The Storytelling Lab

Publicly listed emails

b.rainbennett@gmail.com

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The Three Question Ad Audit Every Brand Needs to Run Right Now

September 09, 2026

"Advertising is the loudest, most publicly visible, and highest-stakes storytelling that your brand will do. And one misaligned ad can destroy and erode years of trust that you have built." — Rain BennettORDER The Chief Storytelling Officer here! https://amzn.to/4A2xxyQDescriptionMost brands treat advertising like a numbers game.But advertising is still storytelling. In fact, it's the loudest, most publicly visible, and highest-stakes storytelling your brand will ever do. And if that ad is mi...

How the Special Olympics Keeps Its Story Consistent Across 177 Countries with Sydnye White

August 28, 2026

"Storytelling is local. But we are a global brand, so we do need consistency — and enough flexibility that everything can be used at a local level, because what resonates in China is not the same thing that resonates in Kenya." — Sydnye WhiteORDER THE CHIEF STORYTELLING OFFICER HERE: https://amzn.to/4gUVhxcHow do you keep a brand narrative consistent and cohesive across 177 countries, 10,000 events a year, and millions of athletes, volunteers, coaches, and families? That is the task in front ...

Why the Stories We Dismiss Are Often the Ones We Need Most with Leslie Zemeckis and Sara Divello

August 14, 2026

"You do the story that you want to do because you believe in it and it will find an audience. You have to be passionate about something and not try and hop off what's already out there. You have to absolutely 1000% have a vision." — Leslie ZemeckisNot all stories are treated equally — and Leslie Zemeckis and Sara DiVello are on a mission to change that. In this episode, the co-hosts of the Plot Point podcast, founders of the Santa Barbara Literary Festival and Nantucket Book Festival respecti...