The Self Publishing Show

James Blatch

james@selfpublishingformula.com

For verified host and producer emails, sign up to view.

Booking Overview

A practical, indie-focused show on self-publishing strategy—how to run the business side of authorship with modern marketing and tools. Booking on this podcast is especially valuable for authors, industry vendors, and publishing leaders who can share actionable playbooks for growing sales and building readership.

Metrics

Episodes: 453

Frequency: Weekly

Rating: 4.7/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Instagram: 11.0k followers

Contact Information

james@selfpublishingformula.com

For verified host and producer emails, sign up to view.

Host

James Blatch - Hosts The Self Publishing Show and discusses navigating the fast-changing world of indie publishing, with tips on staying ahead of the crowd. In recent episodes he co-leads debriefs and business ch...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Indie publishing practitioners and operators: publishing platform/technology leaders, conference leadership/volunteer organizers, and respected indie author media/podcast operators—people who can provide implementable guidance on sales, marketing, reader engagement, and/or business tooling.
Required Achievements:  
Association with an indie publishing platform or tool, Conference operational leadership, Recognized indie author media presence (e.g., podcasting)

Recent Guest Discussions

Nick Harvey - Podcasting And The Indie Author Community; Conference Networking Themes.

Doug Pratt - Podcasting And The Indie Author Community; Conference Networking Themes.

Dan Wood - Industry Trends And Adapting To Change; Conference Takeaways For Indie Publishing.

Adrian Wills - Role Of Volunteers In Running The Conference; Behind-the-scenes Conference Operations.

Recent Topics

Indie Publishing, Author Business, Publishing, Marketing, Book Sales

Episodes

Here's the recent few episodes on
The Self Publishing Show
:

SPS-454: Launching a New Series

July 02, 2026

This week on The Self-Publishing Show, James Blatch and Cissy Mecca dive into the latest AI developments, including changes to Claude's subscription tiers and what they mean for authors using AI in their daily workflows. They also discuss TikTok marketing, the risks of AI-generated recommendations being manipulated, and why authors need to think critically about discoverability in an AI-driven world. Cissy shares an update on her upcoming fantasy romance launch, including cover design, budget...

SPS-453: Three Questions Every Author Should Ask

June 25, 2026

This week on The Self-Publishing Show, James Blatch and Cissy Mecca reflect on The Self Publishing Show Live 2026 and discuss what happens after the excitement of a conference ends. They explore the importance of reviewing progress at the halfway point of the year, assessing business goals, and deciding what to focus on for the remainder of 2026. The conversation covers productivity, TikTok marketing, author accountability, using data to make better decisions, and feedback from SPS Live atten...

SPS-452: Lessons from London

June 18, 2026

This week on The Self-Publishing Show, James Blatch and Cissy Mecca reflect on SPS Live 2026 and the Cambridge Retreat, sharing their biggest takeaways from the event and the sessions that made the biggest impact. From direct sales and BookVault strategies to AI workflows, reader engagement, advertising, TikTok marketing, and writing for commercial success, the pair discuss the practical lessons authors can apply immediately to their own publishing businesses. The episode serves as a post-con...

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