SPA Girls Podcast

trudi.caffell@xtra.co.nz

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Booking Overview

A weekly interview-led show focused on self-publishing, indie-author strategy, writing craft, and publishing business, with recurring interviews featuring established bestselling authors and publishing specialists. Agencies could credibly pitch bestselling independent authors, author-educators, and experts in international distribution, translation, book marketing, and series development; booking difficulty is medium because guests generally need demonstrated publishing results and practical expertise.

Metrics

Episodes: 300

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Female

Location: USA

YouTube: 4.0k subscribers

Contact Information

trudi.caffell@xtra.co.nz

For verified host and producer emails, sign up to view.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Bestselling or highly experienced independent authors, publishing professionals, and author-educators with demonstrated results and practical expertise in writing, marketing, distribution, or publishing strategy.
Required Achievements:  
Bestselling books, Multiple published titles, Successful independent publishing business, Author-education books or courses, Demonstrated expertise in a specialist publishing market

Recent Guest Discussions

Skye B. MacKinnon - German Book-market Entry, Translation, Distribution, Tolino, International Marketing, Publishing Law, Cover Trends, And Reader Behavior.

Helen Scheuerer - Series Design, Reader Retention, Cliffhangers, Literary Universes, Series Planning, Series Bibles, And Long-term Author Income.

Recent Topics

Self Publishing, Indie Authors, Author Marketing, Writing, Publishing

Episodes

Here's the recent few episodes on
SPA Girls Podcast
:

Cracking the German Book Market ft. USA Today Bestseller Skye MacKinnon (EP#560)

July 08, 2026

Germany is the third-biggest book market in the world — and it’s still hungry for indie authors. This week we’re joined by USA Today bestselling romance author Skye MacKinnon, who returns to update us on everything that’s changed in German translations since her first appearance in 2023. Skye has more than 70 novels across three pen names, and Germany is now her biggest market worldwide. She’s just released the second edition of Self-Publishing in German, and it’...

How to Write a Book Series Readers Binge ft. Helen Scheuerer (Classic Replay EP#559)

July 01, 2026

Want to write a book series readers binge — and come back to buy again and again? Bestselling YA fantasy author Helen Scheuerer joins the SPA Girls to break down how to design a series that hooks readers, boosts your read-through rate, and sets you up for long-term author income. Whether you’re plotting your first trilogy or wondering if your genre even suits a series, this episode covers the strategy behind binge-worthy fiction. Helen shares the real reasons a series is more lucrative ...

Mental Resilience for Indie Authors (EP#558)

June 24, 2026

Why do the highs and lows of an indie author career always hit when you least expect them? In this episode of the SPA Girls Podcast (EP558), it’s just the four of us — Cheryl, Shar, Wendy, and Trudi — talking openly about mental resilience and how to weather the emotional rollercoaster of self-publishing. We unpack the panic of watching your numbers drop, the comparison trap, and the burnout that can quietly creep up on even seasoned authors. Whether you’re spiraling over a bad sa...

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