Brand Master Podcast

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Why Customers Buy and Brands Get Remembered with Katelyn Bourgoin

September 15, 2026

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbBuyer psychology reveals why customers actually buy — and why some brands become impossible to forget. In this episode, Katelyn Bourgoin breaks down how Jobs-to-be-Done, customer research, and “ownable ideas” help brands uncover what buyers really care about and build memorable positioning around it.You’ll learn:Discover the real reasons customers choose ...

317 | Why Most B2B Positioning Fails with April Dunford

August 25, 2026

Why most B2B positioning fails has less to do with the strategy itself and more to do with what happens after it leaves the room. April Dunford reveals why positioning must involve sales, product, marketing, and leadership—and how to turn positioning into a sales story that actually survives contact with customers.You’ll learn:Build positioning around what customers actually choose you overAlign sales, marketing, product, and leadership around one clear positionTranslate positioning into a sa...

314 | Beyond AI-Generated Strategy with Jenny Sagstorm

August 25, 2026

Beyond AI-generated strategy, the real advantage is no longer producing more options—it’s knowing which direction deserves conviction. In this episode, Jenny Saxton explains why judgment, workshops, and human collaboration are becoming more valuable as AI makes strategic outputs instant, abundant, and dangerously persuasive.You’ll learn: Identify what makes human strategic judgment defensible in the age of AIAvoid the AI sycophancy trap that reinforces weak strategic thinkingUse workshops and...