SPA Girls Podcast

trudi.caffell@xtra.co.nz

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Booking Overview

SPA Girls Podcast spotlights practical self-publishing strategy through hands-on advice from established romance and indie authors. It’s a strong booking fit for author-marketing and publishing-business experts who can share actionable tactics and real outcomes for indie writers.

Metrics

Episodes: 300

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Female

Location: USA

YouTube: 4.0k subscribers

Contact Information

trudi.caffell@xtra.co.nz

For verified host and producer emails, sign up to view.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Indie/publishing practitioners with proven commercial traction—e.g., USA Today or other major bestseller status, high-volume prolific publishing track records, or deep expertise in specific author growth channels (wide/direct selling, audiobook distribution, ad strategy, branding/cover/publicist/trad deals).
Required Achievements:  
Bestseller placement (e.g., USA Today, Nook/Apple Books #1), Documented revenue or scale outcomes (e.g., $100K month), Demonstrated channel expertise (wide/direct audiobook, platform-specific marketing), Successful major publishing deals or notable career transitions (e.g., trad publishing deals)

Recent Guest Discussions

Rebecca Hefner - Marketing Audiobooks Wide; Direct Sales; Building Direct Stores; Facebook Ad Strategies; Newsletter Excerpt Formula; Bundle Pricing; Audiobook Landscape (spotify/youtube Audiobooks/kobo Plus); Repackaging Catalog Into Box Sets

Elana Johnson - Release Strategies; Advertising That Moves The Needle; Business Mindset And Mistakes/wins; Reaching First $100k Month; Business Side Of Prolific Author Career

Elizabeth O’Roark - Author Business Realities; Moving From Medical Writer To Indie Romance; Writing Workflow; Special Editions And Direct Sales; Amazon Ads; KU Vs Wide; Branding And Cover Feedback; Working With A Publicist; Random House Deal

Recent Topics

Self Publishing, Publishing, Indie Authors, Book Marketing, Romance

Episodes

Here's the recent few episodes on
SPA Girls Podcast
:

How to Market Audiobooks Wide: Direct Sales, Spotify & Facebook Ads ft. Rebecca Hefner (EP#556)

June 09, 2026

What if you could make more money selling audiobooks direct than on Amazon and Audible combined? In this episode of the SPA Girls Podcast (EP556), USA Today bestselling author Rebecca Hefner returns for a third time to break down exactly how she’s doing it — and how indie authors can market audiobooks wide, build a direct store that converts, and stop relying on a single retailer. Rebecca walks us through the Facebook ad strategies, Pinterest funnels, newsletter excerpt formula, and bun...

From Zero to $100K per Month – A Prolific Author’s Business Strategy ft. Elana Johnson (EP#555 Classic Replay)

June 03, 2026

We loved our first chat with Elana so much that we kept the mics running! In this follow-up episode to #553, Elana dives into the business side of her prolific career — the release strategies she swears by, the advertising that actually moves the needle, and the mindset it took to reach her first $100K month. True to form, she’s just as honest about the mistakes as the wins. If EP553 was about how she writes, this one’s about how she earns. #SelfPublishing #WritingProductivity #In...

No Sugarcoating the Author Business ft. Bestselling Romance Author Elizabeth O’Roark (EP554)

May 27, 2026

The indie author realities no-one talks about (much). Bestselling romance author Elizabeth O’Roark joins us this week for one of the most refreshingly honest conversations we’ve had on the show — covering everything from her Random House deal to the indie strategies she’s quietly walked away from. In this episode we chat about: Going from medical writer to indie romance author in 2013 The Devil series breakout and working with publicist Nina Grinstead at Valentine PR Pantse...

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