Best Story Wins

Best Story Wins centers on senior marketing leaders discussing branding and growth for SaaS. It’s a strong PR channel for executives and teams aiming to showcase category-building, storytelling, and practical growth tactics; booking guests can yield valuable thought leadership placements. The show favors high-caliber, industry-leading guests and offers authentic brand narrative opportunities for PR campaigns.

98 episodes, Weekly, 5.0 rating

<1k, Male, USA

podcast@columnfivemedia.com

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.

Jason, Josh

Marketing, Business, Entrepreneurship, Technology

Senior-level marketing/brand leadership (VP/Head) with track record in B2B SaaS and category-building

Built or led notable B2B SaaS brands, Launched category-defining campaigns, Delivered measurable growth through brand strategy and storytelling, Established living brand systems and community-led growth, Led strong cross-functional collaboration between product, growth, and brand

Adam Greco - Composable CDP, Data Activation, Marketing Tech, Category Creation, Brand Vs Performance, Sandy Mangat - Community Building, Category Creation, Brand Personality, AI Hype, Jess Cook - Minimum Viable Content, Repurposing, Authority In A New Category, Andrew Chen - Trust In Buy-in, Taste Over Briefs, Design Leadership, Scott Smith - Brand Strategy, AI Agent Fin, Living Branding System

category creation, brand storytelling, ABM, community building, content repurposing, brand systems, AI in marketing, SaaS branding, category strategy, growth marketing