Choose Hard with Cody McBroom

cody@tailoredcoachingmethod.com

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#109 - 375 Miles, 10 Days, Zero Excuses: Bridger Deaton on Running Across Arizona

May 26, 2026

Bridger Deaton runs Lean & Lethal Coaching — and recently ran 375 miles across the state of Arizona in 10 days to raise money for cancer patients.In this episode, Bridger breaks down what happens to your body, your mind, and your identity when you voluntarily do something most people can't comprehend. We get into how elite personal standards directly translate into business execution, why systems beat willpower every time, and how coaches who lead by example stop treating their busine...

#108 - 11 Systems Every Online Coach Needs to Scale Results AND Revenue

May 19, 2026

Most coaches hit a ceiling not because they lack talent — but because their entire business lives inside their head. In this episode, Cody breaks down the three core pillars every online coaching business needs to scale without sacrificing results: Delivery, Operations, and Growth.You'll learn the exact systems, tools, and frameworks that allow you to coach more clients at a higher standard, build a team that executes without you micromanaging, and market consistently without being glued ...

#107 - How to Coach a Client Through Contest Prep: Timelines, Tactics, and Peak Week

May 12, 2026

Contest prep is the most demanding thing you can ask of a client — and of yourself as a coach.In this episode, Cody breaks down the full framework for taking a client from off-season to stage: who's actually ready to prep, how to build an honest timeline, managing nutrition and training as the show approaches, surviving the psychological grind, and why post-show recovery is the most important phase nobody talks about. If you coach physique clients — or want to — this is the blueprint. GET...