School of Hard Knocks Podcast

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Greg LaVecchia | He Had a 2.5 GPA… Now He’s Got a $1 Billion Brand

May 30, 2026

Greg La Vecchia is the founder of Bloom, one of America’s fastest-growing supplement and energy drink brands, now sold across 70,000 retail doors. After bootstrapping the company to $180 million with no investors, mentors, or traditional playbook, Greg helped turn Bloom into a category-defining brand doing $23 million in weekly net sales.In this episode, Greg breaks down the early days of selling fitness products, building with his wife, betting $1 million on Target distribution, influencer m...

Patrick Terry | It’s Never Too Late… He Started At 47 And Beat McDonald’s Out

May 21, 2026

Patrick Terry is the co-founder of P. Terry’s, the Texas burger brand that grew from a 527-square-foot Austin stand into 38 locations and 1,800 employees.In this episode, Patrick shares how he built the company with his wife Kathy, competed directly against national fast food giants, protected the brand’s culture, and refused franchising or private equity to preserve quality.We discuss leadership, employee loyalty, pricing with fairness, building customer love, and why showing up every day is...

Andy Frisella | He Made $58K In 10 Years… Now His Portfolio Is Worth $1B

May 13, 2026

Andy Frisella is the founder of 1st Phorm, creator of 75 Hard, and one of the most influential entrepreneurs in the fitness and personal development space. After making only $58,380 total across his first ten years in business, he built a vertically integrated supplement empire and a personal portfolio worth over $1 billion.In this episode, Andy shares the early years of struggle, the mindset behind discipline, how 75 Hard was created, why customer experience changed his business, and what it...