Novel Marketing

Thomas Umstattd Jr.

novelmarketingpodcast@gmail.com

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Booking Overview

Novel Marketing helps authors grow platforms and sales with practical, media-facing advice—covering everything from getting published and building visibility to navigating high-stakes author business issues. It’s especially useful for PR pros because guests are often experts who can speak directly to author promotion, earned media, and publishing strategy.

Metrics

Episodes: 504

Frequency: Weekly

Rating: 4.7/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 13.1k subscribers

Contact Information

novelmarketingpodcast@gmail.com

For verified host and producer emails, sign up to view.

Host

Thomas Umstattd Jr. - Hosts Novel Marketing, described as a long-running book marketing podcast for writers. He interviews publishers and authors about how to get published and sell more books.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Subject-matter experts for author marketing and business: publishing/media strategy professionals, earned-media/podcasting coaches, and industry specialists (e.g., Amazon account consulting) or legal experts tied to IP/copyright/author estate planning.
Required Achievements:  
Hands-on track record helping authors (e.g., thousands of authors with Amazon reinstatements), Public recognition in podcasting (e.g., Podcast Hall of Fame), Professional specialization and practice in relevant legal areas (estate planning and copyright)

Recent Guest Discussions

Kelley Way - Estate Planning And Protecting Author Intellectual Property (books, Passwords, Royalties) After Death; Preventing IP And Access Problems For Heirs

Lesley Hensell - Amazon Account Suspensions And Reinstatement Strategy; What Amazon Looks For; Email/subject-line Guidance For Account Recovery

Dave Jackson - How Authors Get Media Coverage Without A Publicist; Earning Podcast Guesting; Pitching And Getting Invited Back

Recent Topics

Book Marketing, Publicity, Publishing, Author Brand, Media Pitching

Episodes

Here's the recent few episodes on
Novel Marketing
:

Estate Planning for Authors: How to Protect Your Books (and Your Family) After You Die

July 08, 2026

You will die. It could be today, it could be 15 years from now, but no one lives forever. Your books, however, can outlive you. In fact, seventy years after you're gone, they’ll live in the public domain.That means your grandchildren's grandchildren could end up responsible for your intellectual property. Most authors have done zero planning for what happens to their books, passwords, and royalties when they're no longer around to manage them.In this week’s episode, attorney Ke...

Why Amazon Is Terminating Innocent Authors

July 01, 2026

What do you do if your Amazon account gets suspended but you didn’t do anything wrong? Unfortunately, Amazon doesn't care if you're innocent.That's not pessimism. It's strategy.Once you understand what Amazon cares about (hint: it's not you, the law, or fairness), you can start speaking a language they respond to.In this week’s episode, I spoke with Lesley Hensell, co-founder of one of the largest Amazon consulting firms in the world. She has helped thousands of autho...

Author's PR Playbook: How to Get Media Coverage Without a Publicist

June 24, 2026

Is hiring a publicist a waste of money or not?A typical book publicist charges between $3,000 and $10,000 per month, and they often require a three-month minimum. At $3 of profit per book, you'd need to sell 5,000 copies just to break even. Most PR campaigns don't come close to selling 5,000 copies.But the publicist gets paid either way, while the author takes all the risk.Here's what most authors don't know: the access publicists used to sell is now free.There are tens of...

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