Episodes: 396
Frequency: Weekly
Rating: 5.0/5.0
Estimated listeners: 100 - 1,000
Gender skew: Neutral
Listener location: USA
Publicly listed emails
hello@rockstarcmo.com
Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.
Ian Truscott - A four-time CMO and B2B marketing executive who hosts discussions on practical marketing strategy and current issues affecting marketing leaders.
Robert Rose - Artificial Intelligence, Content Quality, Marketing Silos, And Cross-functional Collaboration.
Jeff Clark - Go-to-market Alignment, Artificial Intelligence Leadership Roles, And Marketing Insight.
Simon Daniels - Client Buying Behavior, Marketing And Revenue Operations, And Relevance-led Growth.
Cathy McKnight - Brand Voice, Tone, Marketing Discipline, And Practical Brand Guidance.
Thomas Peham - The Transition From Corporate Marketing Leadership To Entrepreneurship, Startup Teams, Education-led Marketing, And Generative Engine Optimization.
The Causal Analytics and an Alignment Trick Episode
October 10, 2026
This week, former Forrester Research Director Jeff Clark is back in the studio and joins our host Ian Truscott to test whether a new trend, technique, buzzword, or technology is a one-hit wonder or a Wonderwall. In other words, is this something we should pay attention to, or a fad?This week, they focus on causal analytics: whether it is the answer to the challenge of attribution and our dependency on vanity metrics, or a new buzzword we can safely ignore.They discuss:The concept of causal an...
The Curating a Martech Museum and Questions of Provenance Episode
October 03, 2026
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear, dive into her “Bear Essentials” article series to discuss whether we are curating a martech museum and avoid overbuying while staying up to date.They discuss:The analogy of Martech stacks as museums rather than systemsThe importance of operating technology, not just owning itThe high cost of tech debt and how to address itThe dangers of redundant tools and conflicting data sourcesHow to conduct a comprehensive tech audit...
The Marketing Horsepower and Jargon Busting Episode
September 27, 2026
This week, our host Ian Truscott goes solo, comparing the electrification of the automobile industry with AI for marketing. Ian sees a parallel for marketers: as electric engines in relatively inexpensive cars make performance numbers like 0-60 times and horsepower less relevant indicators of desirability for exotic cars, they need to lean on the brand experience. An obvious analogy there for marketers, with all the horsepower of AI, we can either do more with slop or do something d...
The CMO Whisperer · High booking difficulty · 100 - 1,000 listeners
Beyond Social · Medium booking difficulty · 100 - 1,000 listeners
The Rockstar CMO F'in' Marketing Podcast is hosted by Ian Truscott. Its publicly listed email is hello@rockstarcmo.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for The Rockstar CMO F'in' Marketing Podcast: hello@rockstarcmo.com.
Podseeker estimates The Rockstar CMO F'in' Marketing Podcast reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
The Rockstar CMO F'in' Marketing Podcast typically books industry leaders. Typical guest background: Senior B2B marketing executives, CMOs, founders, principal consultants, research analysts, and established content or marketing-technology specialists with practical industry experience. Common among recent guests: Held senior marketing leadership roles; Produced recognized research or industry analysis; Founded or led marketing businesses. Recent guests include Robert Rose, Jeff Clark, and Simon Daniels.
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
Recent episodes cover B2b Marketing, Marketing Strategy, Content Marketing, Marketing Leadership, and Artificial Intelligence. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
hello@rockstarcmo.com
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