The Storytelling Lab

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How to Build Narrative Architecture Before AI Builds It for You with Michael Margolis

June 18, 2026

"A narrative lives or dies on the conviction of the most senior authorized leaders of the organizational system. The story is the strategy. A company without a story is usually a company without a strategy." — Michael Margolis | Storied, Inc.What if your organization's stories were the new code base? In this episode, Rain sits down with Michael Margolis, founder of Storied, Inc., and one of the most respected voices in organizational storytelling and narrative strategy, for a conversation tha...

The Content Cascade Strategy Every Brand Needs Right Now

June 12, 2026

Pre-Order The Chief Storytelling Officer HERE: https://amzn.to/4eihvql"Commercials interrupt people. Shows invite them into the story world. That is the difference between traditional marketing and storytelling." — Rain BennettYour marketing campaign strategy is perfectly executed... and it still flops. The visuals are crisp, the copy is tight, and nobody cares. In this solo episode, Rain breaks down the real reason most marketing fails: it isn't a production problem, it's a storytelling prob...

Steven Pressfield Was 52 (!) Before His First Novel Sold

June 04, 2026

"A good day is when the flow starts to happen and you kind of lose yourself in it. But you cannot count on those days. So I'm a real believer in grinding — just get in there and take what the defense will give you." — Steven PressfieldORDER THE ARCADIAN HERE: https://amzn.to/4nYHV5eSteven Pressfield is your favorite writer's favorite writer.But years before his best-selling hits like Gates of Fire and The War of Art, Steven Pressfield didn't sell his first novel until he was 52. After over tw...