A weekly show featuring senior revenue leaders and CROs, providing strong executive visibility for tech vendors and platforms targeting growthStage companies. Booking focuses on proven outcomes, cross-functional leadership, and real-world revenue scaling; ideal for PR to reach senior decision-makers and C-suite audiences.
85 episodes, Weekly, 5.0 rating
<1k, Male, USA
YouTube: 898 subscribers, Instagram: 8.4k followers
warren@thecrocollective.com
Are you a CRO looking for insights and ideas from your peers?
Are you a Revenue Leader with aspirations to become a Chief Revenue Officer?
Are you a CEO looking to appoint a CRO to scale your business?
Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders, and CEOs.
Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the show goes deep behind the scenes with the people who have been there, done that, and have seen the results.
The CRO Spotlight Podcast is an open, free-form conversation that digs into real issues that Revenue Leaders and CROs grapple with everyday.
Management, Business, Careers, Entrepreneurship, Marketing
Typical Credentials:
CRO/CEO/Founder or senior revenue leader with a proven track record in scaling revenue in B2B tech or SaaS; experience leading RevOps and GTM.
Required Achievements:
Led revenue growth for growth-stage or PE-backed companies, Implemented scalable GTM and RevOps frameworks, Built or transformed revenue organizations across multiple functions, Demonstrated cross-functional leadership with measurable outcomes
Michael Maimone - From BDR To Cro; Cross-functional Gtm; 30-60-90 Day Plan; Revops Guardrails; Hiring Profiles; AI Adoption, Ryan Staley - AI Hype Vs Reality; Practical Adoption Stages; Automation; Playbooks; Prompts And Governance; Rollout Cadence, Andy Mowat - Landing CRO Roles; CRO Vs Cso; Due Diligence; Personal User Manual; CEO Dynamics; Board Conversations, Amy Hsuan - Unified Revenue Engine; Org Design; GTM Differentiation; Advisory; AI For Research And Velocity, Dana Therrien - Sales Compensation Design; Governance; Alignment With Finance/product/cs; AI In Decision-making
CRO, RevOps, GTM, AI adoption, target accounts, marketing alignment, sales enablement, private equity, executive hiring, leadership