Best Story Wins centers on senior marketing leaders discussing branding and growth for SaaS. It’s a strong PR channel for executives and teams aiming to showcase category-building, storytelling, and practical growth tactics; booking guests can yield valuable thought leadership placements. The show favors high-caliber, industry-leading guests and offers authentic brand narrative opportunities for PR campaigns.
98 episodes, Weekly, 5.0 rating
<1k, Male, USA
podcast@columnfivemedia.com
Marketing, Business, Entrepreneurship, Technology
Typical Credentials:
Senior-level marketing/brand leadership (VP/Head) with track record in B2B SaaS and category-building
Required Achievements:
Built or led notable B2B SaaS brands, Launched category-defining campaigns, Delivered measurable growth through brand strategy and storytelling, Established living brand systems and community-led growth, Led strong cross-functional collaboration between product, growth, and brand
Adam Greco - Composable CDP, Data Activation, Marketing Tech, Category Creation, Brand Vs Performance, Sandy Mangat - Community Building, Category Creation, Brand Personality, AI Hype, Jess Cook - Minimum Viable Content, Repurposing, Authority In A New Category, Andrew Chen - Trust In Buy-in, Taste Over Briefs, Design Leadership, Scott Smith - Brand Strategy, AI Agent Fin, Living Branding System
category creation, brand storytelling, ABM, community building, content repurposing, brand systems, AI in marketing, SaaS branding, category strategy, growth marketing