Unpacking the Digital Shelf

info@digitalshelfinstitute.org

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Booking Overview

A commerce and retail-focused show about how brands win on the “digital shelf,” from product data foundations to AI-driven buying and manufacturing in the digital age. It’s a good pitch platform for operators and digital commerce leaders who can translate complex strategy into actionable frameworks.

Metrics

Episodes: 380

Frequency: Irregular

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Contact Information

info@digitalshelfinstitute.org

For verified host and producer emails, sign up to view.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Commerce and retail operators, B2B eCommerce leaders, and senior marketing/data leaders; brand operators with measurable distribution/eCommerce traction.
Required Achievements:  
built or led product data frameworks/models, experience scaling B2B eCommerce or merchandising operations, led enterprise marketing strategy tied to AI/agentic discovery, grown a consumer brand from early eCommerce acquisition to national retail distribution, held senior roles (e.g., director/lead/managing director) at recognizable companies

Recent Guest Discussions

Jason Hein - 5 Cs Of Product Data; Translating Technical Jargon For Buyers; Building A Scalable Data Model (per Episode Description)

Jason Carmel - Machine-to-machine/ai Agents’ Impact On Marketing Strategy; Preserving Authentic Human Connection (per Episode Description)

Jaimee Vilela - Building Community-driven Demand That Leads To National Retail Distribution; Digital-first Strategy Translating To Retail Momentum (per Episode Description)

Recent Topics

Ecommerce, Product Data, Cpg, Retail, Digital Shelf

Episodes

Here's the recent few episodes on
Unpacking the Digital Shelf
:

The Latest Data on AI Adoption in Commerce, with Jack O’Leary, Director, eCommerce Strategic Insights at NIQ

July 13, 2026

AI adoption in shopping is growing steadily, though demographic variations in this trend may influence where brands prioritize their investments.That’s why Nielsen IQ and the DSI teamed up on a combined report featuring consumer attitudes about AI in commerce, and brands leaders POV on how it is impacting their work and investments. Jack O’Leary, Director, eCommerce Strategic Insights at NIQ joins with the consumer numbers, and our own Lauren Livak Gilbert shares the brand data for a holistic...

The 5 C’s of Product Data with Jason Hein, Global Director B2B eCommerce Association

July 07, 2026

Welcome to the very first episode of Unpacking the Digital Shelf: B2B Edition. To kick off this new series, we are joined by industry veteran Jason Hein. Jason brings over a decade of merchandising experience from McMaster-Carr and a foundational role building out Amazon Business's industrial catalog—but more importantly, he brings a fantastic sense of humor and a gift for storytelling that makes complex data actually fun to talk about. Today, he’s unpacking his 5 C’s of Product Data framewor...

A Humanist Spin on Machine-to-Machine Marketing, with Jason Carmel, Global Creative Data Lead at VML

July 06, 2026

The digital shelf has been joined by the agentic shelf — with AI agents no longer just tools in our marketing arsenal, they are emerging as a powerful, influential consumer segment actively shaping discovery, evaluation, and purchase decisions. In this audio version of a keynote from the Digital Shelf Summit, Jason Carmel, Global Creative Data Lead at VML, explains why enterprises need to re-think their marketing strategy to account for consumer machine agents, and how to do so while preser...

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