The Knowledge Project

Shane Parrish

shane@fs.blog

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Booking Overview

This is an interview-driven show focused on timeless principles for decision-making, performance, business, psychology, and personal development, typically featuring prominent executives, researchers, psychologists, and bestselling authors. Agencies could credibly pitch accomplished business leaders, behavioral scientists, physicians, authors, and subject-matter experts with original frameworks or substantial real-world results; booking difficulty is high because the show favors highly established experts and leaders.

Metrics

Episodes: 285

Frequency: Biweekly

Rating: 4.7/5.0

Estimated listeners: 10k-100k

Gender skew: Male

Location: USA

YouTube: 399.0k subscribers

Instagram: 223.0k followers

Contact Information

shane@fs.blog

For verified host and producer emails, sign up to view.

Host

Shane Parrish - Founder of Farnam Street and author of Clear Thinking, known for studying decision-making, mental models, and the principles behind better judgment and performance.

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
Established executives, leading researchers, physicians, performance psychologists, authors, and other recognized experts with substantial professional accomplishments and a distinctive body of knowledge.
Required Achievements:  
Leadership of a notable company or organization, Bestselling or widely recognized books, Significant research or professional expertise, Coaching or advising elite performers, Documented real-world results in organizational or personal performance

Recent Guest Discussions

Kaz Nejatian - Organizational Turnarounds, Company Culture, Truth-telling, Bureaucracy, Decision-making, Artificial Intelligence, And Team Ownership.

Dr. Gio Valiante - Performance Psychology, Confidence, Fear, Habits, Motivation, Self-efficacy, Focus, Adversity, And Reaching One's Potential.

Dr. Giulia Enders - Gut Health, The Microbiome, Digestion, Immunity, Fiber, Nutrition, Metabolism, Inflammation, And The Effects Of Stress And Processed Foods.

Recent Topics

Mental Models, Decision Making, Psychology, Leadership, Performance

Episodes

Here's the recent few episodes on
The Knowledge Project
:

The Mindset Behind Building Billion-Dollar Companies | Brad Jacobs

August 04, 2026

This summer, I’m revisiting one of my favorite episodes. If you haven’t heard it, now is the time. If you have, it’s a classic and worth listening to again. Brad Jacobs has built eight billion-dollar companies, completed more than 500 acquisitions, and created extraordinary returns for shareholders over four decades. Few people understand how great businesses are built better than he does. This conversation is about the principles behind that success. Brad explains how he spots trends befor...

John D. Rockefeller: The Principles Behind The Greatest Fortune in History

July 28, 2026

John D. Rockefeller became the richest man the world had ever known by thinking differently about business, competition, and family.  This episode isn’t just the story of Standard Oil. It’s about the principles that built one of history’s greatest business empires and what they can teach us today.  Along the way, you’ll see the rise of Standard Oil, the public backlash that made Rockefeller America’s most hated businessman, the breakup of his company, and the philanthropic legacy ...

Opendoor CEO: Excellence Is the Capacity to Take Pain

July 21, 2026

No company decides to fail. It drifts there one comfortable lie at a time. Kaz Nejatian took over Opendoor when it was just months away from bankruptcy and set out to rebuild it from the ground up. What happened next shocked everyone. Most turnaround stories are told years later, by the winner, after the ending is already known. That’s why they always sound clean and polished. This one doesn’t have an ending yet, and it’s anything but clean and polished. Kaz takes us inside while it’s still...

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