The Marketing Week Podcast

molly.innes@xeim.com

For verified host and producer emails, sign up to view.

Are marketers stuck in an effectiveness ‘echo chamber’?

August 10, 2026

Have marketers invented a language to describe performance no one else in the business understands?The latest Language of Effectiveness data reveals over 70% of respondents see a disconnect between the way marketing interprets effectiveness and the rest of the business. In fact, 11% of marketers don’t discuss effectiveness with the wider business at all. Are they missing a trick?To unpick the data, Marketing Week deputy editor and intelligence editor, Charlotte Rogers, is joined by TUI group ...

How Unilever is transforming brand building with creators, social media and AI

August 03, 2026

In this episode of The Marketing Week Podcast, news editor Niamh Carroll is joined by Unilever's beauty and wellbeing division global vice president of digital, social and AI transformation Selina Sykes.She explains how Unilever's approach to brand building has changed - and what's remained - as well as how to effectively manage a team through constant transformation in a world where how people shop and consume media is rapidly changing."The fundamentals are exactly the same," says Sykes, who...

Special episode: From chaos to clarity – the new science of creator effectiveness

July 27, 2026

Creator marketing is everywhere. But for many CMOs it still feels messy, inconsistent and driven by instinct. Is it just advertising with a friendlier face, or a fundamentally different channel? And can it genuinely build brands while still delivering performance?In the latest episode of The Marketing Week Podcast, sponsored by Kantar, global creative thought leadership director Vera Šídlová joins editor-in-chief Russell Parsons to explore what the data actually says.Drawing on Kantar’s lates...