ground up. Topics include what AI-native actually means as an architecture principle, throwing out the org chart to rebuild around the real work, and building GTMOS, an in-house go-to-market operating system where 100% of the code is agent-generated. Plus, replacing a signal-engine...
Publicly listed emails
marketing@joinpavilion.com
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