How To Start Up by FF&M

Juliet Fallowfield

Booking Overview

This is an interview-led startup and small-business advice show featuring founders, entrepreneurs, operators, and subject-matter experts who share practical lessons from building and scaling businesses. PR agencies could credibly pitch founders with firsthand growth stories, experienced operators, brand and marketing specialists, and experts addressing common startup challenges; booking difficulty is low because the show welcomes guest submissions and prioritizes accessible, experience-based expertise over celebrity status.

Metrics

Episodes: 177

Frequency: Biweekly

Rating: 5.0/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: United Kingdom

YouTube: 193 subscribers

Instagram: 2.3k followers

Contact Information

Publicly listed emails

hello@fallowfieldmason.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Juliet Fallowfield - Founder and managing director of Fallow, Field & Mason, a PR and communications consultancy for startups, as well as a podcast producer.

Booking Intelligence

Booking Requirements

low

Typical Credentials:

Founders, entrepreneurs, operators, and specialists with direct experience starting, scaling, or managing a small business, particularly those who can offer practical advice based on their own business journey.

Required Achievements:

Founded or scaled a business, Built an established brand or product, Developed recognized professional expertise, Achieved notable results or awards in a relevant industry

Recent Guest Discussions

Kate Halfpenny - Building A Brand Through Reputation, Public Relations, Celebrity And Influencer Partnerships, Founder Storytelling, Luxury Branding, International Growth, And Work-life Balance.

Hayley Dawes - Building A Business Around A Personal Problem, Sleep And Founder Wellbeing, Product Quality, Entering An Unfamiliar Industry, Expert Collaboration, And Entrepreneurial Resilience.

Laura Butler-Madden - Building A Second Business, Identifying Market Gaps, Managing A Lean Company, Resilience, Self-management, And Balancing Multiple Professional Careers.

Recent Topics

Startups, Entrepreneurship, Branding, Fundraising, Leadership

Episodes

Here's the recent few episodes on

How To Start Up by FF&M

How to build a 40,000-strong paid community from scratch with Jo Hutton, Yoga For Tired People

September 22, 2026

How do you turn an audience into a loyal, paying community? If you're building a newsletter, working out when to monetise a community, or wondering whether a paywall is the right call, this episode is for you.Juliet talks to yoga teacher and Substack creator Jo Hutton about rebuilding her business after burnout, growing 47,000 Substack subscribers from zero with no mailing list transfer, and why she ditched a fixed paywall for a pay-what-you-feel model. They cover Substack's open ra...

How to turn a viral moment into a global brand with Vivien Wong, Little Moons

September 08, 2026

How do you turn viral attention into lasting business growth? Juliet talks to Little Moons co-founder Vivien Wong about what happens when a brand suddenly goes viral, how to scale without compromising your product, and how to turn a moment of visibility into long-term customer loyalty.Vivien co-founded Little Moons with her brother Howard in 2010, spending years building demand for mochi ice cream through restaurants before taking the brand into retail. Today, Little Moons is sold in 38 count...

How to never make a bad hire again with Joe Woodward, Vizzy

August 25, 2026

Joe talks to Juliet about what founders should really look for when hiring, where traditional recruitment falls short and how to use AI without losing the human judgement that helps you spot exceptional people. If you're making your first hires, struggling to spot real potential or wondering how AI should fit into your recruitment process, this episode is for you.Joe Woodward is co-founder of Vizzy, a hiring platform reimagining the CV for the next generation of talent. Four years in, Vi...

Publicly listed emails

hello@fallowfieldmason.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Get your clients booked on top podcasts

Try us risk free with a FREE 3 days trial.

Start Your Free Trial

Join hundreds of PR teams using Podseeker to pitch and land bookings