The Transaction

The Transaction books high-profile GTM, sales, and marketing leaders from the B2B SaaS world. For PR pros, the show offers access to guests with deep marketing/sales authority and cross-functional GTM insight, with actionable tactics and a clear focus on modern AI-enabled GTM. Its weekly cadence and guest breadth make it a strong platform for thought leadership and brand exposure.

70 episodes, Weekly, 5.0 rating

<1k, Male, USA

YouTube: 244 subscribers

transactionpod@samguertin.com

Welcome to The Transaction. The #1 Go-To-Market podcast on the planet. Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving revenue growth that you can take and implement in your own go-to-market roles. Whether you're a Chief Revenue Officer leading a B2B SaaS sales and marketing organization, a marketing leader trying to drive bigger outcomes with your demand gen team, or a new sales rep, you'll learn and laugh every episode. From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction. About Your Hosts Craig Rosenberg is the Chief Platform Officer at Scale Venture Partners. He is a seasoned expert in B2B revenue growth, helping SaaS companies transition from founder-led growth to becoming high-growth Go-To-Market machines. Previously, Craig was a Distinguished VP Analyst at Gartner and co-founder of TOPO Inc., a research and advisory firm acquired by Gartner in 2020. Craig thinks Die Hard is a Christmas movie. Matt Amundson is the Chief Marketing Officer of DuploCloud. He is also an advisor for companies such as Sendoso and Salesloft. Prior to DuploCloud, Matt spent time as an Executive In Residence with Scale Venture Partners and led marketing departments at Census, Very Good Security, and Everstring, to name a few. Matt thinks Die Hard 2 is better than Die Hard. The Transaction is produced by Sam Guertin.

Craig Rosenberg, Matt Amundson

Business, Technology, Entrepreneurship, Marketing

Senior GTM leaders, analysts, authors, or founders with proven track records in B2B SaaS and revenue generation.

Authored influential GTM or sales books/papers, Led successful GTM transformations in SaaS, Built or led AI-enabled RevOps or GTM teams, Founded or led notable software startups

Rachel Dines - Analyst Relations, Startup GTM, Product Marketing, Analyst Engagement, Tom Murtaugh - Key GTM Activities, Deal Control, Revops, Sales Enablement, Chris Orlob - GTM Skills Crisis, Discovery, Skill Transformation, David Boskovic - Ai-first GTM, Micro-verticals, Revops, AI Engineer, Sydney Sloan - G2 Reviews, GEO, AI Buyer Behavior

analyst relations, GTM, B2B SaaS, sales enablement, RevOps, AI in GTM, discovery, storytelling, ABM, micro-verticals