Podcast artwork thumbnail for The New Frontier: The Agentic Commerce Optimization Podcast

The New Frontier: The Agentic Commerce Optimization Podcast

Max Sinclair, Jo Lambadjieva

Booking Overview

This is an interview-led business and ecommerce show focused on agentic commerce, AI shopping agents, digital shelves, and AEO/GEO, typically featuring senior brand, agency, marketplace, and commerce practitioners. Credible pitches include ecommerce executives, retail-media and digital-shelf specialists, agency leaders, founders with demonstrated marketplace growth, and experts in AI-driven product discovery; booking difficulty is medium because the show seeks credible hands-on operators but also features accessible practitioners.

Metrics

Episodes: 87

Frequency: Irregular

Rating: 5.0/5.0

Estimated listeners: 100 - 1,000

Listener location: United Kingdom

Instagram: 108 followers

Contact Information

Publicly listed emails

podcast@azoma.ai

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Max Sinclair - Founder and CEO of Azoma and co-host of The New Frontier. He previously spent six years at Amazon, including helping establish its search operations in Singapore.

Jo Lambadjieva - Founder of Amazing Wave and co-host of The New Frontier.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior brand, agency, marketplace, retail-media, ecommerce, or digital-shelf professionals with direct experience implementing or measuring commerce and AI-discovery strategies; founders with demonstrable marketplace or consumer-brand results are also suitable.
Required Achievements:  
Leadership of commerce, ecommerce, marketplace, retail-media, or digital-shelf strategy, Demonstrated success improving product visibility, marketplace performance, or brand growth, Hands-on experience with AEO, GEO, agentic commerce, AI shopping, or structured product content, Senior agency or enterprise experience serving major consumer brands

Recent Guest Discussions

Aisha Khan - The Role Of Agencies In Agentic Commerce, AI Shopping Platforms, Personalized Recommendations, Digital-shelf Visibility, And Agency Evolution.

Emma Lifer - Practical Agentic Commerce Optimization, Amazon And Ai-shopping Visibility, Product-content Updates, Backend Attributes, Compliance, Reviews, And Cross-functional Execution.

Aaron Conant - The 5cs Of Agentic Commerce: Completeness, Context, Citations, Correctness, And Customer Acquisition, Plus Structured Product Data, Ai-generated Claims, And Digital-shelf Strategy.

Recent Topics

Business, Ecommerce, Agentic Commerce, Digital Shelf, Retail Media

Episodes

Here's the recent few episodes on
The New Frontier: The Agentic Commerce Optimization Podcast
:

Dunnhumby ventures Invests in Azoma | Max Sinclair on The Agent Economy

October 02, 2026

Azoma CEO and co-founder Max Sinclair joins Stephen Honight and Chris Grimsey on The Agent Economy to break the news of Azoma's recent investment from dunnhumby ventures and what it could mean for connecting AI recommendations to real-world sales.The discussion explores how shopping assistants like Amazon Rufus, Walmart Sparky, ChatGPT and Gemini are changing product discovery, why AI visibility metrics can be misleading, and how brands can respond using the five Cs of agentic commerce: c...

The Role of an Agency in an Agentic Commerce World with Aisha Khan, Head of Dentsu Commerce NA

September 20, 2026

In this episode, Max is joined by Aisha Khan, Head of Dentsu Commerce for North America and the first agency partner to appear on the podcast. Aisha brings deep enterprise commerce experience from WPP, Publicis, and PMG, where she led commerce strategy and retail media for brands including Unilever, Lego, Mars, and Nestlé.They unpack one of the wildest news weeks in agentic commerce yet: the launch of Meta Muse, Instacart's new shopping agent Clementine, and the landmark Amazon Ads x Open...

Behind PerfectTed's meteoric rise from a £500k Dragons' Den valuation to £140m with co-founder Levi Levinfiche [Rebroadcast]

August 19, 2026

Levi Levenfiche is co-founder of PerfectTed, the fastest–growing energy drink brand in the UK and the largest matcha brand in Europe. The company started on his Kitchen table with his wife and brother. PerfectTed is one of Dragons' Den's biggest stories (the UK's version of Shark Tank). Their energetic pitch (⁠youtube video⁠) which they opened by stating their "mission to spread positive energy", ended with all five Dragos offering to invest, from who they chose a £50k i...

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Frequently asked questions

Here's some frequently asked questions for
The New Frontier: The Agentic Commerce Optimization Podcast
:

How do I get in touch with The New Frontier: The Agentic Commerce Optimization Podcast?

The New Frontier: The Agentic Commerce Optimization Podcast is hosted by Max Sinclair and Jo Lambadjieva. Its publicly listed email is podcast@azoma.ai. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The New Frontier: The Agentic Commerce Optimization Podcast?

The publicly listed email for The New Frontier: The Agentic Commerce Optimization Podcast: podcast@azoma.ai.

How many listeners does The New Frontier: The Agentic Commerce Optimization Podcast have?

Podseeker estimates The New Frontier: The Agentic Commerce Optimization Podcast reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The New Frontier: The Agentic Commerce Optimization Podcast?

The New Frontier: The Agentic Commerce Optimization Podcast typically books industry leaders. Typical guest background: Senior brand, agency, marketplace, retail-media, ecommerce, or digital-shelf professionals with direct experience implementing or measuring commerce and AI-discovery strategies; founders with demonstrable marketplace or consumer-brand results are also suitable. Common among recent guests: Leadership of commerce, ecommerce, marketplace, retail-media, or digital-shelf strategy; Demonstrated success improving product visibility, marketplace performance, or brand growth; Hands-on experience with AEO, GEO, agentic commerce, AI shopping, or structured product content. Recent guests include Aisha Khan, Emma Lifer, and Aaron Conant.

How hard is it to get booked on The New Frontier: The Agentic Commerce Optimization Podcast?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The New Frontier: The Agentic Commerce Optimization Podcast cover?

Recent episodes cover Business, Ecommerce, Agentic Commerce, Digital Shelf, and Retail Media. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

podcast@azoma.ai

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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