Self-Publishing with ALLi

Michael La Ronn, Joe Solari, Howard Lovy, Dan Holloway

info@ornaross.com

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Booking Overview

A practical, indie-author focused show covering how to run an author business—strategy, pricing, distribution, and intellectual property—through guidance and occasional author interviews. For PR professionals, it’s a strong platform for credible publishing-industry expertise and author-business thought leadership tied to independent publishing.

Metrics

Episodes: 922

Frequency: Irregular

Rating: 4.5/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Contact Information

info@ornaross.com

For verified host and producer emails, sign up to view.

Host

Michael La Ronn - The episode description identifies him as the host speaking in an ALLi member-first Author Business Q&A, discussing the business side of writing with Joe Solari.

Joe Solari - Described as an Alliance of Independent Authors Business Adviser who provides guidance on profit, pricing, distribution, and business foundations for an author business.

Howard Lovy - Stated as the host: an author, developmental editor, and writing coach with a career in journalism and publishing, focused on helping writers develop ideas and strengthen work while preserving thei...

Dan Holloway - Identified as the host who reports on self-publishing news and is also a novelist, poet, and spoken word artist; he is the MC of The New Libertines and competed in the National Poetry Slam final at...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Publishing-industry or publishing-business credibility (e.g., indie-author awards and track record, or advisory/professional expertise such as an ALLi business adviser) and practical author-business experience.
Required Achievements:  
Published author with award recognition or notable sales/press, Industry experience in publishing or adjacent creative industries, Adviser/consultant role advising indie authors on business strategy

Recent Guest Discussions

Joe Solari - Profit Vs Revenue For Indie Authors; Pricing; Going Wide; Intellectual Property And Audience Foundations; Print Distribution And Direct Sales; LLC Timing

Diane Hatz - Turning Music-industry Chaos Into Fiction; Publishing Journey After Decades

Recent Topics

Self Publishing, Author Business, Publishing, Pricing, Distribution

Episodes

Here's the recent few episodes on
Self-Publishing with ALLi
:

Update to Indie Author Lab: Orna Ross's New Program Now Online on Substack

July 12, 2026

Orna Ross, founder and director of the Alliance of Independent Authors, discusses the development and purpose of Indie Author Lab, explaining how it was created in response to changes in the indie author community—particularly the rise of AI. An ongoing monthly program designed to help serious authors address their specific challenges, it is based on Orna's Alliance of Independent Authors guidebook, Creative Self-Publishing, and focuses on four measures of success: productivity, platform, pro...

News: EU Adds Tariff on Book Imports; The Economist Charts AI Publishing Surge; Pocket Books Returns for Indies

July 10, 2026

On this episode of Self-Publishing with ALLi, Dan Holloway covers four stories: a new EU tariff that will affect authors shipping books directly to European readers; The Economist's striking data showing book publishing volumes have doubled since ChatGPT launched in 2022; the Commonwealth Short Story Prize awarding its top prize to the very story accused of AI authorship; and the relaunch of Simon and Schuster's Pocket Books imprint, which is specifically targeting successful indie and hybrid...

Author Business Q&A: Profit, Pricing, and Publishing Strategy with Michael La Ronn and Joe Solari

July 08, 2026

In this member-first Q&A on the Self-Publishing with ALLi podcast, host Michael La Ronn talks with Alliance of Independent Authors Business Adviser Joe Solari about how indie authors can think more clearly about the business side of writing. Joe explains why authors should focus less on revenue and more on profit, how to approach pricing without undervaluing their work, when going wide makes sense, and why intellectual property and audience are the real foundations of an author business. He a...

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