Podcast artwork thumbnail for The 1% Edge

The 1% Edge

Carlos Nouche

Booking Overview

Interview show focused on go-to-market leadership, sales performance, business growth, and practical strategies for continuous improvement, typically featuring sales executives, founders, and specialized GTM experts. PR agencies could credibly pitch senior sales and revenue leaders, AI go-to-market practitioners, founders, and authors with actionable frameworks; booking difficulty is likely low to medium because the show favors accessible professional expertise over celebrity recognition.

Metrics

Episodes: 95

Frequency: Every two weeks

Rating: 5.0/5.0

Estimated listeners: 100 - 1,000

Listener location: USA

YouTube: 2.0k subscribers

Contact Information

Publicly listed emails

carlos@nouchegroup.com

lauramahler@fbed.io

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Carlos Nouche - Carlos Nouche hosts a show focused on continuous improvement and go-to-market leadership, interviewing professionals across sales, customer success, marketing, product, and revenue functions.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Senior go-to-market leadership, sales or revenue expertise, founder or executive operating experience, or specialized knowledge of artificial intelligence adoption and business growth
Required Achievements:  
Senior leadership roles in sales or go-to-market organizations, Founding or leading a business, Published sales expertise or practical frameworks

Recent Guest Discussions

Ryan Lazar - Business Scaling, Process, Leadership, Cross-functional Alignment, Accountability, Pipeline Management, And Sales Forecasting

Eric Hugunin - The Human Role In Sales, Relationship-building, Trust, And Using Artificial Intelligence For Coaching And Preparation

Lena Chukhno - Go-to-market Strategy For Artificial Intelligence, Outcome-driven Selling, AI Adoption, Trust, Credibility, And Human Oversight

Michael Biedermann - Sales Leadership, Team Alignment, Curiosity, Leadership Training, Foundational Sales Practices, Personal Branding, And Professional Development

James Muir - Sales Closing Techniques, Customer-focused Buying Processes, Ideal Customers, Forecasting, And Predictable Sales Performance

Recent Topics

Go To Market, Sales, Leadership, Revenue Operations, Artificial Intelligence

Episodes

Here's the recent few episodes on
The 1% Edge
:

E95 - AI and the Data Quality Crisis | Tamar Gill

October 06, 2026

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Tamar Gill, co-founder and CEO of eCore Services, about the critical importance of data quality in the age of AI. They discuss how AI cannot fix bad data, the challenges of maintaining clean CRMs, and the necessity of a people-first approach in business. Tamar shares her journey in building eCore Services, emphasizing the balance between leveraging AI and maintaining human connections in customer relationships. The conversation...

E94 -Unlocking Customer Obsession: The Key to Business Success | Haren Bhakta

September 29, 2026

In this episode of the 1% Edge podcast, host Carlos Nouche and guest Haren Bhakta discuss the concept of customer obsession and its significance in business. They explore how true customer obsession goes beyond mere customer focus, emphasizing the importance of long-term thinking, employee empowerment, and creating a customer-centric culture. The conversation also touches on hiring practices that foster customer obsession and the role of leadership and ownership in driving business success. H...

E93 - Procurement Isn't the Problem, Your Approach Is | Jorge Gayle

September 22, 2026

This episode breaks down why procurement should not be treated as an obstacle, but as a person you need to understand. Carlos Nouche talks with Jorge Gayle, negotiations instructor at the Black Swan Group and former head of procurement at JetBlue, about how tactical empathy, curiosity, and better questions can change B2B sales outcomes.They also cover why likability matters in negotiation, how to move beyond price-focused selling, and how procurement fits into a larger buying committee with t...

Similar Podcasts

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The 1% Edge
:

Go To Market · Medium booking difficulty · 100 - 1,000 listeners

Frequently asked questions

Here's some frequently asked questions for
The 1% Edge
:

How do I get in touch with The 1% Edge?

The 1% Edge is hosted by Carlos Nouche. Its publicly listed emails are carlos@nouchegroup.com and lauramahler@fbed.io. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The 1% Edge?

The publicly listed emails for The 1% Edge: carlos@nouchegroup.com and lauramahler@fbed.io.

How many listeners does The 1% Edge have?

Podseeker estimates The 1% Edge reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The 1% Edge?

The 1% Edge typically books working professionals with real expertise. Typical guest background: Senior go-to-market leadership, sales or revenue expertise, founder or executive operating experience, or specialized knowledge of artificial intelligence adoption and business growth. Common among recent guests: Senior leadership roles in sales or go-to-market organizations; Founding or leading a business; Published sales expertise or practical frameworks. Recent guests include Ryan Lazar, Eric Hugunin, and Lena Chukhno.

How hard is it to get booked on The 1% Edge?

Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.

What topics does The 1% Edge cover?

Recent episodes cover Go To Market, Sales, Leadership, Revenue Operations, and Artificial Intelligence. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

carlos@nouchegroup.com

lauramahler@fbed.io

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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