The Marketing Week Podcast

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How to grow a viral brand with Stanley 1913's chief brand officer

September 09, 2026

Stanley 1913 is a brand with more than 100 years of heritage, but it's the last few years which has seen the drinkware business achieve mammoth growth.In this episode of The Marketing Week Podcast, work and careers editor & podcast lead Molly Innes is joined by Stanley's chief brand officer Kate Ridley to find out how the business is driving growth after achieving mega viral success online.She joined the brand last year as a consultant to build out its global marketing function, before ta...

Carwow CMO Ben Carter on tackling marketing's 'confidence crisis'

September 01, 2026

Carwow's chief marketing officer Ben Carter is a marketer on a mission to help put marketing back at the centre of brands' growth efforts.In the latest episode of The Marketing Week Podcast, host and editor-in-chief Russell Parsons, digs into why Carter believes marketing is in a "confidence crisis" and how the profession can re-route itself to be seen "not as a cost centre" but as a growth engine.Carter began his career as a journalist, reporting on the marketing industry, before making the ...

Seedlip founder Ben Branson on overcoming adversity, innovation and neurodivergence

August 17, 2026

What drives founders forward? For Ben Branson, who launched Seedlip in 2015, it is twofold: a “fear of failure” and “being dissatisfied about something" and wanting to change it. In this episode of The Marketing Week Podcast, Branson, who sold Seedlip to Diageo in 2019 before launching Pollen Projects - a venture studio dedicated to building non-alcoholic spirit brands - is joined by host editor-in-chief Russell Parsons to lift the lid on what motivates him when it comes to building bran...