Episodes: 337
Frequency: Weekly
Rating: 5.0/5.0
Estimated listeners: 10,000 - 100,000
Gender skew: Female
Listener location: USA
YouTube: 15.0k subscribers
Instagram: 5.5k followers
Publicly listed emails
tech@photographybusinessinstitute.com
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Sarah Petty - Photographer, New York Times bestselling author, and photography business educator who built a highly profitable portrait photography business and teaches photographers about pricing, marketing, sa...
Leyla Padalecki - Her Transition To Full-service Photography, A $10,000 Month After Investing In Her Business, Higher-value Client Sales, Pricing, Coaching, And Overcoming Hesitation.
#337: The 6 Levels of Making Money as a Photographer
October 13, 2026
You're busy, booked, and still broke. What if chasing more clients is exactly what's keeping you stuck? In this episode, Sarah walks you through the six levels of making money as a photographer, from camera carrier to freedom creator. 80% of photographers never leave level three, and the photographers at the top aren't more talented. They switched models. ● The one number, your average order, that tells you exactly which level you're at ● Why a single $1,800 order replaced 24 sessions at $75,...
#336: From a 17-Year Side Hustle to $81,000 in Just 5 Months
October 07, 2026
Busy for 17 years, but not profitable. What if the thing you're most afraid of changing is the thing holding your business back? This week on the Joycast, New York photographer and retired middle school teacher Maura Kirkezis shares how she went from making up prices on scraps of paper and handing over digital files for about $365, to bringing in more than $81,000 from her biggest orders in just five months. And she did it with the same clients in the same everyday community she's served all ...
#335: 7 Photography Business Myths That Keep You Broke
October 06, 2026
You're improving your skills, upgrading your gear, doing everything "right" — so why aren't you making more money? Because the advice you've been following is a myth. In this episode, Sarah breaks down the 7 lies that keep photographers broke — from "fear goes away before you act" to "you have to struggle for years before you deserve success." After 28 years in business and $3M+ in portrait sales, she's debunking each one with the stories that taught her the hard way. ● Why technical skill st...
The Portrait System Podcast · Medium booking difficulty · 10,000 - 100,000 listeners
PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast · Medium booking difficulty · 1,000 - 10,000 listeners
Worth Every Penny Joycast is hosted by Sarah Petty. Its publicly listed email is tech@photographybusinessinstitute.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for Worth Every Penny Joycast: tech@photographybusinessinstitute.com.
Podseeker estimates Worth Every Penny Joycast reaches 10,000 to 100,000 listeners per episode. Only the publisher has exact numbers.
Worth Every Penny Joycast typically books working professionals with real expertise. Typical guest background: Working portrait photographers or photography-business specialists with practical expertise in pricing, sales, marketing, client experience, or building a profitable full-service studio. Common among recent guests: Documented revenue growth or a significant increase in client order value; A successful portrait photography or studio business; Practical results from implementing full-service pricing, sales, or marketing systems. Recent guests include Leyla Padalecki.
Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.
Recent episodes cover Business, Entrepreneurship, Portrait Photography, Pricing Strategy, and Client Acquisition. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
tech@photographybusinessinstitute.com
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