Backcountry Marketing

Booking Overview

This is an interview-led marketing show focused on outdoor brands, audience building, and creative work, with a mix of solo episodes and external conversations with senior brand and creative leaders. Credible pitches include outdoor-industry marketing executives, creative directors, brand strategists, and experts who can share evidence-backed approaches to memorable content and organic audience growth; booking difficulty is medium.

Metrics

Episodes: 240

Frequency: Biweekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Instagram: 2.2k followers

Contact Information

cole@portsidepro.com

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Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior marketing, branding, or creative leadership experience, preferably with responsibility for notable consumer brands or demonstrated expertise in audience-first content and brand building.
Required Achievements:  
Leadership of high-profile brand or creative programs, Demonstrated success building organic audiences, Development of distinctive brand campaigns or content strategies

Recent Guest Discussions

Andy Pearson - Entertainment-led Marketing, Organic Audience Building, Humor In Branding, Paid Media, Share Of Voice, And Brand Identity

Recent Topics

Outdoor Marketing, Brand Strategy, Content Marketing, Audience Building, Creative Direction

Episodes

Here's the recent few episodes on
Backcountry Marketing
:

Meet the Three Brands | The Relevance Project

July 15, 2026

After reviewing 19 brand applications, Port Side has selected three brands to work with: Kitworks, loon'r, and SkyGOAT.  The Relevance Project is a public experiment exploring whether outdoor brands can become more relevant, recognizable, and memorable by creating audience-first content that builds attention, trust, and long-term demand.    About: This podcast is produced by Port Side, a content strategy studio that helps outdoor brands become relevant, recognized, and build an audience. Wa...

Marketing Sucks | Andy Pearson from Liquid Death

July 01, 2026

Andy Pearson, VP of Creative at Liquid Death, explains why brands should stop thinking like advertisers and start thinking like entertainers. We dive into how Liquid Death built one of the largest organic audiences without relying on paid media, why humor is an underrated marketing tool, and why the best brands behave more like memorable characters than carefully managed style guides. We also pressure test some of the ideas behind The Relevance Project, discussing audience building, paid medi...

15 Brands Have Applied | The Relevance Project

June 17, 2026

The Relevance Project is underway! 15 brands have applied to be considered. If you want to apply, reach out to us and submit your application by June 26th.    About: This podcast is produced by Port Side, a content strategy studio that helps outdoor brands become relevant, recognized, and build an audience. Want to learn more about how we can help? Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of...

cole@portsidepro.com

For verified host and producer emails, sign up to view.

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