Future of Marketing

Publicly listed emails

thefutureofmarketing@substack.com

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Building a Startup Inside an Enterprise with Alex Atzberger of Optimizely

October 08, 2026

In this episode of Future of Marketing, hosts Mada Seghete (Upside) and Ethan Smith (Graphite) chat with Alex Atzberger, CEO of Optimizely. This conversation explores how a well-known marketing technology company evolves when AI starts reshaping the category it helped define. Alex breaks down why he treated AI as an existential threat to the core business, and how the company built a “speedboat” startup inside the “cruise ship” of the existing organization.We discuss:* Why Optimizely kept the...

How To Scale Founder-Led Growth with Tom Sweeney from Watt

September 15, 2026

In this episode of Future of Marketing, host Ethan Smith (Graphite) chats with Tom Sweeney, Head of Growth at Watt. This conversation explores how an early B2B company can sell an enterprise product without immediately building a classic SDR-heavy motion. Tom breaks down how Watt is using founder-led content, LinkedIn, Reddit, creator partnerships, and product-led sales to reach marketers with a small team and a sharper signal.We discuss:* Why Watt is focused on real consumer behavior, what p...

The Case Study Playbook with Russell Banzon, Cresta’s CMO

August 11, 2026

In this episode of Future of Marketing, hosts Mada Seghete (Upside) and Ethan Smith (Graphite) chat with Russell Banzon, CMO at Cresta. The conversation works through problems most B2B marketers hit. How do you get a Fortune 500 logo to agree to a case study, and when. How to make numbers credible in a category full of fabricated ones, and how to justify a channel that is hard to measure.We discuss:* Case studies as a commercial term. Why the rights conversation belongs in presales, and what ...

APAC's B2B Growth Podcast · Medium booking difficulty · 100 - 1,000 listeners

How do I get in touch with Future of Marketing?

Future of Marketing is hosted by Mada Seghete and Ethan Smith. Its publicly listed email is thefutureofmarketing@substack.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Future of Marketing?

The publicly listed email for Future of Marketing: thefutureofmarketing@substack.com.

How many listeners does Future of Marketing have?

Podseeker estimates Future of Marketing reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Future of Marketing?

Future of Marketing typically books industry leaders. Typical guest background: Senior B2B marketing, growth, or GTM leadership with direct experience implementing strategies and workflows at a technology company. Common among recent guests: Led marketing or growth at a B2B technology company; Delivered measurable results in pipeline, revenue, or company scaling; Applied AI or data-driven approaches to real marketing workflows. Recent guests include Alex Atzberger, Tom Sweeney, and Russell Banzon.

How hard is it to get booked on Future of Marketing?

High. It mostly books established leaders in its field.

What topics does Future of Marketing cover?

Recent episodes cover Business, Marketing, Artificial Intelligence, B2b Marketing, and Demand Generation. Pitch an idea tied to one of these topics and mention a recent episode.