The Storytelling Lab

Why Storytellers Are More Valuable in the Age of AI with Joe Lazer

May 14, 2026

"AI was going to get better at technical skills like coding and data analysis much faster than storytelling, because it's much easier to objectively define what is correct code. With storytelling, it's much more ephemeral. AI researchers have called it absurd, trying to quantify what good storytelling is." — Joe LazerWhen ChatGPT launched, the headlines were brutal. Storytellers were cooked, creative work was done, they all said. Joe Lazer did what any good journalist would do: he started ask...

Your Audience's Senses Are Craving This Storytelling Technique with Charlie Melcher

May 07, 2026

"A living story is immersive, embodied, agentic, responsive, and social. It's stories that we get to be in and experience and live — as opposed to dead stories." —Charlie MelcherCharlie Melcher has been on the cutting edge of storytelling for decades—from designing books with J.J. Abrams and Al Gore to building an app that Steve Jobs fell in love with to producing a 6,000-person immersive storytelling summit. In this conversation, he breaks down what he calls living stories: experiences that ...

How a Narrative Operating System Solves the Product Problem That Kills Every Brand

April 30, 2026

"Your product is not the features, the specs, it's not what you ship. The product is the experience, the transformation that your customer goes through. It's the change in their lives. That's what you're selling." — Rain BennettYou can have a bold vision, a clear mission, and a brand people believe in... and still fail. Because none of it matters if your product doesn't deliver. In this solo episode, Rain breaks down the fourth layer of the Narrative Operating System: Product, the moment wher...