The Self Publishing Show

James Blatch, Cissy Mecca

Booking Overview

An interview-led self-publishing show focused on indie-author careers, publishing strategy, marketing, launches, and sustainable creative businesses, with occasional external guests from publishing and adjacent creative industries. Credible pitches include established indie authors, publishing and book-marketing professionals, and experienced creative-industry executives who can offer practical lessons for authors; booking difficulty is medium.

Metrics

Episodes: 454

Frequency: Weekly

Rating: 4.7/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Instagram: 11.0k followers

Contact Information

james@selfpublishingformula.com

For verified host and producer emails, sign up to view.

Host

James Blatch - Indie-publishing commentator and co-host focused on the business, marketing, and practical challenges of building an author career.

Cissy Mecca - Romance author and co-host who contributes practical perspectives on writing, publishing, marketing, and book launches.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Established indie authors, publishing and book-marketing professionals, or experienced creative-industry executives with practical expertise relevant to building an author career.
Required Achievements:  
Substantial professional experience in publishing or a related creative industry, A published-author career or demonstrated expertise in author marketing and book launches

Recent Guest Discussions

Jack Williamson - Lessons Authors Can Learn From The Music Industry, Storytelling, Author Branding, Genre Expectations, Immersive Reader Experiences, Romance Writing, And Creative-business Strategy.

Recent Topics

Self Publishing, Indie Publishing, Author Marketing, Book Launches, Writing Careers

Episodes

Here's the recent few episodes on
The Self Publishing Show
:

SPS-455: Lessons From Rock 'n' Roll

July 09, 2026

Episode Summary This week on The Self-Publishing Show, James Blatch and Cissy Mecca welcome author and former music industry executive Jack Williamson to discuss what authors can learn from the entertainment industry. Jack shares how a career spanning 17 years in music, followed by psychotherapy, inspired his transition into writing fiction, and why storytelling, branding, and understanding genre expectations are essential for building an author career. The conversation explores lessons from ...

SPS-454: Launching a New Series

July 02, 2026

This week on The Self-Publishing Show, James Blatch and Cissy Mecca dive into the latest AI developments, including changes to Claude's subscription tiers and what they mean for authors using AI in their daily workflows. They also discuss TikTok marketing, the risks of AI-generated recommendations being manipulated, and why authors need to think critically about discoverability in an AI-driven world. Cissy shares an update on her upcoming fantasy romance launch, including cover design, budget...

SPS-453: Three Questions Every Author Should Ask

June 25, 2026

This week on The Self-Publishing Show, James Blatch and Cissy Mecca reflect on The Self Publishing Show Live 2026 and discuss what happens after the excitement of a conference ends. They explore the importance of reviewing progress at the halfway point of the year, assessing business goals, and deciding what to focus on for the remainder of 2026. The conversation covers productivity, TikTok marketing, author accountability, using data to make better decisions, and feedback from SPS Live atten...

james@selfpublishingformula.com

For verified host and producer emails, sign up to view.

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