The Transaction

The Transaction books high-profile GTM, sales, and marketing leaders from the B2B SaaS world. For PR pros, the show offers access to guests with deep marketing/sales authority and cross-functional GTM insight, with actionable tactics and a clear focus on modern AI-enabled GTM. Its weekly cadence and guest breadth make it a strong platform for thought leadership and brand exposure.

70 episodes, Weekly, 5.0 rating

<1k, Male, USA

YouTube: 244 subscribers

transactionpod@samguertin.com

Craig Rosenberg, Matt Amundson

Business, Technology, Entrepreneurship, Marketing

Senior GTM leaders, analysts, authors, or founders with proven track records in B2B SaaS and revenue generation.

Authored influential GTM or sales books/papers, Led successful GTM transformations in SaaS, Built or led AI-enabled RevOps or GTM teams, Founded or led notable software startups

Rachel Dines - Analyst Relations, Startup GTM, Product Marketing, Analyst Engagement, Tom Murtaugh - Key GTM Activities, Deal Control, Revops, Sales Enablement, Chris Orlob - GTM Skills Crisis, Discovery, Skill Transformation, David Boskovic - Ai-first GTM, Micro-verticals, Revops, AI Engineer, Sydney Sloan - G2 Reviews, GEO, AI Buyer Behavior

analyst relations, GTM, B2B SaaS, sales enablement, RevOps, AI in GTM, discovery, storytelling, ABM, micro-verticals