Brand Master Podcast

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317 | Why Most B2B Positioning Fails with April Dunford

August 25, 2026

Why most B2B positioning fails has less to do with the strategy itself and more to do with what happens after it leaves the room. April Dunford reveals why positioning must involve sales, product, marketing, and leadership—and how to turn positioning into a sales story that actually survives contact with customers.You’ll learn:Build positioning around what customers actually choose you overAlign sales, marketing, product, and leadership around one clear positionTranslate positioning into a sa...

314 | Beyond AI-Generated Strategy with Jenny Sagstorm

August 25, 2026

Beyond AI-generated strategy, the real advantage is no longer producing more options—it’s knowing which direction deserves conviction. In this episode, Jenny Saxton explains why judgment, workshops, and human collaboration are becoming more valuable as AI makes strategic outputs instant, abundant, and dangerously persuasive.You’ll learn: Identify what makes human strategic judgment defensible in the age of AIAvoid the AI sycophancy trap that reinforces weak strategic thinkingUse workshops and...

316 | Why Customers Change Minds with Bobby Moesta

August 18, 2026

Customers don’t switch brands easily. When they do, it’s typically because of a struggling moment that makes staying with the status quo harder than making a change.In this episode of The Brand Master Podcast, Bobby Moesta reveals how identifying those moments can create the perfect side road from your competitors to your brand — and how the next wave of customer demand can often be found in the struggles your market hasn’t encountered yet.You’ll learn:Identify the “struggling moments” that a...