Episodes: 45
Frequency: Irregular
Rating: 4.3/5.0
Estimated listeners: 100 - 1,000
Listener location: USA
YouTube: 206 subscribers
Instagram: 877 followers
Publicly listed emails
contact@weidert.com
nmertes@weidert.com
mreindl@weidert.com
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Jo Phillip - Jo Phillip is a B2B marketing writer and podcast host focused on practical sales and marketing strategies for industrial organizations.
Mike Kaput - Ai-assisted Content Systems, AI Prospecting, Agentic AI, Organizational AI Adoption, And AI Infrastructure For B2b Teams.
Mike Kaput - The Gap Between Individual And Organizational AI Adoption, AI Literacy, Workflow Integration, And Building AI Infrastructure In Mid-market Companies.
Kyle Denhoff - B2b Youtube Strategy, Channel Structure, Search Optimization, Answer Engine Optimization, Content Repurposing, And Performance Measurement.
Kyle Denhoff - Youtube As A B2b Discovery And Growth Channel, Answer Engine Optimization, Full-funnel Content Strategy, ROI, And Organizational Requirements.
Kyle Denhoff - Defining An Ideal Customer Profile, Modern Brand Systems, Ai-ready Marketing Foundations, Multi-channel Strategy, And Loop Marketing.
Ep 42: What An Industrial Website Quote Pays For
October 07, 2026
Two website quotes, $35K apart. Jo and Frank discuss what the difference buys and what an audit saves. A marketing director puts two proposals side by side. One says $35,000, the other says $70,000, maybe more. From the outside they look like the same product. In part two of this conversation about the role of industrial websites, Jo Phillip and Frank Isca take apart what separates them, how an audit lowers a website budget rather than raising it, where AI earns its keep in a build (and wher...
Ep 41: Faster to Build, Harder to Get Right: Industrial Websites in the AI Era
September 22, 2026
Buyers build the shortlist before they ever visit. Frank Isca on what that changed about industrial sites.INTRO: Five years ago an industrial website had one job on the front end: rank, get the click, and make a decent first impression. That sequence has come apart. Buyers now assemble a shortlist through AI assistants and directories long before they type your name into a browser, and roughly half of all page requests now come from machines rather than people. In part one of a two-part conve...
Ep 40: From AI User to AI Operator: Building Systems That Scale
July 21, 2026
SmarterX’s Mike Kaput joins Jo to talk about the build: AI content machines, prospecting at scale, and the shift from doing the work to running the systems. In Part 2 of a conversation with Mike Kaput, Chief Content Officer at SmarterX, Jo Phillip gets into the execution layer: what an AI-assisted content system actually looks like for a lean B2B team, where AI prospecting tools genuinely deliver, and how to build a tool stack without chasing shiny objects. This episode highlights the mindse...
The ChangeOver | by Weidert (Audio) is hosted by Jo Phillip. Its publicly listed emails are contact@weidert.com, nmertes@weidert.com, and mreindl@weidert.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed emails for The ChangeOver | by Weidert (Audio): contact@weidert.com, nmertes@weidert.com, and mreindl@weidert.com.
Podseeker estimates The ChangeOver | by Weidert (Audio) reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
The ChangeOver | by Weidert (Audio) typically books industry leaders. Typical guest background: Senior B2B marketing, sales, revenue, or industrial business leaders with practical expertise, proprietary frameworks, measurable results, or demonstrated experience implementing AI and modern growth systems. Common among recent guests: Senior leadership at established B2B or technology companies; Authorship of relevant business or marketing books; Management of large-scale marketing, content, or media programs. Recent guests include Mike Kaput, Mike Kaput, and Kyle Denhoff.
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
Recent episodes cover Industrial Marketing, B2b Marketing, Revenue Operations, Lead Generation, and Artificial Intelligence. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
contact@weidert.com
nmertes@weidert.com
mreindl@weidert.com
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