Podcast artwork thumbnail for What Gets Measured

What Gets Measured

Jake Sanders

Booking Overview

This is a biweekly marketing-performance interview show focused on marketing management, data, analytics, measurement, and the practical impact of artificial intelligence, featuring senior marketing and agency professionals, strategists, and authors. Credible pitches include marketing executives, agency leaders, data and analytics experts, marketing technology specialists, and authors with applicable frameworks or original perspectives; booking difficulty is medium because recent guests hold senior roles and have established professional expertise.

Metrics

Episodes: 100

Frequency: Every two weeks

Rating: 5.0/5.0

Estimated listeners: 100 - 1,000

Gender skew: Neutral

Listener location: USA

YouTube: 260 subscribers

Contact Information

Publicly listed emails

info@ninjacat.io

jake.sanders@ninjacat.io

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Host

Jake Sanders - Host and producer of a podcast focused on marketing performance management, data, analysis, and applicable marketing insights.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior marketing executives, agency leaders, marketing strategists, data and analytics professionals, marketing technology experts, and authors with substantial practical expertise.
Required Achievements:  
Published a marketing or business book, Held senior leadership roles in marketing, strategy, advertising, or data, Founded or co-founded a marketing or technology company, Developed established frameworks or expertise in marketing measurement, analytics, or artificial intelligence

Recent Guest Discussions

Greg Licciardi - The Five Rs Of Marketing, Artificial Intelligence In Modern Marketing, And The Continuing Importance Of Human Insight.

Jacey Berg - The Impact Of Marketing Technology And Artificial Intelligence On Talent Development, Training, Strategy, And Professional Judgment.

Jon Benson - Communication, Mirror Language, Audience Assumptions, And Combining Human Insight With Technology In Competitive Marketing.

Carole Lawson - Trust, Influence, Customer Decision-making, The Limitations Of The Traditional Marketing Funnel, And Marketing Measurement.

Robert van Ossenbruggen - Data-driven Marketing, Context, Evidence, Business Questions, And Improving Marketing Decisions Beyond Dashboards.

Recent Topics

Business, Marketing, Performance Marketing, Marketing Analytics, Marketing Technology

Episodes

Here's the recent few episodes on
What Gets Measured
:

The Holy Grail of Marketing

September 22, 2026

Greg Licciardi, VP of Partner Programs and Sponsorships at the ANA and author of "The Holy Grail of Marketing," discusses his new book, unpacks the five Rs of marketing, explores AI's role in modern marketing, and explains why human insight still matters. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-holy-grail-of-marketing  © 2026, NinjaCat 

The Judgment Gap Between MarTech & Talent

September 08, 2026

How do marketers develop judgment in the age of AI? Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, examines marketing technology's impact on talent development, training, strategy and judgment. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-judgment-gap-between-martech-talent  © 2026, NinjaCat

The Value of Communication in AI Marketing

August 25, 2026

Copywriter and AI pioneer Jon Benson on the value of communication, mirror language, the myth of bad audiences, and why the competitive advantage in a saturated market is leveraging humanity and tech together. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-value-of-communication-in-ai-marketing  © 2026, NinjaCat 

Similar Podcasts

Podcast(s) similar to
What Gets Measured
:

Deconstructing Data · Medium booking difficulty · < 100 listeners

Frequently asked questions

Here's some frequently asked questions for
What Gets Measured
:

How do I get in touch with What Gets Measured?

What Gets Measured is hosted by Jake Sanders. Its publicly listed emails are info@ninjacat.io and jake.sanders@ninjacat.io. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for What Gets Measured?

The publicly listed emails for What Gets Measured: info@ninjacat.io and jake.sanders@ninjacat.io.

How many listeners does What Gets Measured have?

Podseeker estimates What Gets Measured reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for What Gets Measured?

What Gets Measured typically books industry leaders. Typical guest background: Senior marketing executives, agency leaders, marketing strategists, data and analytics professionals, marketing technology experts, and authors with substantial practical expertise. Common among recent guests: Published a marketing or business book; Held senior leadership roles in marketing, strategy, advertising, or data; Founded or co-founded a marketing or technology company. Recent guests include Greg Licciardi, Jacey Berg, and Jon Benson.

How hard is it to get booked on What Gets Measured?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does What Gets Measured cover?

Recent episodes cover Business, Marketing, Performance Marketing, Marketing Analytics, and Marketing Technology. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

info@ninjacat.io

jake.sanders@ninjacat.io

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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