Cover Brand

Publicly listed emails

info@appliedbrandscience.com

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The Probability of Success

October 06, 2026

What happens when a thirty year old tech company decides it's done being a "house of brands" and become one unified brand instead? In this episode, Ethan Decker talks with Dusty Gulleson, founder and CEO of Tectonic, about the surprising realities behind building a lasting business. Dusty shares how his company grew from a scrappy content management shop into a vertically integrated technology partner almost entirely by following client curiosity rather than a five year plan, and why he doesn...

The Gorgonzola Problem

September 29, 2026

Ever notice how the businesses spending the most on marketing often seem to be getting the least out of it? In this episode, Ethan Decker sits down with Gee Ranasinha, founder of KEXINO, to dig into why so many "marketers" are really just doing comms, and why that confusion is quietly wrecking growth for small and mid-sized B2B companies. Gee and Ethan trade stories about founders who won't say no to anything, the evolutionary reasons B2B buyers play it safe, and why trying to b...

Not Everything is a Nail

September 22, 2026

What happens when AI search results start answering questions before anyone even reaches your website? In this episode of Cover Brand, Ethan Decker sits down with fellow marketer Wes Towers of Uplift360, who works with construction and industrial brands across Australia and beyond. The two trade stories from the front lines of B2B marketing, digging into how AI is quietly rewriting the rules of lead generation, why so many marketing teams are hooked on metrics that don't actually matter, and ...

Wharton Marketing Matters · Medium booking difficulty · 100 - 1,000 listeners

How do I get in touch with Cover Brand?

Cover Brand is hosted by Ethan Decker. Its publicly listed email is info@appliedbrandscience.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Cover Brand?

The publicly listed email for Cover Brand: info@appliedbrandscience.com.

How many listeners does Cover Brand have?

Podseeker estimates Cover Brand reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Cover Brand?

Cover Brand typically books industry leaders. Typical guest background: Senior branding, marketing, or organizational leaders; agency founders; experienced founders; executives responsible for heritage, membership, or professional-services brands; and authors with tested business or leadership frameworks. Common among recent guests: Leadership of a branding, marketing, or professional-services organization; Significant industry experience building or repositioning brands; Executive leadership at a recognized organization. Recent guests include Christian Helms, Laura Coblentz, and Brad Flowers.

How hard is it to get booked on Cover Brand?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Cover Brand cover?

Recent episodes cover Branding, Brand Strategy, Brand Architecture, Marketing, and Advertising. Pitch an idea tied to one of these topics and mention a recent episode.