Episodes: 16
Frequency: Weekly
Rating: 5.0/5.0
Estimated listeners: < 100
Gender skew: Neutral
Listener location: USA
Instagram: 135 followers
Publicly listed emails
phillip@commongiant.com
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Phillip Oakley - Host of a show focused on practical marketing wisdom, brand building, and the real-world work behind distinctive brands.
Jacob Sanders - The Economics Of Creative Work, Sonic Branding, Creative Pitching, Resilience, And Developing Original Work.
Rob Meyerson - Brand Naming As Risk Mitigation, Trademark Exposure, Linguistic Effects In Naming, And The Role Of Artificial Intelligence In Company Naming.
Vanessa Toro: Your Framework is a Receipt | PO Notes (Short)
October 19, 2026
Short on time? Here are my favorite nuggets from my conversation with Vanessa Toro, a strategist and speaker who once put “Give all the damns” on a clothing line, after nearly twenty years inside the advertising machine learning what makes people care, and what happens to a good idea when too many people get a vote.In about 15 minutes, Vanessa makes the case that a framework is a visual receipt of the work done, not the input. The definition of culture everyone’s been missing, and why it’s th...
Vanessa Toro: Your Framework Is a Receipt | Brand Builder (Long)
October 14, 2026
Vanessa Toro once put "Give all the damns" on a clothing line, and after nearly twenty years in advertising she's still giving them. She's just got less patience for jargon, for decks mistaken for thinking, and for anyone who says AI is inevitable.She’s a strategist, a speaker, and a public observer of the strange things we all do while chasing attention, approval, and belonging. Stop polishing the receipt. Go do the thinking.Give a listen, and let's go build something worth remembering.
Theo Erasmus: Serve as Well as sell | PO Notes (Short)
October 07, 2026
Short on time? Here are my favorite nuggets from my conversation with Theo Erasmus, founder of Rare Beast, and a strategist who's spent his career trying to make marketing serve people instead of squeezing them, after a road that's run through the army, a courtroom, a crime beat, and some of the biggest agencies in the world.In under 15 minutes, Theo makes the case that you know a company has principles when it costs them something, and why Costco passed that test where Target folded. Why hol...
The PO Show! is hosted by Phillip Oakley. Its publicly listed email is phillip@commongiant.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for The PO Show!: phillip@commongiant.com.
Podseeker estimates The PO Show! reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.
The PO Show! typically books industry leaders. Typical guest background: Experienced brand, marketing, naming, or creative professionals with substantial hands-on work, distinctive expertise, or recognized credentials such as major creative credits, authorship, or leadership of a specialist firm. Common among recent guests: Published books or recognized industry writing; Major creative, branding, or marketing credits; Leadership of a specialist branding or creative business. Recent guests include Jacob Sanders and Rob Meyerson.
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
Recent episodes cover Business, Marketing, Branding, Brand Strategy, and Brand Naming. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
phillip@commongiant.com
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