Writers With Wrinkles

Beth McMullen, Lisa Schmid

beth@bethmcmullenbooks.com

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Booking Overview

Writers With Wrinkles is a practical writing-and-publishing show focused on craft, query strategy, and book marketing. It’s particularly valuable for PR pros who work with author brands, agents, editors, and publishing professionals who can speak to real-world industry workflows.

Metrics

Episodes: 160

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Female

Location: USA

Instagram: 2.0k followers

Contact Information

beth@bethmcmullenbooks.com

For verified host and producer emails, sign up to view.

Host

Beth McMullen - Author and host of Writers With Wrinkles. Focuses on writing craft (story structure, stakes, tension) and pragmatic publishing guidance, partnering with co-hosts to break down agenting, querying, a...

Lisa Schmid - Author and host of Writers With Wrinkles. Provides craft and publishing-industry coaching alongside Beth, including practical guidance on submission strategy, revision, and positioning your book fo...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Publishing industry professionals and recognized writing authors—most often literary agents, editors/publishers, and bestselling or credentialed authors who can teach actionable lessons about pitching, contracts, publishing pathways, and marketing.
Required Achievements:  
Literary agency leadership/role as an active agent, Proven track record with represented authors (noted in public-facing bios and/or marketplace results), Editorial leadership at a publishing house or successful independent publishing background, Published books with a measurable readership (e.g., bestsellers, award/wide recognition) where applicable

Recent Guest Discussions

Nikki Carrero - Querying Strategy From An Agent’s Perspective, What Makes Submissions Stand Out, And Questions To Ask During Agent Calls

Recent Topics

Book Marketing, Publishing, Writing Craft, Query Letters, Literary Agents

Episodes

Here's the recent few episodes on
Writers With Wrinkles
:

Stop Making Videos Nobody Watches — Here's a Way to Actually Sell Books

June 08, 2026

Send us Fan MailHosts Beth McMullen and Lisa Schmid cut through the noise of book marketing advice to spotlight what genuinely moves books: word of mouth. Nearly half of readers (47–48%) choose books based on personal recommendations — outperforming social media, platforms, and AI discovery tools combined. Beth and Lisa share three low-cost, actionable strategies to spark that word of mouth before and after your launch.3 Strategies to Spark Word of Mouth1. Build a Street Team•       Recruit 2...

Back by Popular Demand: Words on the Page with editor Joel Brigham

June 01, 2026

Send us Fan MailJoel Brigham runs Brigham Editorial (developmental edits, manuscript critiques, query help), teaches high school English in Illinois, and is an editor for RevPit — a community that gives away free developmental edits each spring.REVPIT•    Free developmental editing contest — editors (not authors) mentor selected writers through full drafts•    Applications open April, winners announced early May; ~14–15 editors participate•    Year-round mini-event: 10 Queries — public feedba...

Stop Querying Wrong: Agent Nikki Carrero Breaks It Down

May 25, 2026

Send us Fan MailBeth and Lisa talk with literary agent Nikki Carrero, from The Rights Factory, to break down the querying process from the agent’s side — what gets you noticed, what gets a pass, and how to make the most of The Call. Highlights•       Nikki runs monthly pitch parties on Threads — currently her only open submission path since she’s closed to general queries.•       Biggest query red flags: word count outside genre norms, miscategorized genre, and sending to agents who don’t rep...

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