The James Altucher Show

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The Friendliest Store in the Mall | Ron Johnson Built the Apple Store

September 16, 2026

Ron Johnson built the Apple Store as Apple's SVP of Retail, and is the author of Shop Different: How Retail Revealed Apple's Genius.A Note from James:I love the Apple Store.I can walk into one without needing anything and still want to stay. I like looking at the products. I like touching everything. I like the space. I like the feeling.I remember buying one of my first iPods at the Apple Store on Fifth Avenue in New York. I walked out smiling, listening to music from my childhood that I hadn...

Jon Morrow: The Man Who Changed the Rules [From the Archive]

September 13, 2026

Episode Description:Jon Morrow’s story begins with a diagnosis that was supposed to be a death sentence.Born with spinal muscular atrophy, Jon was diagnosed at six months old. Doctors told his mother he would likely die by age two. Instead, she fought for him. She fought to keep him alive. She fought to get him into public school. She fought through pneumonia, broken ribs, hospital visits, and a world that did not expect much from him.That expectation became one of the central forces in Jon’s...

Carlo Rovelli: Nothing Exists Alone

September 11, 2026

A Note from James:Carlo Rovelli is one of the smartest people I know. He is a theoretical physicist and the author of a lot of great books, including Seven Brief Lessons on Physics, The Order of Time, Helgoland, White Holes, and now On the Equality of All Things: Lessons on Physics and Philosophy.He has been on the show before, and at the end of this conversation I told him I felt like he was just tolerating my questions. He was nice about it.But the first question I asked was: Do I actually ...