B2B Sales Blueprint

Publicly listed emails

marketing@firmable.com

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Episode 11: Why Global Sales Playbooks Fail in Asia

October 01, 2026

Brenda Shee leads outbound sales for Singapore-headquartered businesses at Airwallex. She joined in 2024 to scale a team that started with four SDRs and four AEs. Today it spans Singapore and a new sales hub in Bangalore. Before Airwallex, she was the first BD hire at Aspire. There she helped find the startup niche that became a repeatable sales motion.In this conversation with host Paul Perrett, Brenda explains why she took territory planning away from reps. She walks through how her sales o...

Episode 10: Why "Best Practice" is killing your sales team

September 08, 2026

Everyone says an $8–10K ACV is too small for BDRs, too small for outbound. Kyle Norton built a profitable outbound engine at exactly that price point – and helped scale owner.com from ~$2M to nearly $100M ARR doing it.In this episode of the B2B Sales Blueprint, Paul Perrett (Co-founder & Co-CEO, Firmable) sits down with Kyle Norton, CRO at owner.com, to unpack the contrarian GTM decisions behind one of the fastest-growing vertical SaaS companies in the world.Kyle explains why he replaces ...

Episode 9: The Real Reason Your Best Salesperson Might Be Killing Your Team (Low Ego Beats High Talent)

August 13, 2026

Most tech companies expanding into New Zealand skip the local team entirely. Lowry thinks that's exactly why so many of them fail to earn trust in market.After eight years trying to escape a career in corporate law, Lowry talked his way into a partnerships role at Vend, one of New Zealand's most formative (and wildest) SaaS success stories, then helped Xero build what may be the most effective channel partnership motion in SaaS history: 60 to 70% of its growth driven by accountants an...

How do I get in touch with B2B Sales Blueprint?

B2B Sales Blueprint is hosted by Paul Perrett. Its publicly listed email is marketing@firmable.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for B2B Sales Blueprint?

The publicly listed email for B2B Sales Blueprint: marketing@firmable.com.

How many listeners does B2B Sales Blueprint have?

Podseeker estimates B2B Sales Blueprint reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for B2B Sales Blueprint?

B2B Sales Blueprint typically books industry leaders. Typical guest background: Senior B2B sales and go-to-market operators, CROs, founders, sales and revenue leaders, or recognized experts in AI, automation, sales operations, and market expansion. Common among recent guests: Built or scaled B2B sales organizations; Founded or led technology companies; Advised multiple technology companies. Recent guests include Brenda Shee, Kyle Norton, and Alex McNaughten.

How hard is it to get booked on B2B Sales Blueprint?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does B2B Sales Blueprint cover?

Recent episodes cover Business, Sales, Go To Market Strategy, Sales Operations, and Artificial Intelligence. Pitch an idea tied to one of these topics and mention a recent episode.