Podcast artwork thumbnail for Selling Intelligence (formerly Selling the Cloud)

Selling Intelligence (formerly Selling the Cloud)

Mark Petruzzi, Kristin Anderson

Booking Overview

This is an interview show focused on artificial intelligence, go-to-market strategy, and revenue leadership, typically featuring C-suite executives and established experts from sales, marketing, customer success, and business growth. Agencies could credibly pitch CROs, CMOs, revenue operations leaders, AI transformation executives, and authors or advisors with demonstrated organizational results; booking difficulty is medium because guests generally hold senior leadership roles or have recognized expertise.

Metrics

Episodes: 147

Frequency: Weekly

Rating: 4.5/5.0

Estimated listeners: 100 - 1,000

Gender skew: Male

Listener location: USA

Contact Information

Publicly listed emails

info@benchmarkit.ai

mark@get-ags.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Mark Petruzzi - Co-host focused on revenue leadership, sales strategy, and go-to-market performance.

Kristin Anderson - Co-host known as KK Anderson, focused on artificial intelligence, go-to-market strategy, and revenue leadership.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
C-suite or senior revenue, sales, marketing, customer success, or technology executives; AI transformation operators; and recognized authors, coaches, or advisors with substantial business experience and documented results.
Required Achievements:  
Executive leadership at established technology or SaaS companies, Building or scaling revenue, sales, marketing, or go-to-market organizations, Documented business growth or operational results, Published books or recognized frameworks, Experience leading enterprise AI adoption or transformation

Recent Guest Discussions

Denis Scott - AI Measurement, Return On Investment, Enterprise Adoption, Productivity, Business Outcomes, And Executive Decision-making.

Lance Haffner - Revenue Engine Development, Market Demand, Buyer Personas, Sales Processes, Ai-enabled Sales Execution, Forecasting, And Revenue Leadership.

Lance Haffner - The CRO Role, Revenue Operations, Sales And Marketing Alignment, Customer Lifecycle Management, Saas Growth, Market Segmentation, And Scaling Go-to-market Organizations.

Dr. Noah St. John - AI Adoption, Trust, Human Judgment, Organizational Change, Coaching, Leadership, And Bridging The Gap Between Technology And Human Behavior.

Dr. Noah St. John - The Psychology Of AI Adoption, Performance Barriers, Leadership During Technological Change, Mindset, Organizational Behavior, And High-performance Coaching.

Recent Topics

Go To Market, Revenue Operations, Artificial Intelligence, Sales, Leadership

Episodes

Here's the recent few episodes on
Selling Intelligence (formerly Selling the Cloud)
:

Ep. 147 - Building the Revenue Engine with Chris Kobus - Part 1

October 07, 2026

In Part 1 of Selling Intelligence, Chris Kobus, Chief Revenue Officer at Genlogs, joins Mark Petruzzi and KK Anderson to explore what it takes to build a revenue engine that can scale across people, markets, and changing business priorities.Chris shares his leadership philosophy around developing talent from within and explains why experience alone does not determine whether someone can succeed in enterprise sales. He discusses the importance of finding people with the right attitude, drive, ...

Ep. 146 - Solving the Go-to-Market Riddle with Rick Nee - Part 2

September 30, 2026

In Part 2 of Selling Intelligence, Rick Nee, Chief Revenue Officer at Alcatraz AI, joins Mark Petruzzi and KK Anderson to explore the people and culture behind a scalable go-to-market organization.Rick explains why vertical specialization should go beyond assigning sellers to industries. Sales leaders need to develop enough expertise to become trusted voices in their markets, understand the problems their customers face, and bring insights that make conversations more valuable and less transa...

Ep. 145 – Solving the Go-to-Market Riddle with Rick Nee - Part 1

September 23, 2026

In this episode of Selling Intelligence, Rick Nee, Chief Revenue Officer at Alcatraz, joins Mark Petruzzi and KK Anderson to unpack what happens after a company reaches product market fit and the challenge shifts from finding customers to building a go-to-market organization that can scale.Rick explains why revenue leaders should resist bringing a fixed playbook into a new company and instead use customer behavior, sales data, and the buyer journey to determine what the organization actually ...

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:

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Frequently asked questions

Here's some frequently asked questions for
Selling Intelligence (formerly Selling the Cloud)
:

How do I get in touch with Selling Intelligence (formerly Selling the Cloud)?

Selling Intelligence (formerly Selling the Cloud) is hosted by Mark Petruzzi and Kristin Anderson. Its publicly listed emails are info@benchmarkit.ai and mark@get-ags.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Selling Intelligence (formerly Selling the Cloud)?

The publicly listed emails for Selling Intelligence (formerly Selling the Cloud): info@benchmarkit.ai and mark@get-ags.com.

How many listeners does Selling Intelligence (formerly Selling the Cloud) have?

Podseeker estimates Selling Intelligence (formerly Selling the Cloud) reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Selling Intelligence (formerly Selling the Cloud)?

Selling Intelligence (formerly Selling the Cloud) typically books industry leaders. Typical guest background: C-suite or senior revenue, sales, marketing, customer success, or technology executives; AI transformation operators; and recognized authors, coaches, or advisors with substantial business experience and documented results. Common among recent guests: Executive leadership at established technology or SaaS companies; Building or scaling revenue, sales, marketing, or go-to-market organizations; Documented business growth or operational results. Recent guests include Denis Scott, Lance Haffner, and Lance Haffner.

How hard is it to get booked on Selling Intelligence (formerly Selling the Cloud)?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Selling Intelligence (formerly Selling the Cloud) cover?

Recent episodes cover Go To Market, Revenue Operations, Artificial Intelligence, Sales, and Leadership. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

info@benchmarkit.ai

mark@get-ags.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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