How To Start Up by FF&M

Juliet Fallowfield

hello@fallowfieldmason.com

For verified host and producer emails, sign up to view.

Booking Overview

This is an interview-led startup and small-business advice show featuring founders, entrepreneurs, operators, and subject-matter experts who share practical lessons from building and scaling businesses. PR agencies could credibly pitch founders with firsthand growth stories, experienced operators, brand and marketing specialists, and experts addressing common startup challenges; booking difficulty is low because the show welcomes guest submissions and prioritizes accessible, experience-based expertise over celebrity status.

Metrics

Episodes: 174

Frequency: Biweekly

Rating: 5.0/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: United Kingdom

YouTube: 180 subscribers

Instagram: 2.3k followers

Contact Information

hello@fallowfieldmason.com

For verified host and producer emails, sign up to view.

Host

Juliet Fallowfield - Founder and managing director of Fallow, Field & Mason, a PR and communications consultancy for startups, as well as a podcast producer.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Founders, entrepreneurs, operators, and specialists with direct experience starting, scaling, or managing a small business, particularly those who can offer practical advice based on their own business journey.
Required Achievements:  
Founded or scaled a business, Built an established brand or product, Developed recognized professional expertise, Achieved notable results or awards in a relevant industry

Recent Guest Discussions

Kate Halfpenny - Building A Brand Through Reputation, Public Relations, Celebrity And Influencer Partnerships, Founder Storytelling, Luxury Branding, International Growth, And Work-life Balance.

Hayley Dawes - Building A Business Around A Personal Problem, Sleep And Founder Wellbeing, Product Quality, Entering An Unfamiliar Industry, Expert Collaboration, And Entrepreneurial Resilience.

Laura Butler-Madden - Building A Second Business, Identifying Market Gaps, Managing A Lean Company, Resilience, Self-management, And Balancing Multiple Professional Careers.

Recent Topics

Startups, Entrepreneurship, Branding, Fundraising, Leadership

Episodes

Here's the recent few episodes on
How To Start Up by FF&M
:

How to get Steven Bartlett to invest with Bethan Higson, Mother Root

August 11, 2026

One of the biggest pieces of advice you'll hear as a founder is to find a gap in the market. But what if the real opportunity isn't finding a gap at all, it's solving a problem you've experienced yourself?After more than a decade in the wine industry, Bethan Higson became frustrated by the alcohol-free options available during her first pregnancy. Rather than trying to recreate wine or spirits, she wanted to create something entirely different: a drink that delivered the s...

How to build a brand through PR & VIP, with Kate Halfpenny, Halfpenny London

July 28, 2026

Before Kate Halfpenny designed wedding dresses, she dressed Kate Moss, Rihanna and Cate Blanchett for a living.That client list didn't just shape her design eye, it built her a reputation before she'd designed a single dress for the public. When a commission for actress Emilia Fox in 2005 became the foundation of Halfpenny London, Kate already understood something most founders take years to learn: proximity to the right person, at the right moment, is one of the most powerful and l...

How a career built on calm couldn't fix her own insomnia with Hayley Dawes, Dreem Distillery

July 14, 2026

Every guest on this podcast talks about looking after yourself and your sleep when starting a business so I was keen to speak to someone who has first hand experience in losing it, how to get it back & making a business from it too. Hayley Dawes spent years designing beautiful, calming homes for other people. She couldn't find a moment of that calm for herself.  A mother of four and a long-time entrepreneur, Hayley battled chronic insomnia that began to affect every part of her life....

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