Backcountry Marketing

cole@portsidepro.com

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Booking Overview

Backcountry Marketing takes PR- and marketing-minded outdoor industry leaders behind the creative process—how to build relevance and audience with work that actually performs. It’s especially valuable for guests who can speak credibly about branding strategy, creative effectiveness, and organic audience growth in the outdoors space.

Metrics

Episodes: 239

Frequency: Irregular

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Instagram: 2.2k followers

Contact Information

cole@portsidepro.com

For verified host and producer emails, sign up to view.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Outdoor-industry marketing and creative leaders (e.g., VP Creative/creative leadership) and brand strategists who can speak to building audiences and producing creative work that drives results—often with a track record of organic growth or standout creative/positioning.
Required Achievements:  
Creative leadership at a scaled brand (e.g., VP of Creative), Demonstrated organic audience growth, Notable branding/creative approach (e.g., recognizable brand character positioning), Involvement in audience/relevance-building frameworks (e.g., projects like The Relevance Project)

Recent Guest Discussions

Andy Pearson - Why Brands Should Think Like Entertainers; Building Organic Audiences Without Paid Media; Humor In Marketing; Brand Relevance And Audience Building/paid Media/share Of Voice; Liquid Death’s Approach To Branding (no Brand Book) And Pressure-testing Ideas Behind The Relevance Project.

Recent Topics

Outdoors, Marketing, Branding, Creative, Audience

Episodes

Here's the recent few episodes on
Backcountry Marketing
:

Marketing Sucks | Andy Pearson from Liquid Death

July 01, 2026

Andy Pearson, VP of Creative at Liquid Death, explains why brands should stop thinking like advertisers and start thinking like entertainers. We dive into how Liquid Death built one of the largest organic audiences without relying on paid media, why humor is an underrated marketing tool, and why the best brands behave more like memorable characters than carefully managed style guides. We also pressure test some of the ideas behind The Relevance Project, discussing audience building, paid medi...

15 Brands Have Applied | The Relevance Project

June 17, 2026

The Relevance Project is underway! 15 brands have applied to be considered. If you want to apply, reach out to us and submit your application by June 26th.    About: This podcast is produced by Port Side, a content strategy studio that helps outdoor brands become relevant, recognized, and build an audience. Want to learn more about how we can help? Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of...

Let's Build in Public | The Organic Content Experiment

June 10, 2026

In this solo episode, Cole shares why he believes many outdoor brands already possess something unique beneath the surface, but struggle to translate that uniqueness into content that earns attention, builds an audience, and drives business results. Cole also announces a public experiment: We're looking for one outdoor brand willing to partner with Port Side to test these ideas in real time. Together, we'll document the process, share the wins and failures publicly, and explore what it actual...

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