The Connected Commerce Brief

Publicly listed emails

team@fame.so

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Why Connected Commerce Breaks Down, and How to Fix It with Marissa Jarratt

October 01, 2026

What if the gap between your digital promises and in-store reality is costing you customers? In this episode of The Connected Commerce Brief, host Paul Frampton-Calero sits down with Marissa Jarratt, Senior Advisor and Executive in Waiting in the Consumer Practice Area at BCG, to explore why connected commerce often breaks down long before technology enters the picture. They unpack how organizational silos, conflicting metrics, and outdated structures can create friction between digital prom...

How to Turn Your Marketing Silos into a Connected and Bespoke Customer Journey with Ashley Travis

September 03, 2026

What if the silos destroying your marketing strategy could actually become your greatest competitive advantage? In this episode of The Connected Commerce Brief, host Paul Frampton-Calero speaks with Ashley Travis, Head of Growth Marketing at Pizza Hut, about breaking down organizational silos to create more connected customer experiences. Ashley explores how cross-functional curiosity can bring retail media, loyalty, CRM, brand, digital, and in-store teams together around a shared customer j...

Why Every Brand Must Think Like an Ecommerce Brand with Pat O'Toole, CMO at Unleashed Brands

August 06, 2026

What if the key to scaling your business was treating it like an e-commerce operation, even if you're primarily brick-and-mortar? On this episode of The Connected Commerce Brief, recorded on the sidelines of Cannes Lions, host Paul Frampton-Calero sits down with Pat O'Toole, CMO of Unleashed Brands, to explore how connected commerce is reshaping modern businesses. Pat shares why every company must think like an e-commerce operator, regardless of its physical footprint, and how marketing lead...

How do I get in touch with The Connected Commerce Brief?

The Connected Commerce Brief is hosted by Paul Frampton-Calero. Its publicly listed email is team@fame.so. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Connected Commerce Brief?

The publicly listed email for The Connected Commerce Brief: team@fame.so.

How many listeners does The Connected Commerce Brief have?

Podseeker estimates The Connected Commerce Brief reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Connected Commerce Brief?

The Connected Commerce Brief typically books industry leaders. Typical guest background: CEOs, CMOs, chief commercial officers, senior retail and CPG executives, and technology innovators with direct responsibility for commerce, growth, customer experience, or organizational transformation. Common among recent guests: Executive leadership of a major brand, retailer, CPG company, or commerce technology business; Led digital transformation, ecommerce growth, retail media, customer experience, or organizational change; Held a senior operating or marketing role with responsibility for commercial strategy. Recent guests include Pat O'Toole.

How hard is it to get booked on The Connected Commerce Brief?

High. It mostly books established leaders in its field.

What topics does The Connected Commerce Brief cover?

Recent episodes cover Connected Commerce, Retail Media, Ecommerce, Customer Experience, and Commercial Strategy. Pitch an idea tied to one of these topics and mention a recent episode.