Podcast artwork thumbnail for Worth Every Penny Joycast

Worth Every Penny Joycast

Sarah Petty

Booking Overview

A solo-expert photography business show focused on pricing, marketing, sales, profitability, and work-life flexibility for portrait photographers, with occasional interviews featuring photographers who have achieved notable business results. Suitable pitches include working portrait photographers with measurable revenue or client-success stories, as well as credible experts in photography pricing, sales, marketing, or client experience; booking difficulty is low because guests are generally accessible professionals rather than major public figures.

Metrics

Episodes: 337

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 10,000 - 100,000

Gender skew: Female

Listener location: USA

YouTube: 15.0k subscribers

Instagram: 5.5k followers

Contact Information

Publicly listed emails

tech@photographybusinessinstitute.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Sarah Petty - Photographer, New York Times bestselling author, and photography business educator who built a highly profitable portrait photography business and teaches photographers about pricing, marketing, sa...

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Working portrait photographers or photography-business specialists with practical expertise in pricing, sales, marketing, client experience, or building a profitable full-service studio.
Required Achievements:  
Documented revenue growth or a significant increase in client order value, A successful portrait photography or studio business, Practical results from implementing full-service pricing, sales, or marketing systems

Recent Guest Discussions

Leyla Padalecki - Her Transition To Full-service Photography, A $10,000 Month After Investing In Her Business, Higher-value Client Sales, Pricing, Coaching, And Overcoming Hesitation.

Recent Topics

Business, Entrepreneurship, Portrait Photography, Pricing Strategy, Client Acquisition

Episodes

Here's the recent few episodes on
Worth Every Penny Joycast
:

#337: The 6 Levels of Making Money as a Photographer

October 13, 2026

You're busy, booked, and still broke. What if chasing more clients is exactly what's keeping you stuck? In this episode, Sarah walks you through the six levels of making money as a photographer, from camera carrier to freedom creator. 80% of photographers never leave level three, and the photographers at the top aren't more talented. They switched models. ● The one number, your average order, that tells you exactly which level you're at ● Why a single $1,800 order replaced 24 sessions at $75,...

#336: From a 17-Year Side Hustle to $81,000 in Just 5 Months

October 07, 2026

Busy for 17 years, but not profitable. What if the thing you're most afraid of changing is the thing holding your business back? This week on the Joycast, New York photographer and retired middle school teacher Maura Kirkezis shares how she went from making up prices on scraps of paper and handing over digital files for about $365, to bringing in more than $81,000 from her biggest orders in just five months. And she did it with the same clients in the same everyday community she's served all ...

#335: 7 Photography Business Myths That Keep You Broke

October 06, 2026

You're improving your skills, upgrading your gear, doing everything "right" — so why aren't you making more money? Because the advice you've been following is a myth. In this episode, Sarah breaks down the 7 lies that keep photographers broke — from "fear goes away before you act" to "you have to struggle for years before you deserve success." After 28 years in business and $3M+ in portrait sales, she's debunking each one with the stories that taught her the hard way. ● Why technical skill st...

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Worth Every Penny Joycast
:

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Frequently asked questions

Here's some frequently asked questions for
Worth Every Penny Joycast
:

How do I get in touch with Worth Every Penny Joycast?

Worth Every Penny Joycast is hosted by Sarah Petty. Its publicly listed email is tech@photographybusinessinstitute.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Worth Every Penny Joycast?

The publicly listed email for Worth Every Penny Joycast: tech@photographybusinessinstitute.com.

How many listeners does Worth Every Penny Joycast have?

Podseeker estimates Worth Every Penny Joycast reaches 10,000 to 100,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Worth Every Penny Joycast?

Worth Every Penny Joycast typically books working professionals with real expertise. Typical guest background: Working portrait photographers or photography-business specialists with practical expertise in pricing, sales, marketing, client experience, or building a profitable full-service studio. Common among recent guests: Documented revenue growth or a significant increase in client order value; A successful portrait photography or studio business; Practical results from implementing full-service pricing, sales, or marketing systems. Recent guests include Leyla Padalecki.

How hard is it to get booked on Worth Every Penny Joycast?

Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.

What topics does Worth Every Penny Joycast cover?

Recent episodes cover Business, Entrepreneurship, Portrait Photography, Pricing Strategy, and Client Acquisition. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

tech@photographybusinessinstitute.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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