Podcast artwork thumbnail for The Transaction

The Transaction

Craig Rosenberg, Matt Amundson

Booking Overview

This is a weekly interview podcast focused on B2B SaaS go-to-market strategy, featuring senior sales, marketing, operations, product, and revenue leaders who share actionable growth playbooks. Strong guest candidates include CROs, CMOs, GTM advisors, SaaS founders, and experienced operators with measurable results or distinctive perspectives; booking difficulty is medium because the show favors established industry leaders but operates within a focused professional niche.

Metrics

Episodes: 90

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 100 - 1,000

Gender skew: Male

Listener location: USA

YouTube: 377 subscribers

Instagram: 352 followers

Contact Information

Publicly listed emails

thetransaction@samguertin.com

transactionpod@samguertin.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Craig Rosenberg - Chief Platform Officer at Scale Venture Partners, former Distinguished VP Analyst at Gartner, and co-founder of TOPO, a research and advisory firm acquired by Gartner. He specializes in B2B revenue...

Matt Amundson - Chief Marketing Officer at DuploCloud and advisor to companies including Sendoso and Salesloft. He previously served as an Executive in Residence at Scale Venture Partners and led marketing organiz...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior B2B SaaS sales, marketing, operations, product, revenue, or go-to-market leaders; experienced advisors and consultants with direct operating experience are also a strong fit.
Required Achievements:  
Executive leadership at recognized B2B SaaS or technology companies, Building or scaling sales, marketing, or go-to-market organizations, Advising startups, investors, or technology companies, Developing proven go-to-market strategies and measurable revenue outcomes

Recent Guest Discussions

Jim Wilson - Founder Point Of View, Sales Narratives, Paid Proof-of-concept Programs, B2b Events, And Corporate Gifting.

Maya Spivak - B2b Brand Momentum, Organic Social Media, Creative Marketing, Edutainment, Out-of-home Advertising, And Startup Marketing.

Carilu Dietrich - Founder And Executive Organic Social Media, Startup Marketing Speed, Brand Momentum, Viral Marketing, And B2b Demand Generation.

Dan Kimball - Marketing Attribution, Ideal Customer Profile Strategy, Media Mix Modeling, Paid Acquisition, And B2b Brand Performance.

Recent Topics

Go To Market, B2b Sales, B2b Marketing, Saas, Revenue

Episodes

Here's the recent few episodes on
The Transaction
:

The GTM Plays AI Can’t Replace with David Politis, Host of Not Another CEO Podcast - Ep 86

October 03, 2026

David Politis is the Host of the Not Another CEO Podcast, and previously led three industry-leading companies to successful acquisitions, including Vocalocity, Cloud Sherpas, and BetterCloud. David joins Co-Hosts Craig Rosenberg and Matt Amundson to discuss the business value of providing customers with truly unique experiences, why micro-segmenting your ICP can lead to better growth, and why the GTM Engineer is the highest-ROI individual hire in demand generation.Plus, David outlines why the...

Win the AI Answer, Not Just the Citations with Tim Sanders, Chief Innovation Officer at G2 - Ep 85

September 09, 2026

Tim Sanders is the Chief Innovation Officer at G2 and a New York Times best-selling author of five books, including Love is the Killer App and Dealstorming.Tim joins Co-Host Craig Rosenberg to discuss why "being cited" by ChatGPT and other LLMs means almost nothing compared to "winning the answer", which self-inflicted AI visibility mistakes that B2B marketers are making, and how to overcome the “Prompt Problem” by better understanding your customers.Also, Craig discusses his children’s taste...

How Founder POV Helps Sales Build Buyer Confidence with Jim Wilson, Partner at Costanoa Ventures - Ep 84

July 21, 2026

Jim Wilson is an Operating Partner at Costanoa Ventures and cut his teeth leading global sales teams for decades at major companies including SumoLogic, Microsoft, Merced Systems, PTC, and NICE Systems. Jim joined Co-Hosts Craig Rosenberg and Matt Amundson to discuss the impact that strong Founder vision has on the sales team’s narrative, why paid POCs (Proof of Concepts) are making a comeback in B2B sales, and what truly sets B2B events apart for buyers.Plus, Jim examines why corporate gifti...

Similar Podcasts

Podcast(s) similar to
The Transaction
:

Breaking B2B - SaaS Marketing and B2B Marketing Podcast · Low booking difficulty · 100 - 1,000 listeners

Frequently asked questions

Here's some frequently asked questions for
The Transaction
:

How do I get in touch with The Transaction?

The Transaction is hosted by Craig Rosenberg and Matt Amundson. Its publicly listed emails are thetransaction@samguertin.com and transactionpod@samguertin.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Transaction?

The publicly listed emails for The Transaction: thetransaction@samguertin.com and transactionpod@samguertin.com.

How many listeners does The Transaction have?

Podseeker estimates The Transaction reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Transaction?

The Transaction typically books industry leaders. Typical guest background: Senior B2B SaaS sales, marketing, operations, product, revenue, or go-to-market leaders; experienced advisors and consultants with direct operating experience are also a strong fit. Common among recent guests: Executive leadership at recognized B2B SaaS or technology companies; Building or scaling sales, marketing, or go-to-market organizations; Advising startups, investors, or technology companies. Recent guests include Jim Wilson, Maya Spivak, and Carilu Dietrich.

How hard is it to get booked on The Transaction?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The Transaction cover?

Recent episodes cover Go To Market, B2b Sales, B2b Marketing, Saas, and Revenue. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

thetransaction@samguertin.com

transactionpod@samguertin.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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