Choose Hard with Cody McBroom

#108 - 11 Systems Every Online Coach Needs to Scale Results AND Revenue

May 19, 2026

Most coaches hit a ceiling not because they lack talent — but because their entire business lives inside their head. In this episode, Cody breaks down the three core pillars every online coaching business needs to scale without sacrificing results: Delivery, Operations, and Growth.You'll learn the exact systems, tools, and frameworks that allow you to coach more clients at a higher standard, build a team that executes without you micromanaging, and market consistently without being glued ...

#107 - How to Coach a Client Through Contest Prep: Timelines, Tactics, and Peak Week

May 12, 2026

Contest prep is the most demanding thing you can ask of a client — and of yourself as a coach.In this episode, Cody breaks down the full framework for taking a client from off-season to stage: who's actually ready to prep, how to build an honest timeline, managing nutrition and training as the show approaches, surviving the psychological grind, and why post-show recovery is the most important phase nobody talks about. If you coach physique clients — or want to — this is the blueprint. GET...

#106 - Dr. Joey Munoz: Shifts in the Industry, Coaches Using Ai, & What it Takes To Scale

May 05, 2026

Dr. Joey Munoz is an evidence-based nutrition coach, PhD, and founder of a successful online coaching company. In this episode, Cody and Joey break down how the online fitness coaching space has shifted, why most coaches struggle to scale past themselves, and how Joey used AI to reverse-engineer his ideal client from real sales call transcripts.They also get into the realities of building a team, hiring for roles outside your expertise, what it actually costs to grow a business, and why stayi...