Built to Sell Radio

John Warrillow

Booking Overview

This is a weekly business-exit interview show focused on entrepreneurs who have recently sold companies and share practical lessons about valuation, deal structure, diligence, earnouts, and post-sale decisions. Agencies could credibly pitch founders with completed acquisitions, business-sale advisors, and operators with firsthand experience of complex transactions; booking difficulty is medium because guests need a substantive, recent exit rather than general business expertise.

Metrics

Episodes: 576

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 1,000 - 10,000

Listener location: USA

YouTube: 7.5k subscribers

Contact Information

Publicly listed emails

podcast@valuebuildersystem.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

John Warrillow - Entrepreneur, author of Built to Sell, and founder of The Value Builder System, a framework for increasing the value of privately held companies.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Founders or business owners with direct, recent experience selling a company, preferably with a documented acquisition, meaningful transaction value, or unusual lessons about valuation, diligence, earnouts, buyer selection, or post-sale outcomes.

Required Achievements:

Successfully sold a privately held company, Negotiated an acquisition, earnout, holdback, or other complex transaction structure, Built a company to meaningful revenue or recurring revenue before sale, Completed multiple business exits or developed specialized expertise from a firsthand transaction

Recent Guest Discussions

Adam Spector - Selling A Venture-backed Technology Company, Leadership Changes During A Sale, Valuation Versus Cash Returns, And Investing After An Exit.

Heath Adams - Bootstrapping, Acquisition Offers, Buyer Outreach, Earnouts, Deal Valuation, And Selecting An Acquirer.

Stuart Faught - Building And Repeatedly Selling Niche Software Businesses, Recurring Revenue, Acquisition Multiples, And The Small-company Exit Model.

Rob Walling - Earnout Milestones, Transaction Terms, Founder Protections, Post-acquisition Integration, And Collecting Deferred Consideration.

Garren Hilow - Earnout Structures, Revenue Measurement, Post-acquisition Reporting, Buyer Accountability, And Failed Earnout Negotiations.

Recent Topics

Business, Entrepreneurship, Business Exits, Mergers And Acquisitions, Business Valuation

Episodes

Here's the recent few episodes on

Built to Sell Radio

Ep 567 Rejected at 4x, Sold for 8 Figures: The Growth Mistake That Nearly Cost Jim Fitzgerald Half His Exit

October 09, 2026

Jim Fitzgerald bootstrapped Taradel from a spare bedroom into a $30 million direct mail company. In 2016 he took the business to market, and the five buyers who made it to an indication of interest all offered roughly 4x EBITDA, about half of what Jim had in mind. He had spent years reinvesting every dollar in growth, and the market told him growth alone wasn't enough. So Jim rebuilt his company around profit. He started pulling cash out of the business so it couldn't be poured back in, a...

Ep 566 From "Unsellable" to $112M, a Bootstrapped Sale to Intertek

October 02, 2026

Clean Energy Associates acted as the eyes and ears on the ground in China for solar and battery storage buyers, inspecting factories to make sure the products they ordered were built correctly before they shipped. In 2016, a banker sat down with founder Andy Klump in Shanghai and asked him three questions. How would he triple his business in a short period of time? Who was on his executive team? Did any single customer account for more than 20% of revenue? Andy had no investment plan and n...

Ep 565 He 10X'd His Money in 3 Years With a Painting Franchise

September 25, 2026

Zac Smith was a mechanical engineer who wanted more flexibility and upside than a corporate career could offer. He bought an existing CertaPro Painters franchise in North Carolina with three employees and under $1 million in revenue. He put down about 10% in cash and financed the rest with an SBA loan and a small seller note, backed by a personal guarantee. Three years later, the company was on track for $3 million in revenue and $600,000 in profit. Smith sold it for $1.5 million, all cash...

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Publicly listed emails

podcast@valuebuildersystem.com

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