The Self Publishing Show

James Blatch, Cissy Mecca

Booking Overview

This weekly author-industry interview and advice show focuses on self-publishing, writing craft, book launches, marketing, and publishing technology, with occasional external guests who are founders or specialists in adjacent publishing businesses. Credible pitches include self-publishing entrepreneurs, book-marketing experts, publishing-tech founders, author-service executives, and authors with practical launch or technology expertise; booking difficulty is likely medium.

Metrics

Episodes: 464

Frequency: Weekly

Rating: 4.7/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

Instagram: 11.0k followers

Contact Information

Publicly listed emails

james@selfpublishingformula.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

James Blatch - Host and publisher focused on the fast-changing world of indie publishing, including writing, book launches, marketing, and publishing technology.

Cissy Mecca - Co-host and historical-romance author who contributes practical perspectives on writing, reader engagement, launch planning, and author business operations.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Founders, executives, and recognized specialists in self-publishing, book marketing, author services, publishing technology, or adjacent creative-industry businesses.

Required Achievements:

Founded or led a company serving authors or the publishing industry, Developed practical tools, services, or platforms for book creation, marketing, or adaptation, Demonstrated expertise in emerging publishing or creative technologies

Recent Guest Discussions

Michael Evans - The Practical Realities And Limitations Of AI Filmmaking, Adapting Books Into Feature-length Films, Visual Storytelling, Intellectual Property, And The Future Of Ai-powered Entertainment For Authors.

Michael Evans - AI Film Adaptations, Book Trailers, Visual Storytelling, Developmental Editing, Author Voice, Intellectual Property, And New Audience And Revenue Opportunities For Authors.

Recent Topics

Self Publishing, Book Marketing, Writing, Publishing, Artificial Intelligence

Episodes

Here's the recent few episodes on

The Self Publishing Show

SPS-465: Does BookBub Still Work?

September 17, 2026

This week on The Self-Publishing Show, James Blatch is joined by author Skye McKinnon to dig into the numbers behind BookBub Featured Deals and ask whether they still offer authors the same value they once did. Skye shares data from 28 BookBub deals, showing how the additional sales generated by her 99-cent promotions have fallen significantly over the years. They discuss whether the cost still stacks up, the results from free promotions, and whether combining several smaller newsletter promo...

SPS-464: Romance Tropes That Work For Everyone

September 10, 2026

This week on The Self-Publishing Show, James Blatch and Cissy Mecca are together in Pennsylvania after celebrating the wedding of their friends Lucy Score and Tim. James even had the honour of officiating the ceremony. There's also exciting news for Lucy Score fans: Things We Never Got Over is heading to the screen, with filming for the Amazon Prime series, titled Runaway, about to begin in Vancouver. Inspired by Lucy and Tim's own friends-to-lovers story, James and Cissy dive into romance tr...

SPS-463: Big News From KDP

September 03, 2026

This week on The Self-Publishing Show, James Blatch and Cissy Mecca have a packed episode of indie publishing news, starting with a significant change to Amazon's preorder rules. Authors can now set up preorders up to 18 months in advance and postpone them twice without penalty – enough to tempt even preorder-phobic James into considering one for his next book. They also discuss a legal case involving Amazon Ads, Cissy's plans to test a Goodreads giveaway for her upcoming release, and the opp...

Publicly listed emails

james@selfpublishingformula.com

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