Better Advertising with BTR Media

Publicly listed emails

podcast@btrmedia.com

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How Sourmilk Built a Yogurt Brand Worth Talking About

October 06, 2026

Elan Halpern did not set out to start a yogurt company. She set out to fix her gut. What started as making small batches at home turned into 50 customer interviews, yogurt drops with personal phone numbers handed out at the door, and eventually a Midwest launch into 70 Fresh Thyme stores less than a year after hitting their first grocery shelf.She joined Destaney to talk about building iteratively, meeting your audience where they already are, and why building in public has been one of the si...

You Are Reading the Wrong Scorecard

September 29, 2026

David Khoshpasand has spent years at Hasbro figuring out why retail media keeps getting blamed for things that are not its fault. The answer almost always comes back to the same problem. Brands are using the wrong scorecard.In this episode he and Destaney get into why total OPS is a terrible way to measure retail media effectiveness, why a high ROAS and a low ROI can exist at the exact same time, and why one competitor going viral overnight can tank your organic share in ways that have nothin...

AI Is the New Word of Mouth

September 22, 2026

Christian Campisi taught himself Amazon advertising by sitting in on US account calls while doing his accounting job at Pink Stork. Two years later he was launching the brand into 4,600 Walmart stores. He recently joined Wedderspoon, the leading Manuka honey brand, to do it all over again.In this episode he and Destaney get into why brands that start with the tool instead of the problem almost always get it wrong, why lifetime value and acquisition cost are the only two north star metrics tha...

How do I get in touch with Better Advertising with BTR Media?

Better Advertising with BTR Media is hosted by Justin Nuckols and Destaney Wishon. Its publicly listed email is podcast@btrmedia.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Better Advertising with BTR Media?

The publicly listed email for Better Advertising with BTR Media: podcast@btrmedia.com.

How many listeners does Better Advertising with BTR Media have?

Podseeker estimates Better Advertising with BTR Media reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Better Advertising with BTR Media?

Better Advertising with BTR Media typically books rising experts. Typical guest background: Senior Amazon advertising practitioners, retail media professionals, ecommerce brand operators, and agency or growth leaders with direct experience scaling online brands. Common among recent guests: Leadership roles in ecommerce, advertising, or brand growth; Hands-on management of Amazon or retail media programs; Experience scaling or advising multiple consumer brands. Recent guests include Cherene Aubert and Kris Torres.

How hard is it to get booked on Better Advertising with BTR Media?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Better Advertising with BTR Media cover?

Recent episodes cover Amazon Advertising, Retail Media, Ecommerce, Brand Strategy, and Digital Advertising. Pitch an idea tied to one of these topics and mention a recent episode.